I’m Shruti Maheshwari, an independent communication designer and founder of Dieline & Drama, a design practice focused on brand identity, packaging, and editorial design. I have experience working across branding, packaging, publications, books, and visual communication, with projects ranging from brand identities and product packaging to editorial layouts and book design. I combine strategic thinking with strong visual storytelling to create designs that are clear, distinctive, and purposeful. What sets my work apart is my attention to detail and my ability to bring different parts of a brand’s visual communication together into a cohesive system.…

Shruti Maheshwari

I’m Shruti Maheshwari, an independent communication designer and founder of Dieline & Drama, a design practice focused on brand identity, packaging, and editorial design. I have experience working across branding, packaging, publications, books, and visual communication, with projects ranging from brand identities and product packaging to editorial layouts and book design. I combine strategic thinking with strong visual storytelling to create designs that are clear, distinctive, and purposeful. What sets my work apart is my attention to detail and my ability to bring different parts of a brand’s visual communication together into a cohesive system.…

Available to hire

I’m Shruti Maheshwari, an independent communication designer and founder of Dieline & Drama, a design practice focused on brand identity, packaging, and editorial design.

I have experience working across branding, packaging, publications, books, and visual communication, with projects ranging from brand identities and product packaging to editorial layouts and book design.

I combine strategic thinking with strong visual storytelling to create designs that are clear, distinctive, and purposeful. What sets my work apart is my attention to detail and my ability to bring different parts of a brand’s visual communication together into a cohesive system.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Founder and Lead Designer at Dieline & Drama
November 1, 2025 - Present
As the founder of Dieline & Drama, I work with businesses across food and beverage, personal care, cafés, and other industries to create thoughtful brand identities and visual communication. My experience includes developing brand identities and packaging for Maval Delight, Dhruvi Radiance, Barako Cafe, and Mewar Dairy, along with additional design support such as posters and print collateral. I have also worked on design projects for Wealthwise Capital, Bodkhe Food & Beverages Pvt. Ltd., and D-Legacy. Beyond branding and packaging, my work includes editorial design, print design, invitations, and other communication materials. I approach each project by understanding the brand, its audience, and its goals, then creating clear and cohesive design solutions suited to its needs.
Design Intern at Flourish Food Products Pvt. Ltd.
January 1, 2025 - April 30, 2025
Contributed to the design of packaging for upcoming products, along with creating supporting visual assets such as books, social media posts, presentations, branding visuals, and posters. This role helped me understand how visual systems adapt across different formats while maintaining brand consistency.
Design Intern at Penguin Random House India
June 1, 2024 - July 31, 2024
Worked in the Children’s Department on the design and development of educational books, including colouring books and a Hindi Vyakaran (grammar) book. I was involved from content planning and structuring to final book layout and visual design, ensuring the books were engaging, age-appropriate, and easy for children to understand.
Design Intern at Oronyo Games
May 1, 2024 - July 31, 2024
Designed and developed the visual design and game mechanism for an educational board game based on endangered species in India. The game was created to make learning fun for children, combining gameplay mechanics with informative content to raise awareness about wildlife conservation.

Education

Bachelor of Design (B.des) at Anant National University
July 1, 2021 - May 31, 2025
Bachelor’s degree in design with a focus on communication and visual design, with training in brand identity, packaging, editorial design, and visual systems.

Qualifications

Best Capstone Project Award 2025
December 6, 2025 - December 6, 2025
Awarded for the best final-year capstone project.
Academic Excellence Award 2025
December 6, 2025 - December 6, 2025
Awarded for outstanding academic performance throughout the four-year undergraduate program.

Industry Experience

Consumer Goods, Gaming, Manufacturing, Media & Entertainment, Travel & Hospitality, Retail, Transportation & Logistics
    Mewar Dairy - Brand Identity & Visual System
    Mewar Dairy is a visual identity project for a dairy brand rooted in freshness, authenticity, and its connection to the countryside. I developed the brand identity to create a fresh and cohesive visual language while keeping the brand approachable and rooted in its dairy heritage. The project includes the logo, colour palette, typography, custom illustrations, and supporting visual assets, designed to work together as a consistent brand system across different touchpoints.…
    Kombucha - Brand Identity & Packaging Design
    An experimental kombucha brand developed as a thesis project, exploring a vibrant visual identity and packaging system for a new generation of health-conscious consumers. The project involved developing the brand strategy and archetype, visual identity, illustrations, packaging, and supporting brand assets. The design combines a bold, energetic visual language with a cohesive system across different kombucha flavours, creating a distinctive and approachable brand experience.…
    The Spicebox - Packaging Design
    A packaging design project developed for a traditional Indian spice brand, with a focus on creating a visually appealing and functional packaging system that reflects the authenticity, quality, and rich heritage of Indian spices. The design combines traditional Indian visual cues with a contemporary approach to create packaging that feels distinctive, cohesive, and approachable across the product range.…