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I’m a performance-focused Digital Marketing Specialist with hands-on experience in email marketing automation, SMS campaigns, customer segmentation, and lifecycle marketing. I’m HubSpot Certified and have a proven track record of building Klaviyo automation flows, running A/B tests, and boosting engagement. I excel at cross-functional collaboration in remote environments, drawing on a hospitality and travel background. I’m passionate about data-driven copy, brand-aligned campaigns, and delivering measurable results. I’m open to opportunities across Canada and the United States.…I’m a performance-focused Digital Marketing Specialist with hands-on experience in email marketing automation, SMS campaigns, customer segmentation, and lifecycle marketing. I’m HubSpot Certified and have a proven track record of building Klaviyo automation flows, running A/B tests, and boosting engagement. I excel at cross-functional collaboration in remote environments, drawing on a hospitality and travel background. I’m passionate about data-driven copy, brand-aligned campaigns, and delivering measurable results. I’m open to opportunities across Canada and the United States.

Bhargavi Patel

Copywriter, Brand Designer, Graphic Designer, +2

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I’m a performance-focused Digital Marketing Specialist with hands-on experience in email marketing automation, SMS campaigns, customer segmentation, and lifecycle marketing. I’m HubSpot Certified and have a proven track record of building Klaviyo automation flows, running A/B tests, and boosting engagement. I excel at cross-functional collaboration in remote environments, drawing on a hospitality and travel background. I’m passionate about data-driven copy, brand-aligned campaigns, and delivering measurable results. I’m open to opportunities across Canada and the United States.…I’m a performance-focused Digital Marketing Specialist with hands-on experience in email marketing automation, SMS campaigns, customer segmentation, and lifecycle marketing. I’m HubSpot Certified and have a proven track record of building Klaviyo automation flows, running A/B tests, and boosting engagement. I excel at cross-functional collaboration in remote environments, drawing on a hospitality and travel background. I’m passionate about data-driven copy, brand-aligned campaigns, and delivering measurable results. I’m open to opportunities across Canada and the United States.

Available to hire

I’m a performance-focused Digital Marketing Specialist with hands-on experience in email marketing automation, SMS campaigns, customer segmentation, and lifecycle marketing. I’m HubSpot Certified and have a proven track record of building Klaviyo automation flows, running A/B tests, and boosting engagement.

I excel at cross-functional collaboration in remote environments, drawing on a hospitality and travel background. I’m passionate about data-driven copy, brand-aligned campaigns, and delivering measurable results. I’m open to opportunities across Canada and the United States.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Email & SMS Marketing Specialist (Remote) at Freelance / Contract

May 1, 2024 - Present

Designed and launched 3 Klaviyo automation flows (welcome series, abandoned cart, post-purchase); developed and deployed SMS campaigns aligned with promotional calendars; performed A/B testing of subject lines, CTAs, and send times to optimize open and click-through rates; built responsive, mobile-first email templates and implemented audience segmentation to improve list hygiene and targeting; conducted thorough QA checks prior to sends and prepared post-campaign performance reports with actionable insights for stakeholders.

Hospitality Sales & Marketing Professional at Hospitality Sector

January 1, 2021 - April 1, 2024

Supported end-to-end sales and marketing initiatives, contributed to lead generation and promotional coordination; managed client communications and lead follow-ups, maintained CRM records, and ensured timely responses; prepared marketing collateral and event content aligned with brand guidelines; collaborated with cross-functional internal teams to execute seasonal promotions and campaigns, contributing to increased brand visibility.

Email & SMS Marketing Specialist at Freelance / Contract

May 1, 2024 - Present

Designed and launched 3 Klaviyo automation flows (welcome series, abandoned cart, post-purchase); developed and deployed SMS campaigns aligned with promotional calendars; conducted A/B testing to optimize subject lines, CTAs, and send times; built mobile-first templates and implemented audience segmentation; performed QA and produced post-campaign performance reports.

Freelance Campaign - E-commerce Email Automation at NorthLeaf Skincare

January 1, 2024 - Present

Built a 5-step welcome automation series in Klaviyo, resulting in 42% open rate; segmented subscribers by purchase behavior and browsing history; designed mobile-responsive templates.

Re-engagement & Win-Back Campaign at Voyage Wellness

January 1, 2024 - Present

Developed a 3-email win-back sequence targeting 90+ day inactive subscribers; achieved 22% re-engagement; coordinated with SMS retargeting to create a multichannel touchpoint strategy within CASL guidelines.

Promotional SMS Campaign at Urban Eats Toronto

January 1, 2023 - January 1, 2023

Planned and executed a flash-sale SMS campaign driving a 30% spike in same-day online orders; managed opt-in list, ensured TCPA/CASL compliance, and tracked metrics.

HubSpot CRM Email Nurture Sequence at PrimeServ Consulting

January 1, 2024 - Present

Created a B2B lead nurturing email sequence for a US-based firm; wrote copy for a 6-email drip; resulted in a 25% increase in demo bookings; set up workflow automation, lead scoring, and dashboards in HubSpot Marketing Hub.