Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Shruti Dhuri, a Mumbai-based Social Media & Digital Marketing Specialist focused on growing YouTube monetisation, brand communities, and engaging content across Instagram, Facebook, YouTube, and LinkedIn. I’ve helped The Wedding Films monetise its YouTube channel, optimise video performance, and build scalable content strategies for multiple brands. I’m passionate about creative storytelling, data-driven optimization, and turning analytics into actionable campaigns. I collaborate with creators, influencers, and teams to plan campaigns, design visuals with Canva, and drive audience engagement.…Hi, I’m Shruti Dhuri, a Mumbai-based Social Media & Digital Marketing Specialist focused on growing YouTube monetisation, brand communities, and engaging content across Instagram, Facebook, YouTube, and LinkedIn. I’ve helped The Wedding Films monetise its YouTube channel, optimise video performance, and build scalable content strategies for multiple brands. I’m passionate about creative storytelling, data-driven optimization, and turning analytics into actionable campaigns. I collaborate with creators, influencers, and teams to plan campaigns, design visuals with Canva, and drive audience engagement.

Shruti Dhuri

Social Media Manager, Content Strategist, Brand Strategist, +2





Hi, I’m Shruti Dhuri, a Mumbai-based Social Media & Digital Marketing Specialist focused on growing YouTube monetisation, brand communities, and engaging content across Instagram, Facebook, YouTube, and LinkedIn. I’ve helped The Wedding Films monetise its YouTube channel, optimise video performance, and build scalable content strategies for multiple brands. I’m passionate about creative storytelling, data-driven optimization, and turning analytics into actionable campaigns. I collaborate with creators, influencers, and teams to plan campaigns, design visuals with Canva, and drive audience engagement.…Hi, I’m Shruti Dhuri, a Mumbai-based Social Media & Digital Marketing Specialist focused on growing YouTube monetisation, brand communities, and engaging content across Instagram, Facebook, YouTube, and LinkedIn. I’ve helped The Wedding Films monetise its YouTube channel, optimise video performance, and build scalable content strategies for multiple brands. I’m passionate about creative storytelling, data-driven optimization, and turning analytics into actionable campaigns. I collaborate with creators, influencers, and teams to plan campaigns, design visuals with Canva, and drive audience engagement.

Available to hire

Hi, I’m Shruti Dhuri, a Mumbai-based Social Media & Digital Marketing Specialist focused on growing YouTube monetisation, brand communities, and engaging content across Instagram, Facebook, YouTube, and LinkedIn. I’ve helped The Wedding Films monetise its YouTube channel, optimise video performance, and build scalable content strategies for multiple brands. I’m passionate about creative storytelling, data-driven optimization, and turning analytics into actionable campaigns. I collaborate with creators, influencers, and teams to plan campaigns, design visuals with Canva, and drive audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Social Media Executive at The Wedding Films

March 1, 2021 - July 1, 2023

Managed Instagram, Facebook, YouTube, and LinkedIn for The Wedding Films and associated brand pages. Achieved monetization of the YouTube channel following a viral video and platform monetization thresholds. Created and edited short-form video content (Reels), planned content calendars, and posted across platforms. Collaborated with influencers to boost engagement and audience growth. Shaped promotional creatives in Canva and supported brand storytelling for maternity and newborn shoots and studio projects.

YouTube Monetisation & OTT Specialist at Saregama India Ltd.

August 1, 2023 - December 1, 2023

Managed YouTube channels including Saregama Ghazals, Karaokes, and Shorts. Increased Saregama Karaoke revenue by 30% through video optimization and performance analysis; achieved 50% revenue growth for Saregama Ghazals within two months by refining upload strategy and metadata optimization. Managed content uploads, analytics tracking, and revenue monitoring across multiple YouTube channels. Generated performance reports and channel insights for internal teams. Handled OTT monetisation related activities.

Social Media Executive at PEN India Pvt. Ltd.

January 1, 2024 - Present

Manage YouTube CMS operations including Content ID claims, disputes & appeals, YouTube monetisation, video metadata optimization, and digital rights management. Manage Facebook pages for Gujarat Pen, Dud Bed Movies Dhamak a, Jhakaas Movies, and Pen Clips; oversee content publishing, engagement tracking, and analytics reporting. Plan monthly content calendars across digital platforms to maintain consistent publishing and support digital growth strategies.