Hi, I’m Shujan. I’m a product leader with 10+ years of experience launching and scaling FinTech products across EU, MENA, and APAC. I’ve led 15+ B2B and B2C products that collectively serve 5M+ customers and 25k+ merchants, with hands-on work in crypto trading, credit lending, PSD2, and fraud analytics. I thrive in cross-functional, data-driven environments, guiding product strategy, UX design, and growth initiatives to deliver measurable improvements in adoption, activation, and revenue. I enjoy turning complex problems into simple, delightful user experiences and scalable platforms.

Hi, I’m Shujan. I’m a product leader with 10+ years of experience launching and scaling FinTech products across EU, MENA, and APAC. I’ve led 15+ B2B and B2C products that collectively serve 5M+ customers and 25k+ merchants, with hands-on work in crypto trading, credit lending, PSD2, and fraud analytics. I thrive in cross-functional, data-driven environments, guiding product strategy, UX design, and growth initiatives to deliver measurable improvements in adoption, activation, and revenue. I enjoy turning complex problems into simple, delightful user experiences and scalable platforms.

Available to hire

Hi, I’m Shujan. I’m a product leader with 10+ years of experience launching and scaling FinTech products across EU, MENA, and APAC. I’ve led 15+ B2B and B2C products that collectively serve 5M+ customers and 25k+ merchants, with hands-on work in crypto trading, credit lending, PSD2, and fraud analytics.

I thrive in cross-functional, data-driven environments, guiding product strategy, UX design, and growth initiatives to deliver measurable improvements in adoption, activation, and revenue. I enjoy turning complex problems into simple, delightful user experiences and scalable platforms.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Tamil
Fluent
Malayalam
Intermediate
English
Fluent
German
Beginner
Sinhala, Sinhalese
Advanced

Work Experience

Senior Product Manager - UX, Conversions, Growth (B2B Web Apps) at Isarlend GmbH (fulfin)
September 1, 2023 - March 31, 2025
Led an agile team designing and developing ML & AI-based lending and analytics applications for over 2500 e-commerce businesses. Collaborated with internal and external partners to deliver risk management, embedded financing, cash flow analytics, fraud detection apps, AI chatbots, and marketing data integrations. Owned product value proposition, strategy, and roadmap, achieving 15% new user growth, 25% funnel conversion increase, and €20M+ revenue in 2024. Reduced loan application processing time by 30% through process automation.
Product Owner & Team Lead - SaaS Trading (B2C Mobile Apps) at Coinhaven Tech GmbH (liq)
November 1, 2021 - September 1, 2023
Led a 6-member scrum team to develop Android and iOS apps for crypto trading exchange with integrated payment wallets. Planned go-to-market and launched MVP mobile apps across 5 EU and African countries. Managed product backlog, prioritized high ROI features, created clear user stories, led UI/UX design decisions, and executed usability and A/B tests to optimize features and product value.
Product Manager - Mobility & Marketplace (B2C Mobile & B2B Web apps) at Digital Mobility Solutions Lanka (PickMe)
January 1, 2019 - October 31, 2021
Launched and managed multi-platform Super Apps and web portals for rides and marketplace fleet supply verticals, supporting over 110k monthly active driver partners in taxi, rentals, logistics, courier, q-commerce, and food delivery services across 15+ cities in 3 countries. Led 20+ professionals in agile development, UX/UI, A/B testing, and business analytics. Delivered innovative features including driver loyalty, dynamic pricing, refund automation, driver selection, QR payments, in-app training, and flash delivery. Achieved 2.5X conversion, 550% user growth, and 70% reduction in customer complaints within 30 months. Awarded Gold Award at NBQSA 2020 and received direct acknowledgment from Sri Lanka’s Prime Minister for successful COVID-19 essentials delivery launch.

Education

Postgraduate Certificate at King's College London, University of London
January 1, 2024 - December 31, 2026
Master of Business Administration at University of Sri Jayawardenepura (USJ)
January 1, 2019 - December 31, 2021
Bachelor of Science at University of Colombo School of Computing (UCSC)
January 1, 2011 - December 31, 2015
Postgraduate Certificate in Product Management at King's College London (University of London)
January 1, 2024 - December 31, 2026
Master of Business Administration (MBA) in Information Systems at University of Sri Jayewardenepura (USJ)
January 1, 2019 - December 31, 2021
Bachelor of Science (B.Sc.) in Information and Communication Technology (Honours) at University of Colombo School of Computing (UCSC)
January 1, 2011 - December 31, 2015

Qualifications

Micro-Certifications on Product Strategy, Product Led Growth, Product Analytics from Product School
January 11, 2030 - July 4, 2025
Certified Product Manager from Pro5 (formerly Mangtas)
February 3, 2023 - July 4, 2025
Certified Scrum Product Owner (CSPO) from Scrum Alliance
January 11, 2019 - July 4, 2025
Professional Certification in Artificial Intelligence in Business - University of Maryland, Robert H. Smith School of Business
January 11, 2030 - October 12, 2025
Micro-Certifications in Product Strategy, Product Led Growth, Product Analytics - Product School
January 11, 2030 - October 12, 2025
Certified Product Manager & Certified Scrum Product Owner (CSPO) - Pro5 & Scrum Alliance
January 11, 2030 - October 12, 2025

Industry Experience

Software & Internet, Financial Services, Transportation & Logistics, Education, Retail, Consumer Goods, Professional Services
    paper Crypto Trading Exchange - MVP Design, Development, and Launch

    As the Product Lead, managed a cross-functional scrum team from different timezones on the MVP/MLP Design and Development of Coinhaven Crypto Exchange mobile applications (Android, iOS) from scratch, launched in 5+ countries, mainly across Europe and Africa.

    Responsible for defining the overall vision and strategy of the product. This involves aligning the product with the company’s goals and identifying opportunities for growth within the domain.
    Worked closely with the CEO, dev teams, and end-users to understand the requirements and gather feedback, to ensure clear communication and alignment throughout the product development lifecycle. This involves defining release milestones, setting priorities, and communicating the release plan as well.
    Managed the product backlog to keep development on track. Responsible for creating and prioritizing the backlog, ensuring it contains well-defined user stories, features, and enhancements.
    Conducted user research and gathered insights to translate requirements into actionable product features. By delivering a superior user-centric experience (UX) via design thinking, I strive to meet or exceed user expectations and drive customer satisfaction.
    Facilitated the agile scrum development process by directly managing the mobile app dev team.
    Possess a strong understanding of GDPR and ensure that the product is designed, developed, and deployed in compliance with privacy requirements. Collaboration with legal and compliance teams is necessary to conduct privacy impact assessments and implement data protection measures.
    Defined key performance indicators (KPIs) for the product and monitored its performance.
    Conducted comprehensive market research, monitoring emerging trends, and analyzing competitor products in the product discovery phase.

    Tools used - Figma, FigJam, Wireframe Sketcher, Google JamBoard, Survey Monkey, JIRA, Confluence, MS Office, O365

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