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I'm Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience crafting social media strategies and coordinating digital campaigns for premium brands such as L’Oréal, Garnier, Honor, and Huawei. I specialize in platform-tailored plans across Instagram (Meta), TikTok, and emerging channels, collaborating with creative teams to ensure visual consistency and brand-aligned content while coordinating campaigns around key brand moments and launches. I'm data-driven and results-focused, monitoring social performance and adapting strategies based on trends, algorithms, and data. I automate reporting using Python-based workflows and tools like Looker Studio and Metabase, driving faster insights and scalable processes. Based in Toronto, I thrive in fast-moving, launch-focused environments and enjoy mentoring teams to blend storytelling with performance marketing.…I'm Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience crafting social media strategies and coordinating digital campaigns for premium brands such as L’Oréal, Garnier, Honor, and Huawei. I specialize in platform-tailored plans across Instagram (Meta), TikTok, and emerging channels, collaborating with creative teams to ensure visual consistency and brand-aligned content while coordinating campaigns around key brand moments and launches. I'm data-driven and results-focused, monitoring social performance and adapting strategies based on trends, algorithms, and data. I automate reporting using Python-based workflows and tools like Looker Studio and Metabase, driving faster insights and scalable processes. Based in Toronto, I thrive in fast-moving, launch-focused environments and enjoy mentoring teams to blend storytelling with performance marketing.

Shreya Bhalla

Performance Marketer, Digital Marketer, Marketing Strategist, +4

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I'm Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience crafting social media strategies and coordinating digital campaigns for premium brands such as L’Oréal, Garnier, Honor, and Huawei. I specialize in platform-tailored plans across Instagram (Meta), TikTok, and emerging channels, collaborating with creative teams to ensure visual consistency and brand-aligned content while coordinating campaigns around key brand moments and launches. I'm data-driven and results-focused, monitoring social performance and adapting strategies based on trends, algorithms, and data. I automate reporting using Python-based workflows and tools like Looker Studio and Metabase, driving faster insights and scalable processes. Based in Toronto, I thrive in fast-moving, launch-focused environments and enjoy mentoring teams to blend storytelling with performance marketing.…I'm Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience crafting social media strategies and coordinating digital campaigns for premium brands such as L’Oréal, Garnier, Honor, and Huawei. I specialize in platform-tailored plans across Instagram (Meta), TikTok, and emerging channels, collaborating with creative teams to ensure visual consistency and brand-aligned content while coordinating campaigns around key brand moments and launches. I'm data-driven and results-focused, monitoring social performance and adapting strategies based on trends, algorithms, and data. I automate reporting using Python-based workflows and tools like Looker Studio and Metabase, driving faster insights and scalable processes. Based in Toronto, I thrive in fast-moving, launch-focused environments and enjoy mentoring teams to blend storytelling with performance marketing.

Available to hire

I’m Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience crafting social media strategies and coordinating digital campaigns for premium brands such as L’Oréal, Garnier, Honor, and Huawei. I specialize in platform-tailored plans across Instagram (Meta), TikTok, and emerging channels, collaborating with creative teams to ensure visual consistency and brand-aligned content while coordinating campaigns around key brand moments and launches.

I’m data-driven and results-focused, monitoring social performance and adapting strategies based on trends, algorithms, and data. I automate reporting using Python-based workflows and tools like Looker Studio and Metabase, driving faster insights and scalable processes. Based in Toronto, I thrive in fast-moving, launch-focused environments and enjoy mentoring teams to blend storytelling with performance marketing.

Skills

Experience Level

Expert

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Language

English

Fluent

Hindi

Fluent

Work Experience

Performance Marketing Manager, Social & Content at WPP Media (Wavemaker)

October 1, 2023 - Present

Developed and implemented social media strategy across 30+ campaigns ($15M+ budget) on Instagram, TikTok, and emerging channels, coordinating campaigns around key brand moments and launches — delivering a 22% YoY ROAS uplift. Partnered with creative teams to ensure visual consistency and brand-aligned content, outperforming CTR benchmarks by 138% and verifying 3.2–5% Ad Recall lift. Monitored performance via Python-enabled reporting (Looker Studio, Metabase), cutting reporting time by 50% and adapting strategy to trends and algorithm shifts. Grew audiences to 1.5B+ impressions and 50M+ reach, with 192% overachievement on flagship launches. Delivered premium-brand social programs for L’Oréal/Garnier while preserving brand voice.

Performance Marketing Manager, Paid Acquisition & PPC at WPP Media (Wavemaker)

October 1, 2023 - Present

Led end-to-end multi-channel paid user acquisition programs across Facebook Ads, Google Ads (Search / YouTube / Performance Max / Demand Gen), TikTok, Snapchat, and Amazon for Tier-1 B2C brands, managing $15M+ in cumulative paid media across 30+ launches and always-on programs with 22% YoY ROAS uplift. Drove CPA reductions (up to 75% on Meta) and 11x ROAS on flagship launches through hyper-segmentation, device/OS tiering, and conquesting. Executed parallel Local vs. DMI creative tests, achieving above-benchmark CTR and VTR gains and validated lift with Brand Lift studies. Built automated KPI dashboards via Python integrations and Looker Studio/Metabase, cutting reporting time by ~50% and enabling rapid optimization. Collaborated cross-functionally with creative, content, analytics, and senior stakeholders to exceed launch targets (Open Sale) by 192%.

Sr. Performance Marketing Executive at WPP Media (Wavemaker)

August 1, 2021 - September 30, 2023

Personally configured, launched, and optimized 25+ paid acquisition campaigns ($12M+ budget) across Google Ads, Meta, TikTok, Demand Gen, SEM, and Amazon, delivering 1.2B+ impressions and 20M+ clicks at a blended CPC of $0.27. Implemented granular audience architectures (device-tiering, custom intent, lookalikes) and 5km hyperlocal geo-fencing to reduce CPA by 18% while surpassing lead targets. Devised 3-phase funnel structures (Teaser, Pre-Order, Open Sale) and leveraged first-party data to boost retention by 12% and CTR by 15% through creative variants. Produced post-campaign analyses and playbooks to shorten ramp-up time for future launches.

Senior Marketing Executive at Sutra Advertising

February 1, 2018 - July 31, 2021

Managed $2M+ in cumulative ad budgets across 8+ accounts, executing paid search, LinkedIn, and display campaigns. Improved qualified lead quality by 30% and reduced CPL by 25% through systematic A/B testing on ad copy, landing pages, and audience segments. Led 50+ LinkedIn Sponsored Content and Lead Gen campaigns, scaling MQL volume by 40% YoY. Built monthly performance dashboards and documented tactical playbooks to streamline approvals and repeatability.

Marketing Executive at Hashtag Consulting Group

June 1, 2017 - January 31, 2018

Developed and executed annual marketing strategy, owning end-to-end campaign creation, content development, blog management, and CMS updates. Led multi-channel campaigns across email marketing and social media, integrating digital efforts with corporate events and conferences.

Customer Service Executive at Abu Dhabi Commercial Bank

March 1, 2016 - June 30, 2017

Resolved business banking queries, supported day-to-day campaigns and product recommendations, and maintained high service standards to support client retention.

Cabin Crew at IndiGo Airlines

August 1, 2012 - March 31, 2015

Delivered in-flight service and safety operations across domestic and international routes; multilingual hospitality and crisis handling.