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Hi, I’m a freelance digital marketer and content specialist with a focus on SEO, content creation, and social media coordination for FIFO-based businesses in Australia. I help with keyword research, on-page optimization, and building engaging content across travel, health, and lifestyle niches, while supporting lead generation and customer service efforts. I collaborate with cross-functional teams using tools like SEMrush, ChatGPT, Canva, Google Workspace, and Salesforce to drive visibility, engagement, and business growth. I thrive in fast-paced environments and love turning data into actionable improvements for better results.…Hi, I’m a freelance digital marketer and content specialist with a focus on SEO, content creation, and social media coordination for FIFO-based businesses in Australia. I help with keyword research, on-page optimization, and building engaging content across travel, health, and lifestyle niches, while supporting lead generation and customer service efforts. I collaborate with cross-functional teams using tools like SEMrush, ChatGPT, Canva, Google Workspace, and Salesforce to drive visibility, engagement, and business growth. I thrive in fast-paced environments and love turning data into actionable improvements for better results.

Shyra Parohinog

Social Media Manager, SEO Expert, Content Creator

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Hi, I’m a freelance digital marketer and content specialist with a focus on SEO, content creation, and social media coordination for FIFO-based businesses in Australia. I help with keyword research, on-page optimization, and building engaging content across travel, health, and lifestyle niches, while supporting lead generation and customer service efforts. I collaborate with cross-functional teams using tools like SEMrush, ChatGPT, Canva, Google Workspace, and Salesforce to drive visibility, engagement, and business growth. I thrive in fast-paced environments and love turning data into actionable improvements for better results.…Hi, I’m a freelance digital marketer and content specialist with a focus on SEO, content creation, and social media coordination for FIFO-based businesses in Australia. I help with keyword research, on-page optimization, and building engaging content across travel, health, and lifestyle niches, while supporting lead generation and customer service efforts. I collaborate with cross-functional teams using tools like SEMrush, ChatGPT, Canva, Google Workspace, and Salesforce to drive visibility, engagement, and business growth. I thrive in fast-paced environments and love turning data into actionable improvements for better results.

Available to hire

Hi, I’m a freelance digital marketer and content specialist with a focus on SEO, content creation, and social media coordination for FIFO-based businesses in Australia. I help with keyword research, on-page optimization, and building engaging content across travel, health, and lifestyle niches, while supporting lead generation and customer service efforts.

I collaborate with cross-functional teams using tools like SEMrush, ChatGPT, Canva, Google Workspace, and Salesforce to drive visibility, engagement, and business growth. I thrive in fast-paced environments and love turning data into actionable improvements for better results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Social Media Coordinator & Community Manager at FIFO Australia

January 1, 2025 - Present

Managed multi-platform social media presence (Facebook, Instagram, LinkedIn, TikTok) for FIFO Australia; Moderated groups, enforced guidelines, and maintained brand standards. Created optimized captions and hashtags, scheduled and published content, and engaged with followers in real-time. Tracked engagement metrics and feedback to support content optimization and improve response workflows.

Portfolio Customer Support & Property Management – Backend Office at Backend Office

January 1, 2022 - January 1, 2024

Delivered voice, chat, and email support for ecommerce and property management clients; managed leasing inquiries, maintenance requests, and tenant communications via email and callbacks. Handled back-office tasks including documentation, record management, and follow-ups; prioritized urgent requests and maintained inbox cleanliness within shift deadlines; upheld high customer satisfaction through clear, timely, and professional communication.

Lead Generation Specialist / Virtual Assistant at Self-Employed

January 1, 2024 - January 1, 2025

Conducted lead research and data collection to identify potential clients aligned with business target audience; managed lead lists and updated CRM or tracking spreadsheets; supported outreach via email and inbox monitoring; assisted in qualifying leads to improve conversion opportunities.

SEO Content Writer at Clients: ShineRanger, Novel Ventures, Jude Tourism

January 1, 2025 - Present

Wrote and optimized SEO blogs across travel, health, wellness, and lifestyle niches; conducted keyword research, competitor analysis, and keyword gap analysis; optimized titles, meta descriptions, headers, internal links, and alt text; collaborated with digital marketing teams to align content with SEO strategies.