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Hi, I’m Shoaib Ashraf, a UX/UI designer focused on creating high-impact digital products and eCommerce experiences across mobile and web. I blend user research, interaction design, wireframing, prototyping, and design systems to craft end-to-end customer journeys that are intuitive and conversion-friendly. I’ve delivered measurable improvements across projects, including major usability and conversion uplifts, and I combine user-centered design with analytical insights from Hotjar, GA4, and Shopify Analytics to inform decisions. I thrive in collaborative, cross-functional teams and enjoy turning complex problems into clean, scalable UI solutions.…Hi, I’m Shoaib Ashraf, a UX/UI designer focused on creating high-impact digital products and eCommerce experiences across mobile and web. I blend user research, interaction design, wireframing, prototyping, and design systems to craft end-to-end customer journeys that are intuitive and conversion-friendly. I’ve delivered measurable improvements across projects, including major usability and conversion uplifts, and I combine user-centered design with analytical insights from Hotjar, GA4, and Shopify Analytics to inform decisions. I thrive in collaborative, cross-functional teams and enjoy turning complex problems into clean, scalable UI solutions.

Shoaib Ashraf

Product Designer, Web Designer, Front-End Developer, +3

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Hi, I’m Shoaib Ashraf, a UX/UI designer focused on creating high-impact digital products and eCommerce experiences across mobile and web. I blend user research, interaction design, wireframing, prototyping, and design systems to craft end-to-end customer journeys that are intuitive and conversion-friendly. I’ve delivered measurable improvements across projects, including major usability and conversion uplifts, and I combine user-centered design with analytical insights from Hotjar, GA4, and Shopify Analytics to inform decisions. I thrive in collaborative, cross-functional teams and enjoy turning complex problems into clean, scalable UI solutions.…Hi, I’m Shoaib Ashraf, a UX/UI designer focused on creating high-impact digital products and eCommerce experiences across mobile and web. I blend user research, interaction design, wireframing, prototyping, and design systems to craft end-to-end customer journeys that are intuitive and conversion-friendly. I’ve delivered measurable improvements across projects, including major usability and conversion uplifts, and I combine user-centered design with analytical insights from Hotjar, GA4, and Shopify Analytics to inform decisions. I thrive in collaborative, cross-functional teams and enjoy turning complex problems into clean, scalable UI solutions.

Available to hire

Hi, I’m Shoaib Ashraf, a UX/UI designer focused on creating high-impact digital products and eCommerce experiences across mobile and web. I blend user research, interaction design, wireframing, prototyping, and design systems to craft end-to-end customer journeys that are intuitive and conversion-friendly.

I’ve delivered measurable improvements across projects, including major usability and conversion uplifts, and I combine user-centered design with analytical insights from Hotjar, GA4, and Shopify Analytics to inform decisions. I thrive in collaborative, cross-functional teams and enjoy turning complex problems into clean, scalable UI solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Dutch

Intermediate

Italian

Intermediate

German

Intermediate

Urdu

Fluent

Work Experience

eCommerce & Digital Experience Manager at BV

October 1, 2023 - Present

Managed multi-market eCommerce operations across 5 online markets including D2C Shopify webshops, Amazon, and Bol.com. Led a full UX/UI redesign that increased conversion rates from 0.48% to 2.3%, driving a 268% uplift in monthly sales. Enhanced mobile responsiveness, streamlined navigation, optimized checkout flows, and developed high-impact Shopify features such as Pick Up From Store and personalized dealer portals. Executed seasonal marketing campaigns generating over €300K in peak season revenue and managed email marketing automation to boost engagement and repeat purchases. Integrated logistics APIs for seamless stock updates and fulfillment.

UX/UI Designer at OZI Technology PVT. LTD

June 1, 2023 - August 28, 2025

Led implementation of key UX features like 'Favorite Driver' boosting usability by 20%. Designed and optimized product experiences for multiple apps achieving a 45% improvement. Managed end-to-end research, UX strategy, wireframes, prototypes, and usability testing, resulting in a 30% reduction in development time. Collaborated in multidisciplinary scrum teams to deliver innovative design solutions reducing post-launch fixes by 25%.

UI Designer (Game Designer) at Aladin Studio

February 1, 2019 - August 28, 2025

Specialized in designing game mechanics, digital interfaces, and in-app assets for 2D & 3D mobile games across Android and iOS. Created UI screens for over 100 games, enhancing player journey and increasing user retention by 30% and in-app purchases by 20%. Developed impactful promotional graphic assets improving customer focus experience by 50%.

CG Artist at Appricot Studio

July 1, 2015 - August 28, 2025

Developed visual components, image editing, and animations for diverse apps including educational and puzzle apps. Collaborated independently with cross-functional teams on internal portal and employee service projects.

UX/UI Designer at Windgoo BV

October 1, 2023 - Present

Lead UX/UI designer responsible for redesigning the entire D2C, B2C & B2B webshops and digital customer journeys (ecommerce focused). Delivered major UX improvements contributing to a CVR uplift from 0.48% to 2.3% through navigation, PDP layouts, mobile experience, and checkout flows. Designed scalable Figma-based design system, enabling consistency across pages and faster deployment and increased mobile version accessibility to 87%. Conducted UX research using Hotjar recordings, heatmaps, and user feedback to prioritize design changes. Improved product discovery, readability, and usability across mobile and desktop and increased daily orders to +445%. Created interaction flows, prototypes, and final UI components for homepage, PLP, PDP, cart, and post-purchase experiences. Collaborated with developers, marketing, logistics, and leadership to ensure UI implementation quality and generated €1.2M+ seasonal revenue. Implemented UI improvements using HTML, CSS, and Liquid when needed.

UX/UI Designer at OZI Technology PVT. LTD

June 1, 2021 - June 1, 2023

Led UX/UI design for mobile and digital products with direct impact on usability and business KPIs. Delivered the Favorite Driver feature for inDrive Pakistan, improving usability by 20%. Improved product experience by 45% for Punjab Pharmacy and Bake Lift apps. Reduced development time by 30% through structured UX documentation and cross-functional collaboration. Spearheaded end-to-end research & design process, creative solutions, UX strategy and presentation. Responsible for concept development through innovation, agile methodology, online marketing, pixel-perfect designs, data analysis, branding, UX Analytics, content strategy and AI. Cross-functional collaboration within agile teams to integrate feedback loops, stakeholder alignment and design solution architecture, reducing post-launch issues by 25%.