I’m Shruti Drolia, a graphic and digital designer with 4.5 years of full-time experience at Pratilipi, one of India’s largest consumer storytelling platforms, alongside freelance work for early-stage product and service businesses. My work spans brand identity, performance marketing creatives, app store design, social media, and visual systems — with a consistent focus on design that looks good and performs well. At Pratilipi, I delivered 2,000+ creatives across Meta and Google, led a Play Store redesign that drove a 12% lift in organic installs, and ran A/B testing to improve CTR and conversion rates across campaigns. I hold a Bachelor’s in Fashion and Merchandising from Mody University. I’m at my best when I’m building something from scratch — shaping how a product looks, feels, and communicates — and I’m looking for roles where design is central to the product’s success.
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Would love to chat if you think there’s a fit!
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