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My extensive experience within the design industry has earnt me a strong skill set that has allowed me to build my career. I am an all round designer with the drive to inspire through my creativity simply because I love what I do. My creativity is not limited to a specific category, gender or age group, I am proficient across them all. This includes Mens, Womens, Unisex, Kids, Babies, Clothing, Underwear, Sleepwear, Socks, hats, Sportswear and so much more.…My extensive experience within the design industry has earnt me a strong skill set that has allowed me to build my career. I am an all round designer with the drive to inspire through my creativity simply because I love what I do. My creativity is not limited to a specific category, gender or age group, I am proficient across them all. This includes Mens, Womens, Unisex, Kids, Babies, Clothing, Underwear, Sleepwear, Socks, hats, Sportswear and so much more.

Sifa Xidias

Designer, Textile Designer, Graphic Designer, +2

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My extensive experience within the design industry has earnt me a strong skill set that has allowed me to build my career. I am an all round designer with the drive to inspire through my creativity simply because I love what I do. My creativity is not limited to a specific category, gender or age group, I am proficient across them all. This includes Mens, Womens, Unisex, Kids, Babies, Clothing, Underwear, Sleepwear, Socks, hats, Sportswear and so much more.…My extensive experience within the design industry has earnt me a strong skill set that has allowed me to build my career. I am an all round designer with the drive to inspire through my creativity simply because I love what I do. My creativity is not limited to a specific category, gender or age group, I am proficient across them all. This includes Mens, Womens, Unisex, Kids, Babies, Clothing, Underwear, Sleepwear, Socks, hats, Sportswear and so much more.

Available to hire

My extensive experience within the design industry has earnt me a strong skill set that has allowed me to build my career.

I am an all round designer with the drive to inspire through my creativity simply because I love what I do.

My creativity is not limited to a specific category, gender or age group, I am proficient across them all. This includes Mens, Womens, Unisex, Kids, Babies, Clothing, Underwear, Sleepwear, Socks, hats, Sportswear and so much more.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelancer / Multi Skilled Designer / Design Consultant at Self Employed

September 7, 2026 - Present

Senior Designer at Front Runner

January 1, 2021 - January 1, 2026

Designed street sports and activewear ranges across unisex, menswear, womenswear and childrenswear. Collaborated with EBT and Laing Strong, worked closely with founders, teams and suppliers, supported range drops, conducted garment fittings and developed trends, ranges, presentations, garment illustrations, labels, tags, packaging, prints, embroidery and appliqués through production.

Senior Designer at Designworks

January 1, 2019 - January 1, 2021

Designed apparel for David Jones 0000 -2 / 3-4 / 8-16 Boys,Girls and private-label womenswear and swimwear textile-print ranges. Conducted trend research and product development across generic and licensed products, created detailed garment illustrations, prepared final artwork for offshore manufacturers and managed strike-off approvals and garment fittings with technicians and sales teams.

Design Freelancer / Self-Employed at Independent

January 1, 2016 - January 1, 2019

Worked with a broad range of clients on brand identity, marketing materials and social media imagery. Delivered trend research, product development, fashion ranges, presentations, textile print designs, garment illustrations and designs for children’s and adult categories.

Head of Design at Pacific Brands

January 1, 2010 - January 1, 2015

Led design for RIO family and licensed underwear and sock ranges, reporting to the General Manager and supplying mass retailers across Australia and New Zealand. Managed designers across Australia, China and Hong Kong, worked with sales and retail buyers, developed ranges and presentations, conducted product research and development, managed costing and approved samples and production.

Menswear Designer at Kmart

January 1, 2009 - January 1, 2010

Worked with buying teams on market research and menswear product development. Created packaging, sew-in labels and swing tags, designed T-shirt prints across sport, surf and urban wear, developed product ranges and colour palettes, prepared products, prints and trims for production, and ranged products with the Hong Kong menswear team.

Graphic and Textile Designer at Pacific Brands - TMI

January 1, 2005 - January 1, 2009

Designed licensed underwear, sleepwear, sock and apparel ranges. Conducted trend research and product development, created print and yardage designs, prepared garment specifications for offshore manufacturers, developed garment labelling, swing tags and packaging, and produced storyboard designs for buyer presentations.

Graphic and Textile Designer at Gazel - Davenport Industries

January 1, 2002 - January 1, 2005

Worked across multiple underwear and apparel brands, researching fashion trends and seasonal colour themes. Developed product, print and yardage designs, detailed garment specifications, created presentation boards and range books, and prepared visual merchandising layouts and promotional posters.