Hi, I’m Shreya Bhatt, a Creative Marketing Specialist with four years of experience driving digital campaign operations and brand storytelling across India and the United States. I design multi-channel content strategies and AI-driven engagement workflows, partnering with cross-functional teams to achieve regional growth objectives and elevate brand presence. Beyond campaigns, I’m passionate about optimizing funnels with data, analytics, and compelling storytelling. I enjoy translating business goals into actionable marketing programs, from newsletters and social to product launches, using tools like Salesforce Marketing Cloud, GA4, Tableau, HubSpot, and SEO/SEM best practices.

Shreya Bhatt

Hi, I’m Shreya Bhatt, a Creative Marketing Specialist with four years of experience driving digital campaign operations and brand storytelling across India and the United States. I design multi-channel content strategies and AI-driven engagement workflows, partnering with cross-functional teams to achieve regional growth objectives and elevate brand presence. Beyond campaigns, I’m passionate about optimizing funnels with data, analytics, and compelling storytelling. I enjoy translating business goals into actionable marketing programs, from newsletters and social to product launches, using tools like Salesforce Marketing Cloud, GA4, Tableau, HubSpot, and SEO/SEM best practices.

Available to hire

Hi, I’m Shreya Bhatt, a Creative Marketing Specialist with four years of experience driving digital campaign operations and brand storytelling across India and the United States. I design multi-channel content strategies and AI-driven engagement workflows, partnering with cross-functional teams to achieve regional growth objectives and elevate brand presence.

Beyond campaigns, I’m passionate about optimizing funnels with data, analytics, and compelling storytelling. I enjoy translating business goals into actionable marketing programs, from newsletters and social to product launches, using tools like Salesforce Marketing Cloud, GA4, Tableau, HubSpot, and SEO/SEM best practices.

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Language

English
Fluent

Work Experience

Digital Marketing Coordinator at Epsilon
February 1, 2026 - Present
Activated multi-channel campaigns using Salesforce Marketing Cloud and SQL-based audience segmentation to drive targeted lead generation. Built automated email workflows using Journey Builder and AMPscript, structuring lifecycle messaging and reducing manual campaign setup effort by 11 hours per month during initial rollout. Analyzed funnel performance leveraging Google Analytics 4 and Tableau dashboards, identifying drop-offs in 18,000+ sessions and improving conversion flow for two primary landing experiences. Optimized paid media initiatives with Google Ads, executing six ad variation tests and refining bid strategies to drive monthly visitors.
Marketing Coordinator at Airbnb
December 1, 2022 - December 1, 2023
Executed seasonal engagement campaigns using social media content and PR outreach, increasing repeat user interaction during peak campaign periods within key audience segments. Drafted engaging copywriting for newsletters and digital assets, ensuring all public-facing communications followed global brand standards for 20 monthly campaigns across targeted digital platforms. Monitored digital marketing funnels to identify user engagement gaps, improving the customer journey across four primary mobile interfaces and performance-driven social media platforms. Identified 30+ partnership opportunities with SEMrush and competitor content analysis, supporting brand collaborations and contributing to organic traffic growth across campaign initiatives. Managed omni-channel campaign calendars with HubSpot, facilitating seamless communication between three regional teams to execute time-sensitive product launches and seasonal marketing promotions.
Digital Marketing Associate at Robosoft Technologies
November 1, 2019 - December 1, 2022
Optimized search visibility for 18 high-traffic web pages using on-page SEO techniques, improving keyword rankings and driving higher organic traffic through targeted content and site structure enhancements. Executed A/B testing and improved landing page conversion rates by 5–8% to enhance lead quality through refined messaging and improved UX design. Standardized tracking conventions for paid media channels, improving attribution accuracy across 10+ campaigns while collaborating with cross-functional teams. Facilitated weekly marketing reviews for 6 senior department leads, generating detailed attribution reports to highlight campaign successes and areas for future brand expansion strategies. Coordinated community engagement efforts on social platforms, identifying emerging consumer trends for 140 high-traffic pages to improve overall brand sentiment and audience loyalty.

Education

Master of Science in Marketing at The University of Texas at Dallas, USA
January 1, 2024 - December 1, 2025
Master of Business Administration (MBA) in Marketing at O.P. Jindal Global University, India
July 1, 2020 - May 1, 2022

Qualifications

Adobe Analytics Certification
January 11, 2030 - April 21, 2026
Google Analytics Certification (GA4)
January 11, 2030 - April 21, 2026
HubSpot Content Marketing & Marketing Hub Certification
January 11, 2030 - April 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services