Shivani Panchmatiya

Planned, executed, and optimized digital marketing campaigns across social media and email marketing platforms. Managed social media channels by creating engaging content, scheduling posts, and analyzing performance to improve audience engagement and brand visibility. Monitored campaign performance using tools like Google Analytics and Meta Business Suite, and prepared monthly performance reports. Collaborated with design, sales, and content teams to develop marketing materials and strengthen brand identity, while coordinating with clients/internal teams to align campaign execution with business goals.

Conducted training sessions on digital marketing concepts including social media, content marketing, analytics, and campaign strategy. Designed and delivered course materials, presentations, and practical assignments for learners. Guided trainees through hands-on projects and tools to build real-world digital marketing skills, assessed performance, provided feedback, and supported ongoing skill development.