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Hi, I'm Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience driving paid acquisition across Facebook, Google, TikTok, and programmatic platforms for Tier-1 B2C brands at WPP Media (Wavemaker). I excel in building data-driven audience strategies, executing creative A/B tests, and leveraging AI-powered workflows to accelerate ideation, reporting, and optimization. I've delivered ROAS uplifts, significant CPA reductions, and first-party data-driven retention improvements for brands like L’Oréal/Garnier, Honor, and Huawei.…Hi, I'm Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience driving paid acquisition across Facebook, Google, TikTok, and programmatic platforms for Tier-1 B2C brands at WPP Media (Wavemaker). I excel in building data-driven audience strategies, executing creative A/B tests, and leveraging AI-powered workflows to accelerate ideation, reporting, and optimization. I've delivered ROAS uplifts, significant CPA reductions, and first-party data-driven retention improvements for brands like L’Oréal/Garnier, Honor, and Huawei.

Shreya Bhalla

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience driving paid acquisition across Facebook, Google, TikTok, and programmatic platforms for Tier-1 B2C brands at WPP Media (Wavemaker). I excel in building data-driven audience strategies, executing creative A/B tests, and leveraging AI-powered workflows to accelerate ideation, reporting, and optimization. I've delivered ROAS uplifts, significant CPA reductions, and first-party data-driven retention improvements for brands like L’Oréal/Garnier, Honor, and Huawei.…Hi, I'm Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience driving paid acquisition across Facebook, Google, TikTok, and programmatic platforms for Tier-1 B2C brands at WPP Media (Wavemaker). I excel in building data-driven audience strategies, executing creative A/B tests, and leveraging AI-powered workflows to accelerate ideation, reporting, and optimization. I've delivered ROAS uplifts, significant CPA reductions, and first-party data-driven retention improvements for brands like L’Oréal/Garnier, Honor, and Huawei.

Available to hire

Hi, I’m Shreya Bhalla, a Senior Performance Marketing Manager with 14+ years of experience driving paid acquisition across Facebook, Google, TikTok, and programmatic platforms for Tier-1 B2C brands at WPP Media (Wavemaker).

I excel in building data-driven audience strategies, executing creative A/B tests, and leveraging AI-powered workflows to accelerate ideation, reporting, and optimization. I’ve delivered ROAS uplifts, significant CPA reductions, and first-party data-driven retention improvements for brands like L’Oréal/Garnier, Honor, and Huawei.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Performance Marketing Manager, Paid Acquisition & PPC at WPP Media (Wavemaker)

October 1, 2023 - Present

Led end-to-end multi-channel paid user acquisition programs across Facebook Ads, Google Ads (Search / YouTube / Performance Max / Demand Gen), TikTok, Snapchat, and Amazon for Tier-1 B2C brands, managing $15M+ in cumulative paid media across 30+ launches and always-on programs with 22% YoY ROAS uplift. Drove CPA reductions (up to 75% on Meta) and 11x ROAS on flagship launches through hyper-segmentation, device/OS tiering, and conquesting. Executed parallel Local vs. DMI creative tests, achieving above-benchmark CTR and VTR gains and validated lift with Brand Lift studies. Built automated KPI dashboards via Python integrations and Looker Studio/Metabase, cutting reporting time by ~50% and enabling rapid optimization. Collaborated cross-functionally with creative, content, analytics, and senior stakeholders to exceed launch targets (Open Sale) by 192%.

Sr. Performance Marketing Executive at WPP Media (Wavemaker)

August 1, 2021 - September 30, 2023

Personally configured, launched, and optimized 25+ paid acquisition campaigns ($12M+ budget) across Google Ads, Meta, TikTok, Demand Gen, SEM, and Amazon, delivering 1.2B+ impressions and 20M+ clicks at a blended CPC of $0.27. Implemented granular audience architectures (device-tiering, custom intent, lookalikes) and 5km hyperlocal geo-fencing to reduce CPA by 18% while surpassing lead targets. Devised 3-phase funnel structures (Teaser, Pre-Order, Open Sale) and leveraged first-party data to boost retention by 12% and CTR by 15% through creative variants. Produced post-campaign analyses and playbooks to shorten ramp-up time for future launches.

Senior Marketing Executive at Sutra Advertising

February 1, 2018 - July 31, 2021

Managed $2M+ in cumulative ad budgets across 8+ accounts, executing paid search, LinkedIn, and display campaigns. Improved qualified lead quality by 30% and reduced CPL by 25% through systematic A/B testing on ad copy, landing pages, and audience segments. Led 50+ LinkedIn Sponsored Content and Lead Gen campaigns, scaling MQL volume by 40% YoY. Built monthly performance dashboards and documented tactical playbooks to streamline approvals and repeatability.

Marketing Executive at Hashtag Consulting Group

June 1, 2017 - January 31, 2018

Developed and executed annual marketing strategy, owning end-to-end campaign creation, content development, blog management, and CMS updates. Led multi-channel campaigns across email marketing and social media, integrating digital efforts with corporate events and conferences.

Customer Service Executive at Abu Dhabi Commercial Bank

March 1, 2016 - June 30, 2017

Resolved business banking queries, supported day-to-day campaigns and product recommendations, and maintained high service standards to support client retention.

Cabin Crew at IndiGo Airlines

August 1, 2012 - March 31, 2015

Delivered in-flight service and safety operations across domestic and international routes; multilingual hospitality and crisis handling.