SHRISTI GANGULY

Owned brand strategy including brand pillars, positioning, messaging framework, mission, tagline, and tone of voice across touchpoints. Drove growth of Instagram from 5,000 to 21,000 followers via platform-specific content storytelling. Planned and executed festive campaigns (Diwali, Independence Day) to increase store footfall and in-store acquisition across Bangalore. Monitored market trends and consumer insights, leading to two new product category launches. Led end-to-end campaign development across digital, social, print, and in-store; managed 25+ influencer collaborations monthly with influencer budgets of Rs. 1–4 lakh. Directed ATL/BTL activities such as email campaigns, festival offers, pamphlets, standees/boards, and in-store TV content. Wrote SEO-optimised long-form content (900+ words) and led the 'Furniture, Explained' expert Reels series on materials and buying insights. Tracked performance using Meta Business Suite and Google Analytics and collaborated with performance

Led brand strategy and digital marketing across Instagram, LinkedIn, Facebook, YouTube, X, and GMB; managed messaging, content, and campaign execution across five business verticals. Built New Fangled Miniplex Bangalore’s social presence from zero to 2,000 followers and established brand identity while leading a team of four. Planned and executed event campaigns, NGO collaborations, and post-event storytelling. Presented regular performance reports on brand metrics and campaign outcomes to stakeholders.

Led brand and digital marketing strategy including brand positioning, organic growth, and strategic alliances. Delivered B2B campaign success that enabled onboarding onto ONDC. Developed and executed B2B content and lead-generation campaigns contributing to pipeline development and brand visibility.