I am a versatile Shopify Specialist and Digital Commerce Lead with a passion for blending creative design skills with operational expertise. I thrive in managing Shopify-based stores and multi-market platforms such as Amazon and Bol.com, delivering high-converting designs and custom eCommerce features that significantly boost sales. I am known for my ability to innovate in eCommerce and UX, combining creativity with data-driven strategies for impactful marketing campaigns and optimized digital operations. Throughout my career, I've led UX/UI redesigns, developed custom store features, and created cohesive branding and marketing materials. My expertise covers front-end development, design systems, performance reporting, and customer experience enhancements. I enjoy collaborating cross-functionally, using my skills to streamline processes and enhance customer journeys in the digital commerce space.

Shoaib Ashraf

I am a versatile Shopify Specialist and Digital Commerce Lead with a passion for blending creative design skills with operational expertise. I thrive in managing Shopify-based stores and multi-market platforms such as Amazon and Bol.com, delivering high-converting designs and custom eCommerce features that significantly boost sales. I am known for my ability to innovate in eCommerce and UX, combining creativity with data-driven strategies for impactful marketing campaigns and optimized digital operations. Throughout my career, I've led UX/UI redesigns, developed custom store features, and created cohesive branding and marketing materials. My expertise covers front-end development, design systems, performance reporting, and customer experience enhancements. I enjoy collaborating cross-functionally, using my skills to streamline processes and enhance customer journeys in the digital commerce space.

Available to hire

I am a versatile Shopify Specialist and Digital Commerce Lead with a passion for blending creative design skills with operational expertise. I thrive in managing Shopify-based stores and multi-market platforms such as Amazon and Bol.com, delivering high-converting designs and custom eCommerce features that significantly boost sales. I am known for my ability to innovate in eCommerce and UX, combining creativity with data-driven strategies for impactful marketing campaigns and optimized digital operations.

Throughout my career, I’ve led UX/UI redesigns, developed custom store features, and created cohesive branding and marketing materials. My expertise covers front-end development, design systems, performance reporting, and customer experience enhancements. I enjoy collaborating cross-functionally, using my skills to streamline processes and enhance customer journeys in the digital commerce space.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Dutch
Intermediate
Italian
Intermediate
German
Intermediate

Work Experience

eCommerce & Digital Experience Manager at BV
October 1, 2023 - Present
Managed multi-market eCommerce operations across 5 online markets including D2C Shopify webshops, Amazon, and Bol.com. Led a full UX/UI redesign that increased conversion rates from 0.48% to 2.3%, driving a 268% uplift in monthly sales. Enhanced mobile responsiveness, streamlined navigation, optimized checkout flows, and developed high-impact Shopify features such as Pick Up From Store and personalized dealer portals. Executed seasonal marketing campaigns generating over €300K in peak season revenue and managed email marketing automation to boost engagement and repeat purchases. Integrated logistics APIs for seamless stock updates and fulfillment.
UX/UI Designer at OZI Technology PVT. LTD
June 1, 2023 - August 28, 2025
Led implementation of key UX features like 'Favorite Driver' boosting usability by 20%. Designed and optimized product experiences for multiple apps achieving a 45% improvement. Managed end-to-end research, UX strategy, wireframes, prototypes, and usability testing, resulting in a 30% reduction in development time. Collaborated in multidisciplinary scrum teams to deliver innovative design solutions reducing post-launch fixes by 25%.
UI Designer (Game Designer) at Aladin Studio
February 1, 2019 - August 28, 2025
Specialized in designing game mechanics, digital interfaces, and in-app assets for 2D & 3D mobile games across Android and iOS. Created UI screens for over 100 games, enhancing player journey and increasing user retention by 30% and in-app purchases by 20%. Developed impactful promotional graphic assets improving customer focus experience by 50%.
CG Artist at Appricot Studio
July 1, 2015 - August 28, 2025
Developed visual components, image editing, and animations for diverse apps including educational and puzzle apps. Collaborated independently with cross-functional teams on internal portal and employee service projects.

Education

MSc. Integrated Product Design at Politecnico di Milano, Italy
February 1, 2019 - April 1, 2021
Bachelor’s in Product and Industrial Design at University of Engineering and Technology Lahore, Pakistan
September 1, 2010 - May 1, 2014

Qualifications

How to Go Global
March 5, 2025 - May 23, 2025
User Experience and Optimization
February 8, 2024 - June 26, 2024
DelftX: Product Design: The Delft Design Approach
November 8, 2023 - February 7, 2024

Industry Experience

Retail, Software & Internet, Consumer Goods, Gaming, Media & Entertainment