Available to hire
I am a versatile designer with experience spanning apparel, textiles, homeware, and packaging. I have a natural flair for design and an exceptional eye for detail, delivering concepts that align with trends and market insights. I have a proven track record of freelance design work with New Zealand-based and offshore clients, translating creative briefs into visually compelling designs.
I am experienced in product development and manufacturing processes, meeting deadlines while managing multiple projects in fast-paced environments. I welcome feedback, collaborate well in teams or independently, and bring a proactive, positive attitude with a can-do spirit. I stay curious, eager to learn, and thrive on turning ideas into commercially successful range concepts.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Bengali
Fluent
Hindi
Fluent
Assamese
Advanced
Work Experience
Senior designer – Design Hub & Licensed products at THE WAREHOUSE GROUP Ltd.
September 1, 2021 - November 16, 2025Research global trends and identify graphic trends and insights for concept development. As part of a team, create the overarching seasonal print trend guides and colour palettes. Collaborate with buyers to develop critical paths. Design prints and textile patterns for in-house apparels, as well as graphics for licensed apparel, accessories, stationery, and homeware. Design packaging and POS across licensed and non-licensed categories. Ensure quality, schedule, and brand consistency; create artwork with technical specs for sampling and production; liaise with offshore offices to approve strike-offs, lab dips, and PP samples; manage quality and technical issues with QA; present range reviews to management.
Textile & Packaging designer (FIXED TERM CONTRACT) at CAPRICE NZ Ltd.
September 1, 2021 - September 1, 2021Designing artworks for bedding, tabletop, and serve ware; packaging design for home decor, kitchen, bedding, and lifestyle ranges; product branding; creating trend guidelines, storyboards and sales presentations; assisting with product photoshoots; image retouching; creating folios to support account managers; managing quality and technical issues with suppliers; maintaining IP and WIP documents.
Freelance Graphic Designer at Auckland, New Zealand
February 1, 2021 - February 1, 2021Provided freelance design services across various categories for NZ-based and overseas clients, including Torpedo 7, Paris Holdings, Bush Buck Clothing, and Deane Apparel, among others.
Senior Textile and Graphic designer at FARMERS
April 1, 2020 - April 1, 2020Trend research, analysis, and seasonal concept development; provide strategic feedback in product reviews; create seasonal colour palettes; design textile prints and embroideries for women’s apparel; design graphics for tabletops, serveware, and bedding; packaging design for home decor and Christmas ranges; design labels, gift cards, and branding; collaborate with merchandise on product development and sampling; image retouching; QA and sampling review.
Freelance Designer at Auckland, New Zealand
January 1, 2016 - January 1, 2016Freelance design projects for NZ-based and overseas clients; notably for Farmers through Fountain Apparel Ltd., which helped launch subsequent roles.
Head of Design at EVINCE GROUP Ltd.
May 1, 2013 - May 1, 2013Managed the design & development team to create concepts based on trend research and forecast; oversaw design and sample development for yarn-dyed and denim collections; liaised with technical teams to develop new product concepts; coordinated with sales for proposals and ensured quality and cost parameters; represented the company at major trade shows (TEXWORLD Paris, MAGIC Las Vegas); maintained a product database and documentation to track progress; ensured timely approvals and workflows.
Chief Designer at OSWAL RETAIL Ltd.
September 1, 2007 - September 1, 2007Led the design team to align with brand culture; presented trends and ranges to marketing and sales; oversaw design and development of ranges; assisted in packaging, POS materials, and promotions; liaised with manufacturers and coordinated with visual merchandising for store displays.
Graphic and Product Designer at MAHARISHI U.K Ltd.
February 1, 2005 - February 1, 2005Compiled graphic ideas from the creative director’s materials; designed fabric and placement prints, embroideries, trims, and accessories; created packaging designs and technical sketches; developed storyboards to assist the sales team with bookings and presentations.
Senior Designer at THE WAREHOUSE GROUP Ltd.
September 1, 2021 - PresentResearch global trends and identify graphic trend insights for concept development. Part of a team that creates the overarching seasonal print trend guide and colour palettes. Design prints, textile patterns for in-house apparels, and graphics for licensed and non-licensed categories. Design packaging and POS across categories. Ensure brand consistency, and prepare artwork with technical specifications for sampling and production; liaise with offshore offices to approve strike offs, lab dips, and PP samples; manage QA issues and present range reviews to management.
Textile & Packaging Designer at CAPRICE NZ Ltd.
February 1, 2021 - September 1, 2021Designing artworks for bedding, tableware, and serveware; packaging design for home decor and lifestyle ranges; branding; trend guidelines, storyboards, and sales presentations; assist with product photoshoots; image retouching for digital and print; manage quality and IP/WIP documentation.
Freelance Graphic Designer at Freelance / Self-employed
April 1, 2020 - February 1, 2021Provided freelance design services across multiple categories for NZ-based and overseas clients, including apparel, packaging, and homeware; built portfolios and client relationships during COVID lockdown.
Senior Textile and Graphic Designer at FARMERS
January 1, 2016 - April 1, 2020Trend research, seasonal concept development; design of textile prints and embroideries for women’s apparel; packaging design for home decor and respective ranges; product labeling and branding; collaboration with merchandise team on development and sampling; image retouching and QA with suppliers.
Freelance Designer at Freelance / Self-employed
January 1, 2014 - January 1, 2016Freelance design projects for NZ-based and overseas clients, building a diverse portfolio across categories including Farmers through Fountain Apparel Ltd.
Head of Design at EVINCE GROUP Ltd.
October 1, 2007 - May 1, 2013Managed the design & development team to create concepts based on trend research and forecast; oversaw yarn-dyed and denim collections; coordinated with technical teams to develop new product concepts; prepared proposals for overseas clients; organized participation in major trade shows; maintained product databases and tracked project progress; ensured timely approvals of deliverables and resolved product issues with daily communication.
Chief Designer at OSWAL RETAIL Ltd.
March 1, 2005 - September 1, 2007Led the design team to ensure alignment with brand culture; conducted market and trend research; presented trends and ranges for internal reviews; oversaw design & development and packaging, POS materials; liaised with manufacturers and coordinated with visual merchandising for store displays.
Graphic and Product Designer at MAHARISHI U.K Ltd.
June 1, 2001 - February 1, 2005Designed fabric and placement prints, embroideries, trims, and accessories; created packaging designs and technical sketches; developed storyboards to assist the sales team with order bookings and presentations.
Freelance Graphic Designer at Self-employed (Auckland, NZ)
April 1, 2020 - February 1, 2021Provided freelance design services across multiple categories for NZ-based clients (e.g., Torpedo 7, Paris Holdings, Bush Buck Clothing, Deane apparel) and overseas clients; delivered branding, packaging, print, and digital design solutions; demonstrated ability to manage multiple projects under tight timelines during COVID lockdown.
Freelance Designer at Self-employed (Auckland, NZ)
January 1, 2014 - January 1, 2016Pursued a Post Graduate Diploma in Business Administration while delivering freelance design projects for NZ-based and overseas clients, including Farmers via Fountain Apparel Ltd; built a portfolio across apparel, homeware, and packaging.
Chapter Member - Design & Graphics at The Warehouse Group Ltd.
September 1, 2021 - PresentDelivering design assistance across departments, supporting diverse skill sets; researching market and sales trends; collaborating with Chapter Lead to define critical path and strategy; developing graphics for apparel and homewares, packaging, labeling, POS, press ads, and digital marketing images; creating technical drawings and specs for factories; approving proofs and samples to meet timelines; establishing best practices for the squad's creative vision; managing quality and supplier issues; assisting with product photoshoots.
Textile Graphic Designer at CAPRICE NZ Ltd.
February 1, 2021 - September 1, 2021Designed artworks for bedding, tabletop, and serveware ranges; packaging design for home decor, kitchen, bedding, and lifestyle range; designing product branding; assisting with product photoshoots; image retouching for digital and print media; creating folios to support account managers; managing quality and technical issues with suppliers; creating trend guidelines and mood boards; maintaining IP and WIP documents for future reference.
Freelance Graphic Designer at Self-employed
April 1, 2020 - February 28, 2021Delivered design work for print media, packaging, garments, and textiles for overseas clients via freelance platforms. Provided design services to Torpedo 7 and other NZ-based brands, building visuals across multiple product categories while meeting tight timelines.
Apparel Graphic Designer at FARMERS
January 1, 2016 - April 1, 2020Designed textile prints and embroideries for women’s apparel; created artworks for tabletop, serveware, and bedding ranges; packaging design for home decor, kitchen, bedding, and Christmas ranges; designing labels, swinger tags, gift cards, and product branding; image retouching for digital and print media; attending sample reviews and providing strategic feedback; managing quality and technical issues with print and apparel suppliers; creating roadshow presentations and trend guidelines for stores.
Freelance Designer at Self-employed
January 1, 2014 - January 1, 2016Pursued a variety of design projects including textile prints and promotional materials for Bush Buck Clothing and Gear, Fountain Apparel, and Australian brands; developed tech packs, sales catalogues, and promotional media for clients during the pursuit of a Post Graduate Diploma in Business Administration.
Freelance Graphic Designer at Self-employed / Freelance
April 1, 2020 - February 1, 2021Provided freelance design services across multiple categories for New Zealand–based clients (e.g., Torpedo 7, Paris Holdings, Bush Buck Clothing, Deane Apparel) and various overseas clients. Delivered across apparel, textiles, homeware, and packaging with a focus on concept development, execution, and production-ready artworks.
Freelance Designer at Auckland, New Zealand
January 1, 2014 - January 1, 2016Delivered diverse freelance design projects for New Zealand-based and overseas clients, with notable work for Farmers via Fountain Apparel Ltd., expanding experience across multiple categories and production processes.
Education
Graduate Diploma in Fashion design at National Institute Of Fashion Technology
February 16, 1998 - March 14, 2001Qualifications
Post Graduate Diploma in Business Administration
January 11, 2030 - November 16, 2025Post Graduate Diploma in Business Administration
January 11, 2030 - December 16, 2025Post Graduate Diploma in Business Administration
January 11, 2030 - January 16, 2026Post Graduate Diploma in Business Administration
January 11, 2030 - January 16, 2026Industry Experience
Retail, Manufacturing, Media & Entertainment, Professional Services, Other, Consumer Goods, Education
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