Available to hire
I am a data-driven Digital Marketing Analyst with 5+ years of experience, specializing in GA4, performance campaigns, and engagement-driven strategies. I have delivered 60% organic traffic growth, 45% uplift in leads and engagement, and managed 2 Lakh+ monthly ad budgets with ROAS improvements.
With a dual background in Data Science (IIIT Bangalore) and Digital Marketing, I bring advanced attribution modeling, funnel analysis, and data-driven storytelling to stakeholders. I enjoy turning GA4 insights into practical decisions and collaborating across teams.
Skills
Work Experience
Digital Marketing Executive at Elision Technologies Pvt Ltd
September 1, 2025 - PresentDrove 30%+ LinkedIn follower growth and 40% engagement increase through data-backed B2B content strategies, storytelling posts, and consistent community engagement. Managed Google Ads and LinkedIn Ads campaigns, continuously monitoring GA4 data to optimize CTR, lead quality, and ROI — delivering measurable budget efficiency. Executed email and drip marketing campaigns achieving 10%+ uplift in open rates through audience segmentation, personalization, and A/B testing. Designed analytics-driven content creatives and optimized web pages for improved UX, engagement, and conversion rates.
HR & Digital Marketing Manager at Dunes Factory Pvt Ltd
January 1, 2021 - August 1, 2025Managed ₹1 Lac+ monthly ad budget across Google Ads and Meta Ads — using GA4, GTM conversion tracking, and ROAS analysis to optimize bids, reduce CAC, and maximize returns. Drove 45% growth in qualified leads and social media engagement through targeted Meta Ads campaigns with creative A/B testing and audience refinement. Spearheaded SEO strategy using data from Google Search Console, SEMrush, and Ahrefs — achieving 60% organic traffic growth via keyword optimization, on-page SEO, and backlink building. Built GA4 dashboards and Excel/Tableau reports to surface actionable insights for cross-functional stakeholder decision-making. Delivered SEO-optimized WordPress websites (Elementor, WooCommerce) with 30% faster page load time, improving Core Web Vitals and search rankings. Managed full-cycle HR operations including recruitment, onboarding, and employee engagement for 50+ staff.
Education
Executive PGP – Data Science at IIIT Bangalore with UpGrad
November 1, 2024 - June 13, 2026BTech – Computer Science & Engineering at IKGPTU
January 11, 2030 - July 1, 2020Qualifications
Google SEO & Digital Marketing
January 11, 2030 - June 13, 2026Fundamentals of Digital Marketing
January 11, 2030 - June 13, 2026WordPress Development
January 11, 2030 - June 13, 2026GA4 Certification
January 11, 2030 - June 13, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services
Skills
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