Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Shwetha Karanam, a PPC Expert and Digital Marketing Consultant based in Utrecht, Netherlands. I partner with clients in healthcare, telecom, and recruitment to design and implement data-driven digital strategies, optimizing Google Ads, Microsoft Ads, and affiliate campaigns to drive measurable growth. I also build publisher relationships to boost telecom sales and support business development with growth-focused initiatives. In previous roles I led PPC teams, managed multi-million-dollar monthly budgets, and delivered performance improvements through strategic restructuring and data-driven decision making. I enjoy translating complex data into clear insights and collaborating across international teams to stay ahead of PPC trends.…Hi, I’m Shwetha Karanam, a PPC Expert and Digital Marketing Consultant based in Utrecht, Netherlands. I partner with clients in healthcare, telecom, and recruitment to design and implement data-driven digital strategies, optimizing Google Ads, Microsoft Ads, and affiliate campaigns to drive measurable growth. I also build publisher relationships to boost telecom sales and support business development with growth-focused initiatives. In previous roles I led PPC teams, managed multi-million-dollar monthly budgets, and delivered performance improvements through strategic restructuring and data-driven decision making. I enjoy translating complex data into clear insights and collaborating across international teams to stay ahead of PPC trends.

Shwetha Karanam

Marketer, Digital Marketer, Marketing Strategist, +2





Hi, I’m Shwetha Karanam, a PPC Expert and Digital Marketing Consultant based in Utrecht, Netherlands. I partner with clients in healthcare, telecom, and recruitment to design and implement data-driven digital strategies, optimizing Google Ads, Microsoft Ads, and affiliate campaigns to drive measurable growth. I also build publisher relationships to boost telecom sales and support business development with growth-focused initiatives. In previous roles I led PPC teams, managed multi-million-dollar monthly budgets, and delivered performance improvements through strategic restructuring and data-driven decision making. I enjoy translating complex data into clear insights and collaborating across international teams to stay ahead of PPC trends.…Hi, I’m Shwetha Karanam, a PPC Expert and Digital Marketing Consultant based in Utrecht, Netherlands. I partner with clients in healthcare, telecom, and recruitment to design and implement data-driven digital strategies, optimizing Google Ads, Microsoft Ads, and affiliate campaigns to drive measurable growth. I also build publisher relationships to boost telecom sales and support business development with growth-focused initiatives. In previous roles I led PPC teams, managed multi-million-dollar monthly budgets, and delivered performance improvements through strategic restructuring and data-driven decision making. I enjoy translating complex data into clear insights and collaborating across international teams to stay ahead of PPC trends.

Available to hire

Hi, I’m Shwetha Karanam, a PPC Expert and Digital Marketing Consultant based in Utrecht, Netherlands. I partner with clients in healthcare, telecom, and recruitment to design and implement data-driven digital strategies, optimizing Google Ads, Microsoft Ads, and affiliate campaigns to drive measurable growth. I also build publisher relationships to boost telecom sales and support business development with growth-focused initiatives.

In previous roles I led PPC teams, managed multi-million-dollar monthly budgets, and delivered performance improvements through strategic restructuring and data-driven decision making. I enjoy translating complex data into clear insights and collaborating across international teams to stay ahead of PPC trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Consultant at Bloosem

July 1, 2015 - November 16, 2025

Partnered with clients in healthcare, telecom, and recruitment to deliver strategic digital marketing solutions. Managed and optimized Google Ads, Microsoft Ads, and affiliate campaigns to drive measurable business growth. Acted as the primary client advisor, translating needs into actionable strategies and providing clear insights. Expanded into affiliate marketing by building publisher relationships to boost sales in the telecom sector. Supported business development by identifying growth opportunities and implementing sales-focused initiatives.

PPC Expert/Team Lead at Exactius LLC

June 1, 2025 - June 1, 2025

Managed a team of campaign managers and coached to optimize and scale PPC campaigns with monthly budgets of $10M+, consistently meeting KPIs. Collaborated with international teams to implement best practices and share insights. Conducted keyword analysis, bidding strategies, and A/B testing to enhance campaign performance. Generated and analyzed weekly/monthly performance reports to drive data-driven decisions. Trained and coached team members to foster a high-performing environment. Reduced cost per acquisition through strategic campaign restructuring. Led a team of 7 PPC specialists and handled multiple projects annually. Boosted customer engagement through innovative ad copy techniques leveraging user data analytics. Increased ROI by implementing tailored PPC solutions for client portfolios.

Quality Analyst/PPC Subject Matter Expert at Regalix India Pvt Ltd

April 1, 2019 - April 1, 2019

Promoted to SME, monitored agent performance, and implemented coaching strategies to enhance customer experience. Led a pilot team generating $24M in quarterly revenue through strategic management of high-spending Google accounts. Developed and delivered training programs to elevate team performance and reduce attrition. Collaborated with management to align customer engagement strategies with business goals. Acted as a liaison between clients and the team, ensuring effective communication and service delivery. Guided Google customers in strategic decisions, aligning service offerings with business objectives. Achieved high customer satisfaction through targeted upselling and campaign optimization. Mentored new hires on quality frameworks, contributing to team success. Managed approximately 8,000 client accounts across UK, India, and AUNZ markets.

Customer Service Executive at HSBC Electronic Data Processing

June 1, 2011 - June 1, 2011

Assisted customers in financial decision-making, enhancing satisfaction and loyalty. Strengthened service protocols to meet business requirements effectively. Motivated team members to maintain high performance and excellent rapport. Facilitated training for new hires on banking policies and procedures. Contributed to several initiatives that improved overall service delivery.