Available to hire
Hi, I’m Shrutika Sharma, a senior content marketer and copywriter with 7+ years of experience across B2B SaaS, product-led growth, and agency-led growth. I’m proficient in product messaging, GTM, CRO, landing pages, SEO, PPC copy, founder-led content, and AI-powered workflows.
I’ve helped Writesonic reach $10M ARR within two years as a founding content marketer, created content for 67+ SaaS/tech clients, and built top-performing campaigns and CRO pages at multiple startups, while collaborating across strategy, design, and product teams to drive conversions and revenue.
Experience Level
Language
English
Fluent
Work Experience
Senior Content & Growth Marketer at Writesonic
November 1, 2021 - July 31, 2023Senior content and growth marketer responsible for shaping messaging and product-led growth. Owned growth content across SEO, lifecycle emails, webinars, product launches, landing pages, public relations, and documentation. Wrote SEO blogs for ranking, created CRO landing pages, and contributed to demand-gen, retargeting, ABM, and product-led campaigns. Led cross-functional collaboration with strategy, design, and client teams to translate briefs into conversion-focused assets. Built and managed webinar systems end-to-end, redesigned onboarding emails, and supported founder-led content. Led a weekly newsletter for hundreds of thousands of users, later scaling to millions, and managed social content across LinkedIn, Twitter, and other channels.
Copywriter & LinkedIn Branding Specialist at Freelance / Consulting
April 1, 2019 - October 31, 2021Worked with 75+ brands and enterprise clients as a Copywriter & Content Writer. Created SEO-friendly blogs, editorials, press releases, company profiles, white papers, and brochures. Wrote website copy, social media posts, newsletters, email copy, landing pages, and digital ad copy. Proofread and edited content. Helped 25+ brands build a powerful LinkedIn presence organically through ghostwriting.
Senior Content Marketer at Cello
March 1, 2024 - May 31, 2025Directly partnered with leadership on brand voice and content strategy. Created content for founder-led channels, including LinkedIn, Twitter/X, blog, and long-form content. Designed social posts and campaign creatives using Figma and Canva.
Senior Content Marketer & Copywriter at TripleDart (Contractor - Remote)
March 1, 2024 - PresentCreate CRO landing pages for B2B SaaS and tech clients. Develop messaging for demand generation, retargeting, ABM, and product-led campaigns. Write Google, LinkedIn, and Meta ad copy focused on lead quality and conversions. Collaborate with strategy, design, and client teams to translate briefs into conversion-focused assets. Manage feedback across select accounts to protect brand voice and content quality.
Senior Content Marketer at Writesonic (Freelance – Oct 2023 to Apr 2024)
October 1, 2023 - April 30, 2024Created lifecycle email campaigns for product updates, onboarding, retention, and churned-user flows. Applied prompt engineering and AI workflows for feature development in an EdTech client. Wrote UI/UX copy to improve product clarity and user experience. Authored SEO blog posts and ad creatives. Participated in offline product launches.
Editorial & Marcom at MSprouts Marcom
October 1, 2020 - March 31, 2021Editor and contributor for health care magazine content. Wrote editorials and supported public-facing content.
Senior Content Marketer & Copywriter at TripleDart
March 1, 2024 - PresentCreated CRO landing pages for B2B SaaS & tech clients; developed messaging for demand gen, retargeting, ABM, and product-led campaigns; wrote Google, LinkedIn, and Meta ad copy focused on lead quality and conversions; collaborated with strategy, design, and client teams to turn briefs into conversion-focused assets; managed feedback to protect brand voice, clarity, and content quality.
Sr. Content & Growth Marketer at Writesonic
November 1, 2021 - July 31, 2023Owned growth content across SEO, lifecycle emails, webinars, product launches, landing pages, PR, and documentation; wrote SEO blogs; led growth team; managed webinar system; rewrote update emails and onboarding sequences; used prompt engineering to create AI writing features; built CRO landing pages; led founder/company PR, B2B case studies, and cross-functional content execution; built weekly newsletters for 400k+ users, later growing to 5M+; managed social content across LinkedIn, Instagram, Facebook, Twitter/X, YouTube, and a 3.5k+ Facebook community.
Copywriter & LinkedIn Branding Specialist at Freelance / Self-Employed
April 1, 2019 - October 31, 2021Worked with 75+ brands & indie founders as a copywriter & content writer; created SEO-friendly blogs, editorials, press releases, company profiles, white papers, website copy, social media posts, newsletters, landing pages, and digital ad copy; proofread and edited content; helped 25+ brands build LinkedIn presence through ghostwriting.
Marcom Associate Editor at MSprouts
October 1, 2020 - March 31, 2021Edited articles for a health care magazine; wrote editorials and supported publication content.
Education
B.Com. Honors (Management & Accounts) at Bhopal School of Social Sciences
January 11, 2030 - June 1, 2017B.Com. (Honors in Management & Accounts) at Bhopal School of Social Sciences
January 11, 2030 - June 1, 2017Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Other
Experience Level
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