Shrinivas Ganesan
Available to hire
I am a marketing professional with over 15 years of experience in data analytics, commercial management, product development, and risk management. I’ve spent more than 10 years delivering e-commerce, digital marketing, and advertising solutions, primarily working with leading companies like Telstra, Samsung, and major Australian retailers. I am passionate about building brands from scratch and linking strategic objectives with commercial goals.
I enjoy leveraging data to drive marketing campaigns and automate customer journeys using tools like Google Analytics, Google Tag Manager, and Shopify automation. I’m comfortable presenting to senior stakeholders and take pride in designing fully automated e-commerce stores and supporting B2B marketing and sales activities. My approach is centered on integrity and sustainable strategies to deliver measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Marketing Lead at Mashed Avocado (Self – employed)
September 1, 2019 - June 11, 2024Designed fully automated B2C E-Commerce stores from design to marketing automation. Created marketing collateral for conferences, email automation for lead generation, behavioral targeting and abandoned carts. Developed websites with recurring revenue models and tailored offers based on location, and executed social media ads targeting specific visitor segments. Ran digital marketing campaigns across LinkedIn, Meta, Google/YouTube, Reddit, TikTok, Outbrain, and Taboola. Supported B2B marketing with franchise lead generation, sales decks, and conferences.
Brand Strategy & Marketing analytics Lead at Eziway Group
September 1, 2022 - March 31, 2023Led a team of marketing specialists, designers, and analysts onshore and offshore. Directed marketing automation and strategy design and execution, including setting up, testing, and launching EDM workflows. Supported bids and tender activities. Developed long-form articles, EDMs, and ads across print, radio, and TV. Executed digital marketing campaigns on LinkedIn, Meta, Google, and YouTube.
Commercial Sales Lead – Telstra Account at Samsung Electronics
September 1, 2021 - April 30, 2022Worked with commercial and supply chain team members at Telstra, leading CPFR discussions across handsets, tablets, and wearables. Managed purchase orders and commercial processes including sales deductions, sell-in/sell-out rebates. Received Samsung Excellence Award for Telstra Account Revenue Growth.
Head Of Product at Telstra Licensee Association
April 1, 2020 - June 30, 2021Designed and executed product strategies targeting both B2B and B2C markets. Collaborated with Telstra stakeholders in the accessories space to promote products and increase attach rates. Engaged B2B partners to develop new products and services for the Telstra retail channel. Developed MVPs to prototype new ideas for Telstra Licensee Stores.
Multi-Channel Consultant at Adairs
March 1, 2020 - June 30, 2020Automated marketing processes to improve insights and reporting capabilities using Google Analytics and Google Data Studio. Built daily and weekly reports and conducted deep analysis to provide actionable insights and solutions.
Business Partner at Dentsu Aegis Network
June 1, 2019 - November 30, 2019Managed revenue pipeline, staffing, and P&L for $100 million+ revenue and approximately 150 FTE. Led enterprise approach to commercial plans and pricing strategies supporting new and existing product development. Supported the financial development of market-leading product suites, platforms, and tools to ensure sustainable profit growth.
Product & Pricing Lead at AGL
December 1, 2018 - June 30, 2019Directly influenced over AUD $1 billion in price inputs across customer markets including discounts and credits. Led pricing and stakeholder engagement in product innovation for electric vehicle services, solar, telco, and loyalty products. Collaborated closely with Product, Sales, Marketing, Digital, and Finance teams to develop robust commercial models capturing and tracking pricing scenarios with risk evaluations.
Various Roles at Brightstar Corp (Likewize)
April 1, 2012 - May 31, 2018Held multiple roles including Head of Product for Device Protection and Insurance & Financial Services and Senior Consultant - Analytics. Identified customer problems and developed value propositions. Designed and delivered solutions including marketing collateral, mockups, and securing internal approvals. Key projects included NPF, SWAP/SWAP Assure, BBTI, and 3PL services.
Manager – Strategy & analytics at NAB
May 1, 2011 - February 28, 2012Led a Strategy & Analytics team supporting Personal Banking division. Developed a measurement and coaching model that increased annual revenue by AUD $2.4 million and reduced costs by AUD $300,000 yearly. Improved the Skip trace process, reducing turnaround time and averting AUD $60 million in bad debts annually.
Senior Analyst/Manager at ANZ
January 1, 2010 - May 31, 2011Led the Visa Platinum upgrade project, delivering AUD $15 million revenue increase in 12 months by migrating Gold customers to Platinum. Reorganized the Esanda MIS team to streamline services and automate reporting, saving $200K over 6 months.
Analyst at GE Capital
October 1, 2005 - December 31, 2010Consolidated and automated various financial reporting including debt profiles for multiple portfolios covering personal loans, mortgages, revolving credit, and retail finance. Developed dashboards and applications using Excel, Access (VBA), Minitab, and SQL.
Senior Quality Analyst at Mphasis (HP company)
January 1, 2003 - December 31, 2005Provided quality control and analytics services for major US clients including Sallie Mae, Citibank, and Capital One.
Marketing Lead at Mashed Avocado (Self – employed)
September 1, 2019 - June 7, 2024Designed fully automated B2C e-commerce stores including design and marketing automation. Created marketing collateral such as brochures, banners, and catalogues for conferences. Managed email automation for lead generation, behavioral targeting, and abandoned carts. Developed websites with e-commerce capabilities, recurring revenue services, localized offers, and targeted social media ads based on visitor behavior. Developed and executed digital marketing campaigns across LinkedIn, Meta, Google/YouTube, Reddit, TikTok, Outbrain, and Taboola. Supported B2B marketing with franchisee lead generation, sales decks, and conferences.
Brand Strategy & Marketing analytics Lead at Eziway Group
September 1, 2022 - March 31, 2023Led a team of marketing specialists, designers, and analysts both onshore and offshore. Directed marketing automation, strategy design, and execution including setup, testing, and launch of EDM workflows. Supported bidding and tender activities. Developed long form articles, EDMs, and ads for print, radio, and TV. Led digital marketing campaign development and execution on LinkedIn, Meta, Google, and YouTube.
Commercial Sales Lead – Telstra Account at Samsung Electronics
September 1, 2021 - April 30, 2022Received Samsung Excellence award for revenue growth on Telstra account. Collaborated with commercial and supply chain members at Telstra. Led CPFR discussions across handsets, tablets, and wearables. Managed purchase order and commercial activities including sales deductions and rebates related to sell-in and sell-out.
Head Of Product at Telstra Licensee Association
April 1, 2020 - June 30, 2021Designed and executed strategies to increase product relevance for B2B and B2C buyers. Worked closely with Telstra stakeholders to promote accessories and increase attach rates. Engaged B2B partners to build new products and services for Telstra retail channel. Developed MVPs to build working models of new ideas and concepts for TLS stores.
Multi-Channel Consultant at Adairs
March 1, 2020 - June 30, 2020Automated marketing processes to improve insights and reporting capabilities. Provided hands-on work with Google Analytics and Google Data Studio to build daily and weekly reports. Conducted deep analysis to provide actionable insights and solutions.
Business Partner at Dentsu Aegis Network
June 1, 2019 - November 30, 2019Managed revenue pipeline, staffing requirements, and P&L for a $100 million+ revenue and ~150 FTE organization. Led enterprise commercial plans and pricing strategies to support existing and new product development. Supported financial development of market leading products, platforms, and tools for sustainable profit growth.
Product & Pricing Lead at AGL
December 1, 2018 - June 30, 2019Direct influence managing over AUD $1 billion in price inputs across customer markets including discounts and credits. Led pricing and stakeholder engagement in product innovations involving electric vehicle services, solar, telco, and loyalty products. Collaborated with core stakeholders including Product, Sales, Marketing, Digital, and Finance. Constructed robust commercial models for pricing scenarios and risk evaluations.
Head of Product – Device Protection at Brightstar Corp (Likewize)
August 1, 2017 - May 31, 2018Led product management for device protection offerings. Identified customer problems to develop specific value propositions, designed and delivered solutions, and built marketing collateral. Coordinated internal approvals with finance, legal, operations, and corporate teams.
Head of Product – Insurance & Financial Services at Brightstar Corp (Likewize)
August 1, 2016 - July 31, 2017Managed product lines in insurance and financial services sectors. Developed value propositions, marketing collateral, and internal stakeholder approvals. Delivered key projects such as NPF, SWAP/SWAP Assure, BBTI, and 3PL services.
Product Lead – Financial Services at Brightstar Corp (Likewize)
March 1, 2014 - July 31, 2016Led product initiatives in financial services. Focused on identifying customer problems, solution design, marketing support, and internal process coordination.
Senior Consultant – Analytics at Brightstar Corp (Likewize)
April 1, 2012 - March 31, 2014Provided analytics support to enhance business insights and decision making.
Manager – Strategy & Analytics at NAB
May 1, 2011 - February 29, 2012Led a Strategy & Analytics team supporting the Personal Banking division. Developed models to reduce operational performance variance, increasing annual revenue by AUD $2.4 million and reducing costs by AUD $300,000 annually. Improved skip trace process, reducing turnaround times and preventing AUD $60 million from rolling into bad debts yearly.
Senior Analyst/Manager at ANZ
January 1, 2010 - May 31, 2011Led the Visa Platinum upgrade project increasing revenue by AUD $15 million over 12 months. Migrated ANZ Gold customers to Platinum via targeted marketing. Improved business process and restructured the Esanda MIS team, automating reporting and saving AUD $200K over 6 months.
Analyst at GE Capital
October 1, 2005 - December 31, 2010Consolidated and automated financial reporting including debt profiles for various portfolios. Gained exposure to personal loans, mortgages, revolving credit, retail finance, and administration. Developed dashboards and applications using Excel, Access (VBA), Minitab, and SQL.
Senior Quality Analyst at Mphasis (HP company)
January 1, 2003 - December 31, 2005Provided quality control and analytics services for major US clients, including Sallie Mae, Citibank, and Capital One.
Marketing Lead at Mashed Avocado (Self – employed)
September 1, 2019 - June 6, 2024Design fully automated B2C E-Commerce stores from design to marketing automation. Created marketing collateral including brochures, banners, and catalogues for conferences. Executed email automation workflows for lead generation, drip campaigns, behavioral targeting, abandoned carts, and surveys. Designed websites with e-commerce, recurring revenue services, and location-based offers. Developed digital marketing campaigns across platforms such as LinkedIn, Meta, Google/YouTube, Reddit, TikTok, Outbrain, and Taboola. Supported B2B marketing activities including franchise lead generation and sales decks for conferences.
Brand Strategy & Marketing analytics Lead at Eziway Group
September 1, 2022 - March 31, 2023Led a team of marketing specialists, designers, and analysts onshore and offshore. Oversaw marketing automation, strategy design, and execution. Set up, tested, and launched EDM workflows. Supported bids and tender activities. Developed long form articles, EDMs, and ads for print, radio, and TV. Designed and executed digital marketing campaigns on LinkedIn, Meta, Google, and YouTube.
Commercial Sales Lead – Telstra Account at Samsung Electronics
September 1, 2021 - April 30, 2022Led commercial and supply chain collaborations with Telstra, focusing on handset, tablets, and wearables. Managed P.O, sales deductions, and rebates. Led CPFR discussions to align supply chain forecasting and replenishment. Received Samsung Excellence award for Telstra Account revenue growth.
Head Of Product at Telstra Licensee Association
April 1, 2020 - June 30, 2021Designed and executed strategies to enhance product relevance for B2B and B2C buyers. Collaborated with Telstra stakeholders to promote products and increase attach rates in accessories space. Engaged B2B partners to develop new products and services. Led MVP development by building working models of new ideas for TLS stores.
Multi-Channel Consultant at Adairs
March 1, 2020 - June 30, 2020Automated marketing processes to improve insights and reporting capabilities. Worked hands-on with Google Analytics and Google Data Studio to build daily/weekly reports. Conducted deep analysis to provide actionable insights and solutions.
Business Partner at Dentsu Aegis Network
June 1, 2019 - November 30, 2019Managed revenue pipeline, staffing requirements, and P&L for $100 million+ revenue and approximately 150 FTE. Led enterprise commercial plans and pricing strategies supporting existing and new product development. Supported financial development of market-leading product suites, platforms, and tools to ensure sustainable profit growth.
Product & Pricing Lead at AGL
December 1, 2018 - June 30, 2019Influenced over AUD $1 billion in pricing inputs across customer markets including discounts and credits. Led pricing and innovation initiatives for Electric Vehicle services, Solar, Telco, and Loyalty products. Constructed commercial models to capture, track, and recommend pricing scenarios with risk evaluations. Collaborated with Product, Sales, Marketing, Digital, and Finance stakeholders.
Various roles at Brightstar Corp (Likewize)
April 1, 2012 - May 31, 2018Held multiple roles including Head of Product – Device Protection, Head of Product – Insurance & Financial Services, Product Lead – Financial Services, and Senior Consultant – Analytics. Responsibilities included identifying customer problems, developing value propositions, designing and delivering solutions, building marketing collateral, and obtaining internal approvals. Key projects included NPF, SWAP/SWAP Assure, BBTI, and 3PL services.
Manager – Strategy & analytics at NAB
May 1, 2011 - February 29, 2012Led Strategy & Analytics team supporting NAB's Personal Banking division. Built new measurement and coaching model to reduce operational performance variance, increasing annual revenue by AUD $2.4 million and reducing costs by AUD $300,000 annually. Improved Skip trace process, reducing turnaround time and preventing AUD $60 million in potential bad debts per year.
Senior Analyst/Manager at ANZ
January 1, 2010 - May 31, 2011Led Visa Platinum upgrade project generating AUD $15 million revenue increase in 12 months by marketing to select customers. Improved the Esanda MIS team by restructuring business processes and automating reporting, saving $200K over 6 months.
Analyst at GE Capital
October 1, 2005 - December 31, 2010Consolidated and automated financial reporting including debt profiles across multiple portfolios. Gained exposure to personal loans, mortgages, revolving credit, retail finance, and administration. Built dashboards and applications using Excel, Access (VBA), Minitab, and SQL.
Senior Quality Analyst at Mphasis (HP company)
January 1, 2003 - January 31, 2005Provided quality control and analytics services for major US clients such as Sallie Mae, Citibank, and Capital One.
Marketing Lead at Mashed Avocado (Self – employed)
September 1, 2019 - June 21, 2024Design fully automated B2C E-Commerce stores including design and marketing automation, create marketing collateral for conferences, manage email automation campaigns (lead generation, drip campaigns, behavioural targeting, abandoned carts, surveys), design websites with features like recurring revenue services and location-based offers, and develop digital marketing campaigns across platforms including LinkedIn, Meta, Google/YouTube, Reddit, TikTok, Outbrain, and Taboola. Support B2B marketing activities including franchisee lead generation, sales decks, and conferences.
Brand Strategy & Marketing Analytics Lead at Eziway Group
September 1, 2022 - March 31, 2023Led a team of marketing specialists, designers, and analysts both onshore and offshore. Directed marketing automation, strategy design, and execution by setting up, testing, and launching EDM workflows. Supported bids and tender activities. Created long form articles, EDMs, and ads for print, radio, and TV. Developed and executed digital marketing campaigns on LinkedIn, Meta, Google, and YouTube.
Commercial Sales Lead – Telstra Account at Samsung Electronics
September 1, 2021 - April 30, 2022Worked with commercial and supply chain teams at Telstra, leading Collaborative Planning Forecasting and Replenishment (CPFR) discussions for handset, tablets, and wearables. Managed purchase orders and commercial management including sales deductions, sell-in/sell-out rebates. Received Samsung Excellence award for revenue growth in the Telstra account.
Head of Product at Telstra Licensee Association
April 1, 2020 - June 30, 2021Designed and executed strategies to make products relevant to B2B and B2C buyers. Collaborated with Telstra stakeholders in the accessories space to promote products and increase attach rates. Engaged B2B partners to build new products and services for Telstra retail channels. Developed MVPs by building working models of ideas and concepts for TLS stores.
Multi-Channel Consultant at Adairs
March 1, 2020 - June 30, 2020Automated marketing processes to improve insights and reporting capabilities. Worked hands-on with Google Analytics and Google Data Studio to build daily and weekly reports. Conducted deep analysis and provided actionable insights and solutions.
Business Partner at Dentsu Aegis Network
June 1, 2019 - November 30, 2019Managed revenue pipeline, staffing, and P&L for a $100 million+ revenue organization with ~150 full-time employees. Led enterprise approach for commercial plans and pricing strategies supporting new and existing product development. Supported financial aspects of market-leading product suite, platforms, and tools to ensure sustainable profit growth.
Product & Pricing Lead at AGL
December 1, 2018 - June 30, 2019Had direct influence on price inputs worth over AUD $1 billion across customer markets. Served as pricing lead and stakeholder in product innovation across electric vehicle services, solar, telco, and loyalty products. Collaborated with product, sales, marketing, digital, and finance teams. Built robust commercial models to capture, track, and recommend pricing scenarios including risk evaluations.
Head of Product (Device Protection) at Brightstar Corp (Likewize)
April 1, 2012 - May 31, 2018Identified customer problems and developed specific value propositions, demonstrating how solutions fit in through design and delivery. Built marketing collateral including sales decks, mock-ups, and graphic designs. Managed internal approvals from finance, legal, operations, and corporate teams. Key projects included NPF, SWAP/SWAP Assure, BBTI, and 3PL services. Served various roles from senior consultant in analytics to product lead in insurance and financial services.
Manager – Strategy & Analytics at NAB
May 1, 2011 - February 29, 2012Led a strategy and analytics team supporting NAB's Personal Banking division. Developed a new measurement and coaching model reducing operational variance, which increased annual revenue by AUD $2.4 million and cut costs by AUD $300,000 per year. Improved skip trace process to reduce turnaround times and prevent AUD $60 million from becoming bad debts annually.
Senior Analyst/Manager at ANZ
January 1, 2010 - May 31, 2011Led Visa Platinum upgrade project increasing revenue by AUD $15 million in 12 months by migrating ANZ Gold customers to Platinum. Improved business processes and restructured Esanda MIS team to streamline services. Automated reporting, eliminating duplicate reports and saving AUD $200,000 over six months.
Analyst at GE Capital
October 1, 2005 - December 31, 2010Consolidated and automated financial reporting for various portfolios including personal loans, mortgages, revolving credit, retail finance, and administration. Built dashboards and applications using Excel, Access (VBA), Minitab, and SQL.
Senior Quality Analyst at Mphasis (HP company)
January 1, 2003 - December 31, 2005Provided quality control and analytics services for major US clients such as Sallie Mae, Citibank, and Capital One.
Education
Masters in Engineering (Quality Management) at RMIT
January 1, 2005 - December 31, 2007Grad Dip in Information systems at CQU
January 1, 2007 - December 31, 2007B.Sc. in Computer Science at Bharathiar University
January 1, 2000 - December 31, 2003Masters in Engineering at RMIT
January 1, 2005 - December 31, 2007Grad Dip in Information systems at CQU
January 1, 2007 - December 31, 2007B.Sc. in Computer Science at Bharathiar University
January 1, 2000 - December 31, 2003Masters in Engineering at RMIT
January 1, 2005 - December 31, 2007Grad Dip in Information systems at CQU
January 1, 2007 - December 31, 2007B.Sc. at Bharathiar University
January 1, 2000 - December 31, 2003Masters in Engineering at RMIT
January 1, 2005 - December 31, 2007Graduate Diploma in Information Systems at CQU
January 1, 2007 - December 31, 2007Bachelor of Science in Computer Science at Bharathiar University
January 1, 2000 - December 31, 2003Qualifications
Industry Experience
Telecommunications, Consumer Goods, Retail, Financial Services, Energy & Utilities, Software & Internet, Professional Services
Re-designed the website, EDM management and content creation for blogs and LinkedIn
Designed, built a website and video content for a software developer.
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