Hi, I’m Shweta Pathak, a results-driven Senior SEO Specialist with 5+ years of experience across agency and in-house environments. I’m passionate about building data-driven SEO strategies, optimizing technical foundations, and delivering scalable content that drives growth. I’ve led end-to-end SEO programs, from audits and keyword research to CRO and UX improvements, while collaborating with cross-functional teams in fast-paced Agile environments. Hi again! I also focus on Reputation Management and Brand Protection, helping brands manage negative content and shape positive sentiment in search results. Based in Sydney, I’ve worked with healthcare, e-commerce, and service-based clients, and I’m always eager to turn data into actionable insights that boost visibility and conversions.…Hi, I’m Shweta Pathak, a results-driven Senior SEO Specialist with 5+ years of experience across agency and in-house environments. I’m passionate about building data-driven SEO strategies, optimizing technical foundations, and delivering scalable content that drives growth. I’ve led end-to-end SEO programs, from audits and keyword research to CRO and UX improvements, while collaborating with cross-functional teams in fast-paced Agile environments. Hi again! I also focus on Reputation Management and Brand Protection, helping brands manage negative content and shape positive sentiment in search results. Based in Sydney, I’ve worked with healthcare, e-commerce, and service-based clients, and I’m always eager to turn data into actionable insights that boost visibility and conversions.WWWW…