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Social media strategist and content creator with 8+ years of experience across FMCG, design, and property sectors. Skilled in organic growth strategy, brand storytelling, and end-to-end content production—planning, shooting, editing, community building, and reporting. Parallel career as a professional vocalist, writer, and producer, bringing a strong creative instinct to brand voice and direction. Proven track record transforming underperforming channels into engaged communities that generate real leads.…Social media strategist and content creator with 8+ years of experience across FMCG, design, and property sectors. Skilled in organic growth strategy, brand storytelling, and end-to-end content production—planning, shooting, editing, community building, and reporting. Parallel career as a professional vocalist, writer, and producer, bringing a strong creative instinct to brand voice and direction. Proven track record transforming underperforming channels into engaged communities that generate real leads.

Sigrid Zeiner

Pro

Social Media Manager, Content Producer, Content Creator, +2

5.0 (1 review)

Social media strategist and content creator with 8+ years of experience across FMCG, design, and property sectors. Skilled in organic growth strategy, brand storytelling, and end-to-end content production—planning, shooting, editing, community building, and reporting. Parallel career as a professional vocalist, writer, and producer, bringing a strong creative instinct to brand voice and direction. Proven track record transforming underperforming channels into engaged communities that generate real leads.…Social media strategist and content creator with 8+ years of experience across FMCG, design, and property sectors. Skilled in organic growth strategy, brand storytelling, and end-to-end content production—planning, shooting, editing, community building, and reporting. Parallel career as a professional vocalist, writer, and producer, bringing a strong creative instinct to brand voice and direction. Proven track record transforming underperforming channels into engaged communities that generate real leads.

Available to hire

Social media strategist and content creator with 8+ years of experience across FMCG, design, and property sectors. Skilled in organic growth strategy, brand storytelling, and end-to-end content production—planning, shooting, editing, community building, and reporting.

Parallel career as a professional vocalist, writer, and producer, bringing a strong creative instinct to brand voice and direction. Proven track record transforming underperforming channels into engaged communities that generate real leads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Social Media & Content Manager at Plenish (London Essence, Aqua Libra, London, UK)

January 1, 2025 - Present

Managed day-to-day social media scheduling, posting, and community engagement across three concurrent FMCG drinks brands. I ideate, create, and brief content including original photography and video for ongoing campaigns. Delivered monthly performance reporting and trend forecasting to inform content strategy.

Branch, Marketing & Social Media Coordinator at Kinleigh Folkard & Hayward

January 1, 2022 - January 1, 2022

Increased branch Instagram engagement by 5,000%, becoming the model other branches were trained to follow. Built a strong local community of residents, influencers, and businesses through original content, generating direct sales and lettings leads. Supported physical branch marketing (canvassing and window displays) alongside online listings on Rightmove. Managed end-to-end offers for sales and lettings properties, including due diligence and system updates.

Social Media & Marketing Manager at Neil Norton Design / 1972.com

January 1, 2022 - January 1, 2025

Owned social media across Neil Norton Design and 1972.com covering Instagram, Facebook, LinkedIn, and Pinterest. Drove organic growth and lead generation through content strategy, scheduling, and community engagement. Produced and edited reels with DSLR and iPhone photography and video, wrote LinkedIn articles and Mailchimp newsletters, and built the company website in Wix including all project copy. Managed the Google Business Profile.

Private Singing Teacher (Freelance) at Freelance, West London

January 1, 2018 - January 1, 2020

Taught private singing lessons to children and adults.

Continuity Voiceover (Scripted and Edited) at TLC Norway / SBS Discovery AS

January 1, 2018 - January 1, 2019

Wrote scripts and self-directed, recorded, and edited prime-time continuity voiceovers.

Function & Session Singer (Freelance) at Freelance (UK / International)

January 1, 2017 - January 1, 2022

Performed at weddings and corporate events (including the Financial Times) and as a studio session singer for artists including Kygo, Crystal Fighters, Maverick Sabre, and Tom Speight.

Creative Strategy, Social Media Manager & Content Creator at Zett Creative (Freelance)

January 1, 2017 - Present

Founded and ran an independent creative studio serving FMCG, music, and interior design clients across Instagram, Facebook, TikTok, LinkedIn, and YouTube. Delivered creative strategy (content, community, branding), organic growth strategy, and hashtag/caption strategy. Produced content across formats including posts, blog content, and LinkedIn articles, reels/shorts, newsletter content, graphic design, brand guides, and event/lifestyle photography.

Promo Voice / Self-Directed Voiceover (Freelance) at Warner Bros. Discovery Norway AS

January 1, 2015 - Present

Self-directed and recorded high-quality voiceovers from a home studio for various Norwegian TV channels using scripts supplied by producers.

Post / Reception at UBS L