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I'm Sidonie Lin, a results-driven Digital Marketing Specialist with 6+ years of experience in B2B industries (Energy, Chemicals, Agriculture). I develop and execute omnichannel digital strategies, manage multi-platform operations (website, social media), and use data analytics (Power BI, Adobe Analytics) to optimize performance and drive audience growth. I’m a creative storyteller who loves building brand presence and fostering community engagement through compelling content and collaborative cross-functional teamwork.…I'm Sidonie Lin, a results-driven Digital Marketing Specialist with 6+ years of experience in B2B industries (Energy, Chemicals, Agriculture). I develop and execute omnichannel digital strategies, manage multi-platform operations (website, social media), and use data analytics (Power BI, Adobe Analytics) to optimize performance and drive audience growth. I’m a creative storyteller who loves building brand presence and fostering community engagement through compelling content and collaborative cross-functional teamwork.

Sidonie Lin

Digital Marketer, Social Media Manager, Content Strategist, +2

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I'm Sidonie Lin, a results-driven Digital Marketing Specialist with 6+ years of experience in B2B industries (Energy, Chemicals, Agriculture). I develop and execute omnichannel digital strategies, manage multi-platform operations (website, social media), and use data analytics (Power BI, Adobe Analytics) to optimize performance and drive audience growth. I’m a creative storyteller who loves building brand presence and fostering community engagement through compelling content and collaborative cross-functional teamwork.…I'm Sidonie Lin, a results-driven Digital Marketing Specialist with 6+ years of experience in B2B industries (Energy, Chemicals, Agriculture). I develop and execute omnichannel digital strategies, manage multi-platform operations (website, social media), and use data analytics (Power BI, Adobe Analytics) to optimize performance and drive audience growth. I’m a creative storyteller who loves building brand presence and fostering community engagement through compelling content and collaborative cross-functional teamwork.

Available to hire

I’m Sidonie Lin, a results-driven Digital Marketing Specialist with 6+ years of experience in B2B industries (Energy, Chemicals, Agriculture). I develop and execute omnichannel digital strategies, manage multi-platform operations (website, social media), and use data analytics (Power BI, Adobe Analytics) to optimize performance and drive audience growth. I’m a creative storyteller who loves building brand presence and fostering community engagement through compelling content and collaborative cross-functional teamwork.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Fluent

Work Experience

Digital Communication Specialist at Siemens Energy

August 1, 2023 - Present

Develop and execute the digital content strategy for China. Directed the corporate website through two major global upgrades; created localized content for the Greater China region, achieving the #1 ranking in global overview performance evaluation (2025). Established content standards, KPIs tracking, and implemented targeted SEO/GEO optimizations based on keyword analysis to enhance search visibility and user engagement. Audience Growth & Omnichannel Operations: Independently manage the social media matrix (WeChat OA, We Channels, Red note). Grew WeChat followers by 85% and employee registrations by 1,200+ via structured content pillars. Built the Red note account from 0 to 8,000+ followers; launched a dedicated Heritage column leveraging the brand’s historical legacy in China, which sparked user resonance and enhanced brand image, with single -post organic views exceeding 20,000. Content Marketing & Campaigns: Plan and create high-quality, integrated content across channels. Launch

APAC Marketing Communications Specialist at Dow Inc.

July 1, 2022 - July 1, 2023

Regional Strategy & Campaign management: Developed and executed APAC marketing strategies aligned with global objectives. Managed end-to-end execution of 10+ B2B industry events, conferences, and product launch campaigns (both virtual and in-person), coordinating media, KOLs, and vendors. Integrated Content Creation: Drove content creation across all channels, including press releases, interviews, and social media posts (WeChat, LinkedIn, Twitter). Collaborated with PR agencies and cross-functional teams to ensure cohesive messaging for the region. Budget & Performance Optimization: Optimized marketing spending, identifying efficiencies that reduced superfluous budget by 40%. Conducted post-campaign analysis and reported on KPIs to stakeholders.

Marcom Specialist at Corteva Agriscience

July 1, 2020 - July 1, 2022

Omnichannel Campaign Management: Strategized and executed integrated online/offline promotion plans with commercial teams. Led a team of 3 in audience activation, achieving a 94% target interaction rate and growing social media followers from 90K to 110K. Digital Analytics & Website Management: Owned content strategy for the China website. Utilized Power BI for data mining and performance tracking, maintaining the best Average Time and lowest Bounce Rate records among 17 APAC countries. Media & Vendor Management: Formulated annual media plans, performed competitive analysis, and streamlined processes, reducing media costs by 16%. Managed end-to-end exhibition execution and agency partnerships.