Growth Manager at AlmaBetter Edutech Pvt Ltd

Owned and managed ₹60L+ monthly digital marketing budgets across paid acquisition channels; planned and optimized spend to drive scalable, profitable growth and maximize ROI; reduced CAC from ~25% to under 10% through channel optimization and funnel improvements; achieved up to 9X ROAS by optimizing paid strategies across Meta, Google and other channels; led end-to-end funnel optimization across top, middle, and bottom funnel; improved lead-to-enrolment conversions; restructured lead qualification and handover processes; built Organic Growth function and SOPs; improved organic search positions from 30+ to under 15; initiated AEO/GEO; increased ARPU by ₹25K within a year; developed CRM and mid-funnel workflows; established B2B partnerships and vendor collaborations; supported sales and product teams with data-driven decision making; briefly served as Sales Manager for 2 months; contributed to brand positioning and long-term growth strategy.

Growth Manager at Almabetter Edutech Pvt Ltd

End-to-end growth leadership overseeing ₹60L+ monthly digital marketing budget across paid acquisition channels; planned and optimized spend to drive scalable, profitable growth and ROI. Reduced CAC from ~25% industry benchmark to under 10% through channel optimization, campaign restructuring, and funnel improvements. Achieved up to 9x ROAS by optimizing paid acquisition strategies across Meta, Google and other performance marketing channels. Built and led organic growth initiatives, including improving average search ranking from 30+ to under 15 via technical SEO, content strategy and new AH/ GEO initiatives. Implemented SOPs for organic growth operations, defining deliverables, execution frameworks and performance tracking across SEO, social media and influencer marketing. Built strategic B2B partnerships, supported lead nurturing initiatives, and collaborated with sales, product and analytics teams to align GTM with sales insights and reduce funnel drop-offs. Improved marketing-to