Available to hire
Hi, I’m Shwetha Karanam, a digital marketing consultant specializing in PPC and data-driven growth strategies. I partner with healthcare, telecom, and recruitment clients to design and optimize multi-channel campaigns (Google Ads, Microsoft Ads, affiliate marketing) that drive measurable business impact. I enjoy translating complex needs into actionable plans and sharing clear insights to help teams grow.
Beyond campaigns, I mentor teams, develop scalable processes, and explore opportunities like affiliate partnerships to boost ROI. I’m based in the Netherlands, and I’m always excited to connect with teams who value growth, collaboration, and hands-on experimentation.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Work Experience
PPC Expert/Team Lead at Exactius LLC
June 1, 2025 - June 1, 2025Managed a team of campaign managers and coached to optimize and scale PPC campaigns with monthly budgets of $10M+, consistently meeting KPIs. Collaborated with international teams to implement best practices and share insights. Conducted keyword analysis, bidding strategies, and A/B testing to enhance campaign performance. Generated and analyzed weekly/monthly performance reports to drive data-driven decisions. Trained and coached team members to foster a high-performing environment. Reduced cost per acquisition through strategic campaign restructuring. Led a team of 7 PPC specialists and handled multiple projects annually. Boosted customer engagement through innovative ad copy techniques leveraging user data analytics. Increased ROI by implementing tailored PPC solutions for client portfolios.
PPC Expert/Team Lead at Exactius LLC
April 1, 2021 - June 1, 2025Led a team of 7 PPC specialists handling multiple projects with monthly budgets over $10M; collaborated with international teams to implement best practices; conducted keyword analysis, bidding strategies, and A/B testing; produced and analyzed weekly/monthly performance reports to drive data-driven decisions; trained and coached team members; stayed updated on PPC trends to seize opportunities; effectively managed multiple client accounts and reduced CPA through campaign restructuring.
Quality Analyst/PPC Subject Matter Expert at Regalix India Pvt Ltd
April 1, 2019 - April 1, 2019Promoted to SME, monitored agent performance, and implemented coaching strategies to enhance customer experience. Led a pilot team generating $24M in quarterly revenue through strategic management of high-spending Google accounts. Developed and delivered training programs to elevate team performance and reduce attrition. Collaborated with management to align customer engagement strategies with business goals. Acted as a liaison between clients and the team, ensuring effective communication and service delivery. Guided Google customers in strategic decisions, aligning service offerings with business objectives. Achieved high customer satisfaction through targeted upselling and campaign optimization. Mentored new hires on quality frameworks, contributing to team success. Managed approximately 8,000 client accounts across UK, India, and AUNZ markets.
Digital Marketing Consultant at Bloosem
July 1, 2015 - November 16, 2025Partnered with clients in healthcare, telecom, and recruitment to deliver strategic digital marketing solutions. Managed and optimized Google Ads, Microsoft Ads, and affiliate campaigns to drive measurable business growth. Acted as the primary client advisor, translating needs into actionable strategies and providing clear insights. Expanded into affiliate marketing by building publisher relationships to boost sales in the telecom sector. Supported business development by identifying growth opportunities and implementing sales-focused initiatives.
Quality Analyst/PPC Subject Matter Expert at Regalix India Pvt Ltd
May 1, 2014 - April 30, 2019Promoted to SME; monitored agent performance and implemented coaching strategies to enhance customer experience; led a pilot team generating $24M quarterly revenue through strategic management of high-spend Google accounts; developed and delivered training programs to elevate performance and reduce attrition; acted as a liaison between clients and the team to ensure effective service delivery; guided Google customers in strategic decisions and achieved high satisfaction through targeted upselling and optimization; managed approximately 8,000 client accounts across UK, India, and AUNZ.
Customer Service Executive at HSBC Electronic Data Processing
June 1, 2011 - June 1, 2011Assisted customers in financial decision-making, enhancing satisfaction and loyalty. Strengthened service protocols to meet business requirements effectively. Motivated team members to maintain high performance and excellent rapport. Facilitated training for new hires on banking policies and procedures. Contributed to several initiatives that improved overall service delivery.
Customer Service Executive at HSBC Electronic Data Processing
May 1, 2006 - June 30, 2011Assisted customers in financial decision-making, enhancing satisfaction and loyalty; strengthened service protocols to meet business requirements; motivated team members to maintain high performance and excellent rapport; facilitated training for new hires on banking policies and procedures; contributed to initiatives that improved overall service delivery.
Education
MBA (HRMS) at Symbiosis University, Pune
January 11, 2030 - November 16, 2025Bachelor of Science at Osmania University, Hyderabad
January 11, 2030 - November 16, 2025MBA(HRMS) at Symbiosis University, Pune
January 11, 2030 - June 9, 2026Bachelor of Science at Osmania University, Hyderabad
January 11, 2030 - June 9, 2026Qualifications
Industry Experience
Healthcare, Telecommunications, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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