Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

SEO professional with 5+ years of experience leading technical SEO, content strategy, and end-to-end campaign management across agency and in-house environments, including hands-on on-site experience with an Australian company. Known for improving organic traffic, search visibility, and SEO scorecards for e-commerce and healthcare brands while collaborating closely with content and development teams. I’m client-focused and structured—translating business goals into measurable SEO roadmaps, mentoring junior specialists, and delivering regular reporting and account plans. Based in Australia with full working rights, I combine strong technical SEO skills with practical knowledge of the local market to drive sustainable growth.…SEO professional with 5+ years of experience leading technical SEO, content strategy, and end-to-end campaign management across agency and in-house environments, including hands-on on-site experience with an Australian company. Known for improving organic traffic, search visibility, and SEO scorecards for e-commerce and healthcare brands while collaborating closely with content and development teams. I’m client-focused and structured—translating business goals into measurable SEO roadmaps, mentoring junior specialists, and delivering regular reporting and account plans. Based in Australia with full working rights, I combine strong technical SEO skills with practical knowledge of the local market to drive sustainable growth.

Shweta Pathak

SEO Expert, Digital Marketer, Growth Marketer, +7





SEO professional with 5+ years of experience leading technical SEO, content strategy, and end-to-end campaign management across agency and in-house environments, including hands-on on-site experience with an Australian company. Known for improving organic traffic, search visibility, and SEO scorecards for e-commerce and healthcare brands while collaborating closely with content and development teams. I’m client-focused and structured—translating business goals into measurable SEO roadmaps, mentoring junior specialists, and delivering regular reporting and account plans. Based in Australia with full working rights, I combine strong technical SEO skills with practical knowledge of the local market to drive sustainable growth.…SEO professional with 5+ years of experience leading technical SEO, content strategy, and end-to-end campaign management across agency and in-house environments, including hands-on on-site experience with an Australian company. Known for improving organic traffic, search visibility, and SEO scorecards for e-commerce and healthcare brands while collaborating closely with content and development teams. I’m client-focused and structured—translating business goals into measurable SEO roadmaps, mentoring junior specialists, and delivering regular reporting and account plans. Based in Australia with full working rights, I combine strong technical SEO skills with practical knowledge of the local market to drive sustainable growth.

Available to hire

SEO professional with 5+ years of experience leading technical SEO, content strategy, and end-to-end campaign management across agency and in-house environments, including hands-on on-site experience with an Australian company. Known for improving organic traffic, search visibility, and SEO scorecards for e-commerce and healthcare brands while collaborating closely with content and development teams.

I’m client-focused and structured—translating business goals into measurable SEO roadmaps, mentoring junior specialists, and delivering regular reporting and account plans. Based in Australia with full working rights, I combine strong technical SEO skills with practical knowledge of the local market to drive sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Pharmacy Assistant at Chemist Warehouse

May 1, 2025 - Present

SEO Specialist (Part-time) at Dynamics Smart System

June 1, 2024 - May 31, 2025

Served as the main client contact, translating business goals into SEO strategy and communicating results. Developed and executed SEO strategies including keyword research, on-page optimisation, content, and link building. Led and mentored a team of SEO specialists, coordinating with content and development teams to align strategy. Built account plans to drive client growth and identify upsell/cross-sell opportunities. Ran technical SEO audits, monitored performance metrics, and delivered regular client and stakeholder reporting.

SEO Account Manager at Dynamics Smart Systems Pvt Ltd

January 1, 2024 - January 1, 2025

Led end-to-end SEO strategy and execution for multiple high-priority client projects, delivering full SEO lifecycle including technical audits, keyword strategy, content planning, and optimisation workflows. Managed Agile delivery, improved organic visibility, engagement, and lead generation, and oversaw Reputation Management (ORM) and Brand Management strategies to suppress negative results and strengthen positive brand visibility across search engines.

SEO Specialist at Mike Sierra Healthcare Pvt Ltd

March 1, 2022 - May 31, 2023

Delivered a 50% increase in organic traffic through technical SEO, UX improvements, and content optimisation. Owned end-to-end SEO strategy (on-page and off-page) across two e-commerce ventures while working closely with development and design teams. Directed paid marketing strategy and provided weekly/monthly sales reporting and annual sales planning. Trained junior team members and set up Search Console, Analytics, and Google Business Profile tracking.

Senior SEO Specialist at Mike Sierra Healthcare Pvt Ltd

January 1, 2022 - January 1, 2023

Led SEO for healthcare and e-commerce websites, achieving strong traffic and conversion growth; delivered 50% increase in organic traffic through technical SEO, UX improvements, and content optimisation. Designed roadmaps for blogs, service pages, and local SEO campaigns. Conducted detailed audits (site speed, crawlability, indexing, schema) and managed client communications with monthly KPI-based reporting.

SEO Specialist at Elzner Technologies Pvt Ltd

April 1, 2020 - March 31, 2022

Formulated and executed on-page/off-page SEO strategy to grow qualified organic traffic and rankings. Advised on website architecture, content, and link strategy to improve keyword rankings. Led authority-building initiatives such as expert roundups and interviews with industry figures. Trained junior team members and delivered monthly reporting and client communication.

Senior SEO Specialist at Elsner Technologies

January 1, 2020 - January 1, 2022

Managed SEO for e-commerce and service-based clients; conducted technical audits, on-page optimisation, and competitor analysis; led expert roundups and authority-building initiatives; supported ORM and brand-building campaigns across multiple clients.

Junior SEO Specialist at Intels – Intelligent Solutions

February 1, 2019 - June 30, 2020

Managed technical SEO audits, keyword research, and on/off-page optimisation across 12 client projects. Delivered monthly ROI, conversion, and link-building reports; ran biweekly audits and resolved Search Console errors. Set up analytics and Search Console tracking for new client websites. Improved an SEO scorecard from 49% to 79.17% and was recognised as Employee of the Month for rapid growth.

Junior SEO Specialist at Intesols (Australian Agency)

January 1, 2019 - January 1, 2020

Managed 12 SEO projects independently (on-page, off-page, reporting); communicated with clients via email and performance reports; conducted audits, CMS updates, and optimisation tasks; improved SEO scorecards and received 'Employee of the Year' recognition.