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Brand and creative strategy professional with 6+ years of experience building consumer brands across content, digital marketing, campaign execution, and cross-functional collaboration. Proven ability to define brand positioning, develop multi-channel strategies, and drive innovation from campaign ideation to product category development. Known for going beyond the brief to deliver measurable business impact—translating consumer insights into campaigns that drive brand awareness and consumer acquisition, managing influencer collaborations and budgets, and reporting performance metrics to leadership while collaborating with performance marketing and e-commerce teams.…Brand and creative strategy professional with 6+ years of experience building consumer brands across content, digital marketing, campaign execution, and cross-functional collaboration. Proven ability to define brand positioning, develop multi-channel strategies, and drive innovation from campaign ideation to product category development. Known for going beyond the brief to deliver measurable business impact—translating consumer insights into campaigns that drive brand awareness and consumer acquisition, managing influencer collaborations and budgets, and reporting performance metrics to leadership while collaborating with performance marketing and e-commerce teams.

SHRISTI GANGULY

Brand Strategist, Creative Director, Digital Marketer, +2

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Brand and creative strategy professional with 6+ years of experience building consumer brands across content, digital marketing, campaign execution, and cross-functional collaboration. Proven ability to define brand positioning, develop multi-channel strategies, and drive innovation from campaign ideation to product category development. Known for going beyond the brief to deliver measurable business impact—translating consumer insights into campaigns that drive brand awareness and consumer acquisition, managing influencer collaborations and budgets, and reporting performance metrics to leadership while collaborating with performance marketing and e-commerce teams.…Brand and creative strategy professional with 6+ years of experience building consumer brands across content, digital marketing, campaign execution, and cross-functional collaboration. Proven ability to define brand positioning, develop multi-channel strategies, and drive innovation from campaign ideation to product category development. Known for going beyond the brief to deliver measurable business impact—translating consumer insights into campaigns that drive brand awareness and consumer acquisition, managing influencer collaborations and budgets, and reporting performance metrics to leadership while collaborating with performance marketing and e-commerce teams.

Available to hire

Brand and creative strategy professional with 6+ years of experience building consumer brands across content, digital marketing, campaign execution, and cross-functional collaboration. Proven ability to define brand positioning, develop multi-channel strategies, and drive innovation from campaign ideation to product category development.

Known for going beyond the brief to deliver measurable business impact—translating consumer insights into campaigns that drive brand awareness and consumer acquisition, managing influencer collaborations and budgets, and reporting performance metrics to leadership while collaborating with performance marketing and e-commerce teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Bengali

Advanced

Work Experience

Content & Brand Manager at Furnishka

May 1, 2025 - December 1, 2025

Owned brand strategy including brand pillars, positioning, messaging framework, mission, tagline, and tone of voice across touchpoints. Drove growth of Instagram from 5,000 to 21,000 followers via platform-specific content storytelling. Planned and executed festive campaigns (Diwali, Independence Day) to increase store footfall and in-store acquisition across Bangalore. Monitored market trends and consumer insights, leading to two new product category launches. Led end-to-end campaign development across digital, social, print, and in-store; managed 25+ influencer collaborations monthly with influencer budgets of Rs. 1–4 lakh. Directed ATL/BTL activities such as email campaigns, festival offers, pamphlets, standees/boards, and in-store TV content. Wrote SEO-optimised long-form content (900+ words) and led the 'Furniture, Explained' expert Reels series on materials and buying insights. Tracked performance using Meta Business Suite and Google Analytics and collaborated with performance

Manager, Social Media & Creative Strategy at Erigo Events

May 1, 2024 - January 1, 2025

Led brand strategy and digital marketing across Instagram, LinkedIn, Facebook, YouTube, X, and GMB; managed messaging, content, and campaign execution across five business verticals. Built New Fangled Miniplex Bangalore’s social presence from zero to 2,000 followers and established brand identity while leading a team of four. Planned and executed event campaigns, NGO collaborations, and post-event storytelling. Presented regular performance reports on brand metrics and campaign outcomes to stakeholders.

Manager - Brand, Digital Marketing & Strategic Alliances at Taxida

April 1, 2023 - December 1, 2023

Led brand and digital marketing strategy including brand positioning, organic growth, and strategic alliances. Delivered B2B campaign success that enabled onboarding onto ONDC. Developed and executed B2B content and lead-generation campaigns contributing to pipeline development and brand visibility.

Creative Manager at Brand Craft

October 1, 2022 - March 1, 2023

Led creative strategy for luxury hampers and bespoke consumer collections, overseeing packaging concepts, brand themes, and photoshoot direction.

Digital Analyst at Saks Fifth Avenue (HBC)

January 1, 2021 - December 1, 2022

Managed creative strategy for women’s fashion and home categories on a global luxury retail platform. Led and mentored a 12-member team across campaigns, content, and visual storytelling. Reviewed and approved 1,200+ product listings per day before live launch, maintaining brand standards across a high-volume platform.

Retail Merchandiser at AJIO (Reliance)

January 1, 2019 - December 1, 2021

Core launch team member for AJIO’s D2C marketplace division. Managed ~150 brands across women’s apparel and jewellery, including assortment planning, brand onboarding, and operational execution.

Designer cum Merchandiser at Nature Alley Pvt. Ltd.

January 1, 2018 - December 1, 2019

Led product design, styling, catalogue creation, and social content for an artisan-crafted consumer lifestyle brand. Managed end-to-end production and artisan coordination.