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Hi, I’m Shruti Mehta, a UI/UX designer based in Birmingham, UK. I specialize in user-centered redesigns for SaaS platforms, turning insights from research into intuitive, accessible interfaces that delight farmers and business users alike. I enjoy collaborating with product managers and developers to build scalable design systems, dashboards, and responsive experiences. My focus is on measurable improvements in usability and accessibility, backed by data-driven decisions and a passion for clean, user-friendly design.…Hi, I’m Shruti Mehta, a UI/UX designer based in Birmingham, UK. I specialize in user-centered redesigns for SaaS platforms, turning insights from research into intuitive, accessible interfaces that delight farmers and business users alike. I enjoy collaborating with product managers and developers to build scalable design systems, dashboards, and responsive experiences. My focus is on measurable improvements in usability and accessibility, backed by data-driven decisions and a passion for clean, user-friendly design.

Shruti Mehta

UI Designer, UX Designer, Product Designer, +2

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Hi, I’m Shruti Mehta, a UI/UX designer based in Birmingham, UK. I specialize in user-centered redesigns for SaaS platforms, turning insights from research into intuitive, accessible interfaces that delight farmers and business users alike. I enjoy collaborating with product managers and developers to build scalable design systems, dashboards, and responsive experiences. My focus is on measurable improvements in usability and accessibility, backed by data-driven decisions and a passion for clean, user-friendly design.…Hi, I’m Shruti Mehta, a UI/UX designer based in Birmingham, UK. I specialize in user-centered redesigns for SaaS platforms, turning insights from research into intuitive, accessible interfaces that delight farmers and business users alike. I enjoy collaborating with product managers and developers to build scalable design systems, dashboards, and responsive experiences. My focus is on measurable improvements in usability and accessibility, backed by data-driven decisions and a passion for clean, user-friendly design.

Available to hire

Hi, I’m Shruti Mehta, a UI/UX designer based in Birmingham, UK. I specialize in user-centered redesigns for SaaS platforms, turning insights from research into intuitive, accessible interfaces that delight farmers and business users alike.

I enjoy collaborating with product managers and developers to build scalable design systems, dashboards, and responsive experiences. My focus is on measurable improvements in usability and accessibility, backed by data-driven decisions and a passion for clean, user-friendly design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

UI/UX Designer at Agribazaar

October 1, 2020 - December 1, 2023

Led user-centered redesigns of Agribazaar's app and website, featuring iterative prototyping and user feedback; achieved a 20% improvement in farmer-facing UX for the SaaS platform. Designed 10+ new SaaS features (e.g., payment screens, dashboards, crop calendar) in Figma/Zeplin, aligned with business goals and WCAG accessibility guidelines. Contributed to the design system, improving consistency and reducing revisions by 20%.

UI/UX Designer (Freelance) at Acehours

December 1, 2021 - November 1, 2023

Improved mobile traffic by 20% through responsive design of mobile screens and optimized user flows in collaboration with PMs. Built design systems for Webflow to speed up development and reduced design inconsistencies by ~25%. Delivered high-fidelity prototypes in Figma and ensured WCAG compliance with ~95% success through in-depth analysis with design teams.