I'm Shruti Drolia, a graphic and digital designer with 4.5 years of full-time experience at Pratilipi, one of India's largest consumer storytelling platforms, alongside freelance work for early-stage product and service businesses. My work spans brand identity, performance marketing creatives, app store design, social media, and visual systems — with a consistent focus on design that looks good and performs well. At Pratilipi, I delivered 2,000+ creatives across Meta and Google, led a Play Store redesign that drove a 12% lift in organic installs, and ran A/B testing to improve CTR and conversion rates across campaigns. I hold a Bachelor's in Fashion and Merchandising from Mody University. I'm at my best when I'm building something from scratch — shaping how a product looks, feels, and communicates — and I'm looking for roles where design is central to the product's success. here is my portfolio link: _Website not available. Sign in: https://www.twine.net/signup_ Would love to chat if you think there's a fit!

Shruti Drolia

I'm Shruti Drolia, a graphic and digital designer with 4.5 years of full-time experience at Pratilipi, one of India's largest consumer storytelling platforms, alongside freelance work for early-stage product and service businesses. My work spans brand identity, performance marketing creatives, app store design, social media, and visual systems — with a consistent focus on design that looks good and performs well. At Pratilipi, I delivered 2,000+ creatives across Meta and Google, led a Play Store redesign that drove a 12% lift in organic installs, and ran A/B testing to improve CTR and conversion rates across campaigns. I hold a Bachelor's in Fashion and Merchandising from Mody University. I'm at my best when I'm building something from scratch — shaping how a product looks, feels, and communicates — and I'm looking for roles where design is central to the product's success. here is my portfolio link: _Website not available. Sign in: https://www.twine.net/signup_ Would love to chat if you think there's a fit!

Available to hire

I’m Shruti Drolia, a graphic and digital designer with 4.5 years of full-time experience at Pratilipi, one of India’s largest consumer storytelling platforms, alongside freelance work for early-stage product and service businesses. My work spans brand identity, performance marketing creatives, app store design, social media, and visual systems — with a consistent focus on design that looks good and performs well. At Pratilipi, I delivered 2,000+ creatives across Meta and Google, led a Play Store redesign that drove a 12% lift in organic installs, and ran A/B testing to improve CTR and conversion rates across campaigns. I hold a Bachelor’s in Fashion and Merchandising from Mody University. I’m at my best when I’m building something from scratch — shaping how a product looks, feels, and communicates — and I’m looking for roles where design is central to the product’s success.
here is my portfolio link: Website not available. Sign in: https://www.twine.net/signup
Would love to chat if you think there’s a fit!

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Skills

Experience Level

Intermediate

Work Experience

Marketing Designer at Pratilipi
January 1, 2018 - Present
Increased organic app installs by 12% by redesigning Play Store ASO visuals and optimizing listing hierarchy using data-driven design decisions. Executed high-frequency A/B testing, led AI-driven design workflows, collaborated with Growth and Marketing teams, and applied emerging design trends.

Education

BFM (Bachelors of Fashion and Merchandising) at School of Design, Mody University, Lakshmangarh
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Skills

Experience Level

Intermediate

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