Shivam Tomar

Led the complete digital marketing function solo and later with a small team (2 members), covering SEO, paid media, creative production, landing pages, CRM, and webinar/event-driven lead generation for a study-abroad brand. Delivered 10,000+ leads across webinars, seminars, LinkedIn, and website funnels, driving INR 30 Lakh+ revenue through integrated full-funnel campaigns. Managed Meta Ads and other performance channels, generating 3.33M+ reach and 7.76M+ impressions. Owned SEO execution using Ahrefs/SEMrush and technical tooling, while producing all creative in-house using AI tools, and ensured process scalability by documenting CRM SOPs and onboarding teammates.

Worked as the sole digital marketer across consultancy and training verticals, managing SEO, paid campaigns, content, and CRM end-to-end. Drove INR 15 Lakh+ course revenue via Meta Ads for supply-chain and trade-compliance programs and generated 5,000+ LinkedIn leads for training programs. Built B2B prospect lists using Apollo and RocketReach, supported lead-to-client conversion through targeted outbound, and grew LinkedIn pages for both brands through consistent organic content. Led a CRM migration from TouchPoint to Monday.com and designed promotional collateral including decks, landing pages, and social graphics.

Built and launched the official WordPress website from scratch and drove organic search performance for major target keywords, reaching top-5 Google positions within two months (with parallel improvements on Bing). Managed social media across platforms for Doon Film School and Doon Film Studios. Achieved lasting SEO impact with rankings that continued long after active optimization stopped and visibility in AI answer engines for relevant queries.