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Hi, I’m Shruti. An analytics professional focused on turning data into actionable business insight. I’ve worked across finance, media, and technology to measure campaigns, understand audiences, and drive data-led decisions. I’m comfortable with GA4, Excel dashboards, A/B testing, SEO tagging, and audience segmentation to boost engagement and conversions. I also support market analysis, investor reporting, and capital tracking, translating complex data into clear, business-ready insights. I bring a solid technical foundation in SQL, Power BI, Python, and Salesforce, with experience operating in high-accountability environments. My North Star is structured problem-solving and data visualization that informs strategy, governance, and stakeholder decisions in cross-functional settings.…Hi, I’m Shruti. An analytics professional focused on turning data into actionable business insight. I’ve worked across finance, media, and technology to measure campaigns, understand audiences, and drive data-led decisions. I’m comfortable with GA4, Excel dashboards, A/B testing, SEO tagging, and audience segmentation to boost engagement and conversions. I also support market analysis, investor reporting, and capital tracking, translating complex data into clear, business-ready insights. I bring a solid technical foundation in SQL, Power BI, Python, and Salesforce, with experience operating in high-accountability environments. My North Star is structured problem-solving and data visualization that informs strategy, governance, and stakeholder decisions in cross-functional settings.

Shruti M

Data Scientist, Data Analyst, Marketing Analyst, +2

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Hi, I’m Shruti. An analytics professional focused on turning data into actionable business insight. I’ve worked across finance, media, and technology to measure campaigns, understand audiences, and drive data-led decisions. I’m comfortable with GA4, Excel dashboards, A/B testing, SEO tagging, and audience segmentation to boost engagement and conversions. I also support market analysis, investor reporting, and capital tracking, translating complex data into clear, business-ready insights. I bring a solid technical foundation in SQL, Power BI, Python, and Salesforce, with experience operating in high-accountability environments. My North Star is structured problem-solving and data visualization that informs strategy, governance, and stakeholder decisions in cross-functional settings.…Hi, I’m Shruti. An analytics professional focused on turning data into actionable business insight. I’ve worked across finance, media, and technology to measure campaigns, understand audiences, and drive data-led decisions. I’m comfortable with GA4, Excel dashboards, A/B testing, SEO tagging, and audience segmentation to boost engagement and conversions. I also support market analysis, investor reporting, and capital tracking, translating complex data into clear, business-ready insights. I bring a solid technical foundation in SQL, Power BI, Python, and Salesforce, with experience operating in high-accountability environments. My North Star is structured problem-solving and data visualization that informs strategy, governance, and stakeholder decisions in cross-functional settings.

Available to hire

Hi, I’m Shruti. An analytics professional focused on turning data into actionable business insight. I’ve worked across finance, media, and technology to measure campaigns, understand audiences, and drive data-led decisions. I’m comfortable with GA4, Excel dashboards, A/B testing, SEO tagging, and audience segmentation to boost engagement and conversions. I also support market analysis, investor reporting, and capital tracking, translating complex data into clear, business-ready insights.

I bring a solid technical foundation in SQL, Power BI, Python, and Salesforce, with experience operating in high-accountability environments. My North Star is structured problem-solving and data visualization that informs strategy, governance, and stakeholder decisions in cross-functional settings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Marathi (Marāṭhī)

Fluent

French

Intermediate

Work Experience

Finance & Systems Analyst at Eclipse Legal Capital Ltd

August 1, 2024 - December 1, 2024

Built Excel-based financial dashboards and analytical models to support scenario analysis, performance reporting, and stakeholder-level decision making. Designed and maintained data tracking templates to monitor capital commitments, drawdowns, and deployment status across multiple cases and investors. Produced structured reporting outputs and summary views for leadership to support investment reviews and performance visibility. Supported the implementation of Microsoft 365, Azure AD with MFA, and secure data access controls, contributing to governance and workflow discipline. Structured the initial Salesforce data model for tracking investor records, capital deployment status, and case lifecycle stages. Worked in a high-accountability, early-stage environment requiring structured data handling and cross-functional coordination.

Research Collaborator at University of Exeter

June 1, 2023 - July 1, 2024

Collaborated on a data-driven research initiative applying AI-assisted sentiment analysis and light clustering techniques to understand audience perception and adoption drivers in the renewable energy sector. Analyzed public digital market signals including search trends, keyword behaviour, and review sentiment to identify emerging behavioural patterns and risk indicators. Supported segmentation of audience groups based on sentiment and behavioural signals to inform messaging strategy and adoption potential. Developed a data-led audience-to-messaging framework linking behavioural insight to positioning and communication strategy. Translated complex analytical findings into commercially relevant insight summaries for strategic decision-making and early-stage investment relevance.

Marketing & Digital Media Associate at The Indian Express Group

August 1, 2017 - July 1, 2020

Analysed digital audience behaviour and campaign performance using Google Analytics (GA) to track CTR, engagement, bounce rate, and conversion trends across multiple content channels. Supported audience segmentation and behavioural analysis to improve content discovery, targeting accuracy, and retention performance. Executed A/B testing across headlines, formats, and publishing schedules to optimise traffic quality and user engagement. Built and maintained Excel-based performance dashboards for weekly and monthly stakeholder reporting on campaign KPIs. Worked closely with editorial, marketing, and distribution teams to align content journeys with performance data and audience insights. Supported SEO tagging, metadata optimisation, and content classification to improve organic acquisition and audience relevance.

Marketing & Digital Strategy Associate at Parmin Advertising and Marketing Associates

April 1, 2014 - March 1, 2017

Analysed multi-channel digital campaign performance using Google Analytics, AdWords, and Excel to monitor CTR, conversion efficiency, and acquisition quality. Supported audience targeting and re-targeting strategies by evaluating behavioural data and campaign response patterns across search and display channels. Executed A/B testing on ad creatives and landing pages to improve conversion rate and user engagement performance. Built weekly and monthly client reporting dashboards covering traffic, CTR, conversion trends, and media spend efficiency. Conducted SEO audits, keyword research, and competitive performance analysis to strengthen acquisition strategy and targeting accuracy. Partnered with media and creative teams to translate performance data into optimisation actions for targeting, budgeting, and creative strategy.