Hi, I’m Shujan. I’m a product leader with 10+ years of experience launching and scaling FinTech products across EU, MENA, and APAC. I’ve led 15+ B2B and B2C products that collectively serve 5M+ customers and 25k+ merchants, with hands-on work in crypto trading, credit lending, PSD2, and fraud analytics.
I thrive in cross-functional, data-driven environments, guiding product strategy, UX design, and growth initiatives to deliver measurable improvements in adoption, activation, and revenue. I enjoy turning complex problems into simple, delightful user experiences and scalable platforms.
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As the Product Lead, managed a cross-functional scrum team from different timezones on the MVP/MLP Design and Development of Coinhaven Crypto Exchange mobile applications (Android, iOS) from scratch, launched in 5+ countries, mainly across Europe and Africa.
Responsible for defining the overall vision and strategy of the product. This involves aligning the product with the company’s goals and identifying opportunities for growth within the domain.
Worked closely with the CEO, dev teams, and end-users to understand the requirements and gather feedback, to ensure clear communication and alignment throughout the product development lifecycle. This involves defining release milestones, setting priorities, and communicating the release plan as well.
Managed the product backlog to keep development on track. Responsible for creating and prioritizing the backlog, ensuring it contains well-defined user stories, features, and enhancements.
Conducted user research and gathered insights to translate requirements into actionable product features. By delivering a superior user-centric experience (UX) via design thinking, I strive to meet or exceed user expectations and drive customer satisfaction.
Facilitated the agile scrum development process by directly managing the mobile app dev team.
Possess a strong understanding of GDPR and ensure that the product is designed, developed, and deployed in compliance with privacy requirements. Collaboration with legal and compliance teams is necessary to conduct privacy impact assessments and implement data protection measures.
Defined key performance indicators (KPIs) for the product and monitored its performance.
Conducted comprehensive market research, monitoring emerging trends, and analyzing competitor products in the product discovery phase.
Tools used - Figma, FigJam, Wireframe Sketcher, Google JamBoard, Survey Monkey, JIRA, Confluence, MS Office, O365
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