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I help overseas brands adapt and execute their strategy for the Japanese market. My work goes beyond translation ｰ I localize positioning, messaging, and campaign assets so they actually perform in Japan. I’ve worked with international B2B and B2C clients, aligning communication, launching digital campaigns, and ensuring smooth cross-market execution. If you’re entering or expanding in Japan, I operate as a hands-on partner bridging global strategy and local results.…I help overseas brands adapt and execute their strategy for the Japanese market. My work goes beyond translation ｰ I localize positioning, messaging, and campaign assets so they actually perform in Japan. I’ve worked with international B2B and B2C clients, aligning communication, launching digital campaigns, and ensuring smooth cross-market execution. If you’re entering or expanding in Japan, I operate as a hands-on partner bridging global strategy and local results.

Shota Hideyama

Copywriter, Content Creator, Brand Strategist, +5

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I help overseas brands adapt and execute their strategy for the Japanese market. My work goes beyond translation ｰ I localize positioning, messaging, and campaign assets so they actually perform in Japan. I’ve worked with international B2B and B2C clients, aligning communication, launching digital campaigns, and ensuring smooth cross-market execution. If you’re entering or expanding in Japan, I operate as a hands-on partner bridging global strategy and local results.…I help overseas brands adapt and execute their strategy for the Japanese market. My work goes beyond translation ｰ I localize positioning, messaging, and campaign assets so they actually perform in Japan. I’ve worked with international B2B and B2C clients, aligning communication, launching digital campaigns, and ensuring smooth cross-market execution. If you’re entering or expanding in Japan, I operate as a hands-on partner bridging global strategy and local results.

Available to hire

Chiba, Japan

I help overseas brands adapt and execute their strategy for the Japanese market.

My work goes beyond translation ｰ I localize positioning, messaging, and campaign assets so they actually perform in Japan.

I’ve worked with international B2B and B2C clients, aligning communication, launching digital campaigns, and ensuring smooth cross-market execution.

If you’re entering or expanding in Japan, I operate as a hands-on partner bridging global strategy and local results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Japan-side Localization & Execution Partner at Self-employed

September 1, 2022 - Present

Acted as a Japan-side execution partner for international teams, handling localization, communication, and day-to-day execution across remote, cross-border projects. Served as a primary contact between international stakeholders and Japanese audiences, clarifying objectives and ensuring global intent translated into practical execution. Localized and adapted digital content, sales materials, contracts, and ongoing business communications for the Japanese market, with attention to visual presentation, tone, clarity, and business context. Provided contract-based localization and creative adjustments to support daily execution needs and content improvement. Operated independently within remote workflows, coordinating with global teams through English-based communication.

Section Chief, B2B International Sales & Export at SANKYO RUBBER CO., LTD

September 1, 2020 - September 1, 2022

Independently initiated and executed overseas B2B market development for petrochemical exports, with full ownership of market outreach, negotiations, and deal execution. Conducted direct outreach to 1,000+ companies across ~30 countries, establishing partnerships in five new markets (UAE, Sri Lanka, Turkey, Egypt, Brazil). Managed end-to-end export processes and client communications in English; closed high-value container-based deals up to USD 500,000 per transaction.

Cross-Cultural Operations Staff (Working Holiday) at Various

March 1, 2018 - September 1, 2020

Completed two years of working holiday programs in English-speaking environments, gaining cross-cultural exposure across factory, café, restaurant, hotel settings; included live-in exchange at Hotel Venus in Egypt.

Store Manager at SKECHERS JAPAN CO., LTD

April 1, 2011 - March 31, 2018

Promoted to Store Manager; managed daily operations, staff development, motivation, and performance optimization; oversaw sales growth strategies and the launch/operation of four new store locations.