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Marketing and Communications Manager with 9+ years of experience leading digital strategy, integrated campaigns, and stakeholder engagement across public, nonprofit-adjacent, and institutional environments. Proven ability to translate complex information into clear, accessible messaging that drives awareness, community engagement, and brand trust. Experienced in developing and executing multi-channel communications strategies, managing cross-functional teams and vendors, and using data and analytics to optimize performance. Strong background in public-facing communications, issues management, and community relations.…Marketing and Communications Manager with 9+ years of experience leading digital strategy, integrated campaigns, and stakeholder engagement across public, nonprofit-adjacent, and institutional environments. Proven ability to translate complex information into clear, accessible messaging that drives awareness, community engagement, and brand trust. Experienced in developing and executing multi-channel communications strategies, managing cross-functional teams and vendors, and using data and analytics to optimize performance. Strong background in public-facing communications, issues management, and community relations.

Shivangi Robertson

Social Media Manager, Marketing Strategist, Content Strategist, +2

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Marketing and Communications Manager with 9+ years of experience leading digital strategy, integrated campaigns, and stakeholder engagement across public, nonprofit-adjacent, and institutional environments. Proven ability to translate complex information into clear, accessible messaging that drives awareness, community engagement, and brand trust. Experienced in developing and executing multi-channel communications strategies, managing cross-functional teams and vendors, and using data and analytics to optimize performance. Strong background in public-facing communications, issues management, and community relations.…Marketing and Communications Manager with 9+ years of experience leading digital strategy, integrated campaigns, and stakeholder engagement across public, nonprofit-adjacent, and institutional environments. Proven ability to translate complex information into clear, accessible messaging that drives awareness, community engagement, and brand trust. Experienced in developing and executing multi-channel communications strategies, managing cross-functional teams and vendors, and using data and analytics to optimize performance. Strong background in public-facing communications, issues management, and community relations.

Available to hire

Marketing and Communications Manager with 9+ years of experience leading digital strategy, integrated campaigns, and stakeholder engagement across public, nonprofit-adjacent, and institutional environments. Proven ability to translate complex information into clear, accessible messaging that drives awareness, community engagement, and brand trust.

Experienced in developing and executing multi-channel communications strategies, managing cross-functional teams and vendors, and using data and analytics to optimize performance. Strong background in public-facing communications, issues management, and community relations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Lead & Stakeholder Relations Support at Marigold Infrastructure Partners (Edmonton Valley Line West LRT Project)

September 1, 2021 - Present

Develop and execute the project's social media strategy aligned with the Project Agreement; establish platforms, build engagement, and generate content; respond to inquiries and manage crisis communications; update website content; lead stakeholder Spotlight campaigns highlighting local business stakeholders along the Valley Line West alignment impacted by construction; oversee construction signage, hoarding, timelapse videos, and progress photography; coordinate signage design/installation and toolkits for stakeholders; plan and produce annual look-ahead and wrap-up videos; and contribute to vendor relationships and governance. Recognized with the 'Most Impressive Performance' award by Marigold Infrastructure Partners.

Social Media Manager at MacEwan University

September 1, 2020 - May 1, 2021

Created engaging organic social content to build connections with students, employees, and the community; supported recruitment by developing marketing and communications plans and running paid social campaigns; triaged with coordinators and faculty to plan content; coordinated content from internal sources; monitored analytics and managed crisis communications.

Social Media Consultant at SN Consulting

May 1, 2014 - Present

Provided freelance social media support for community organizations, including blog posts, website copy, video production/editing, social media content, newsletters, and marketing collateral; served as a flexible, self-starter resource to expand marketing capabilities.