Performance Marketing Manager at ToolTime GmbH

Responsible for performance driven marketing in Germany, Austria & the UK through digital channels such as SEA, Google Ads, Meta Ads, and native advertising. Managed reporting and presentation of performance marketing results, identified improvement areas, and optimized campaigns using data analytics insights. Successfully scaled lead flow via SEA campaign management and CRO AB testing that significantly lowered CPA. Collaborated cross-functionally with agencies, sales teams, and martech stakeholders to strategize and implement marketing initiatives aligned with business goals.

Freelance Performance Marketing Manager at Join MyTrip

Developed and implemented marketing strategies and campaigns, responsible for performance across digital channels including SEM, SEO, and paid social.

Account Manager at Vouchagram India Pvt. Ltd

Managed performance marketing and offline marketing strategies for loyalty program micro websites of major banks such as HDFC, SBI, and IndusInd. Optimized campaigns to drive engagement and conversions.

Account Manager at IbroAd7 Communication Pvt. Ltd.

Managed 360-degree advertising campaigns including performance marketing, outdoor, newspaper, and radio ads to ensure cohesive, effective multi-channel strategies for clients.

Digital Practitioner at Concentrix

Created performance marketing and website audit reports for Google’s clients. Analyzed campaign metrics, identified website and landing page issues, and provided detailed recommendations to optimize conversion rates.

Performance Marketing Manager at ToolTime GmbH

Led performance-driven marketing across Germany, Austria & the UK via digital channels including SEA, Google Ads, Meta Ads, and native advertising, scaling campaigns efficiently while growing the marketing budget from €50K to €300K over three years; Optimized customer acquisition, reducing CPA by 65% within 12 months through strategic CRO, A/B testing, and campaign optimization; Drove lead growth by 42% while improving campaign efficiency, contributing to a LTV:CAC ratio of 3:1; Collaborated cross-functionally with Sales and agencies to align campaigns with pipeline goals, building marketing tech infrastructure from scratch, including attribution models, UTM architecture, server-to-server conversion tracking for Meta and Google, and implementing value-based bidding to maximize campaign performance; Led agile market testing in the Netherlands, Spain, France, Italy, and the UK, and collaborated with management to select the UK for full launch; set up the UK website, optimized SEO, bu

Freelance Performance Marketing Manager at Join MyTrip

Development and implementation of marketing strategies and campaigns – Responsible for performance across digital channels (SEM, SEO, Paid Social)

Account Manager at Vouchagram India Pvt. Ltd

Led cross-departmental project management to develop and launch micro-websites, coordinating with design, dev, and marketing teams for timely delivery and seamless execution. Optimized performance marketing campaigns and user experience across loyalty program platforms, improving engagement, driving higher conversions, and maximizing campaign ROI (SEM, SEO, Paid Social)

Account Manager at IBroad 7 Communications Pvt. Ltd.

Managed 360-degree advertising campaigns, including performance marketing, outdoor, newspaper, and radio ads, to ensure a cohesive and effective multi-channel strategy for clients.

Digital Practitioner at Concentrix Gurgaon, India

Created performance marketing and website audit reports for Google's clients, analyzing campaign metrics, identifying website and landing page issues, and providing detailed recommendations to optimize conversion rates.

Performance Marketing Manager at ToolTime GmbH

Led performance-driven marketing across Germany, Austria & the UK via digital channels including SEA, Google Ads, Meta Ads, and native advertising, scaling campaigns while growing the budget from €50K to €300K over three years. Optimized customer acquisition, reducing CPA by 65% within 12 months through CRO, A/B testing, and campaign optimization. Drove lead growth by 42% and contributed to a 3:1 LTV:CAC ratio. Collaborated cross-functionally with Sales and agencies to align campaigns with pipeline goals; built marketing tech infrastructure from scratch including attribution models, UTM architecture, server-to-server conversion tracking for Meta and Google, and value-based bidding to maximize performance. Led agile market testing in NL, ES, FR, IT, and the UK; selected the UK for full launch; set up the UK website, optimized SEO, built landing pages, and configured paid campaigns to drive market entry. Partnered with Data Analytics and Revenue Operations to design and implement a s

Account Manager at Vouchagram India Pvt. Ltd

Led cross-departmental project management to develop and launch micro-websites, coordinating with design, dev, and marketing teams for timely delivery and seamless execution. Optimized performance marketing campaigns and user experience across loyalty program platforms, improving engagement, driving higher conversions, and maximizing ROI (SEM, SEO, Paid Social).

Account Manager at IBroad 7 Communications Pvt. Ltd

Managed 360-degree advertising campaigns, including performance marketing, outdoor, newspaper, and radio ads, to ensure a cohesive and effective multi-channel strategy for clients.