Cabbage (by Stader Labs) is a meme coin trading platform built to make on-chain trading more accessible, fast, and engaging; I contributed by leading brand direction, product design, and multi-format marketing assets across both Cabbage and Stader Labs.
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During my time working on Cabbage and Stader Labs, I created and managed social media content for both brands, producing a mix of static creatives, motion graphics, and meme-led content tailored to the Web3 audience. I led the brand visuals for Cabbage, defining a bold and scalable visual identity that stood out in the meme coin space. Alongside this, I owned the UI/UX design for the Cabbage dashboard, focusing on intuitive trading flows and a smooth, engaging user experience. I also worked on end-to-end campaign launches, developing launch concepts and executing high-impact creatives, including AI-integrated videos that brought a fresh, experimental edge to product storytelling.

Caldera provides rollup-as-a-service solutions to simplify blockchain scalability in the web3 space; I contributed by creating diverse design assets, including social media, print materials, and the Metalayer UI.
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During my time as a Design Consultant with Caldera, I was responsible for creating and managing all their social media and blog creatives. This included static designs, infographics, graphic and meme-based videos, and GIFs to engage and grow their audience through the main and regional accounts. I also designed promotional print materials that effectively represented the brand during events and collaborations. Additionally, I developed the webpage for Metalayer, ensuring a visually cohesive and user-friendly interface aligned with Caldera’s vision.

Having been on the market for 3 years, Bounce Back, a post-social replenishment drink, needed a visual identity refresh to better reflect its fun, innovative, and energetic brand personality for its target audience.
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Bounce Back targets active, social, and health-conscious young adults (18-35) with a brand that prioritises fun, innovation, and an energetic lifestyle. This project aims to develop a modern and eye-catching logo, a consistent colour palette, and a fresh typography that reflects these values, along with a visual language for all marketing materials. Conceptual mockups were developed for the can packaging redesign to effectively communicate the design direction and its alignment with the overall rebranding strategy. Finally, the newly redesigned Bounce Back website will showcase the new brand identity in action.

Biconomy is a web3 company that provides infrastructure solutions to simplify the user experience for blockchain applications. With Biconomy, I played a key role in creating various design assets that contributed to their brand identity and user experience.
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During my time with Biconomy, I designed unique and visually appealing NFTs, Created a user-friendly and visually engaging interface for the Biconomy dApp for a hackathon, Designed a clear and informative webpage for the BiconomyDAO, potentially attracting and engaging community members, Developed visually consistent social media graphics and content to promote Biconomy across various platforms with 3D elements to enhance the user experience or for marketing purposes. I also created presentations for internal or external audiences, showcasing Biconomy’s ideologies, products and services.

The Naraai Project is an e-commerce website that offers sustainable beauty and healthcare products for women. They wanted their brand identity to translate this visually to reach the desired audience.
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This is an e-commerce website that offers sustainable beauty and healthcare products for women. This platform simplifies value-aligned shopping. Combining a comprehensive database on the sustainability of consumer brands with a meaningfully aggregated marketplace. The branding aims to bring an Empowering, Efficient, and evolved look and feel for the consumer to meet the changing demands of the ‘Changemaker’ generation. It also emphasises a feminine, minimal aesthetic, using subtle colours to maintain the brand’s position in the market.

Miko is a premium food brand for kids. The ideology and aim while designing the brand was to make it attractive and memorable for both kids and adults.
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‘Miko’ is Japanese for a beautiful child. It’s not only easy to pronounce but it also convey’s the love and care for a kid. Miko is an organic healthy snack brand for kids. It is made from fruits and vegetables and caters to kids between the age of 2-10. It is a healthy snack but the aim was to make it NOT boring. To achieve this the packaging plays around with popping colors and interactivity. Research revealed , elements that catch a kid’s attention are bright popping colors, shapes, and characters. I combined them into something playful by creating a character for the brand and using it in packaging and at different places.