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I am a dynamic and collaborative marketer who excels at uniting cross-functional teams around a shared brand vision. I am passionate about creating impactful campaigns that resonate with diverse audiences, fostering a culture of innovation and continuous improvement. My expertise lies in building strong brand identities, launching successful products, and leveraging customer insights to drive both brand loyalty and business growth.…I am a dynamic and collaborative marketer who excels at uniting cross-functional teams around a shared brand vision. I am passionate about creating impactful campaigns that resonate with diverse audiences, fostering a culture of innovation and continuous improvement. My expertise lies in building strong brand identities, launching successful products, and leveraging customer insights to drive both brand loyalty and business growth.

Sihara Rathnayake

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I am a dynamic and collaborative marketer who excels at uniting cross-functional teams around a shared brand vision. I am passionate about creating impactful campaigns that resonate with diverse audiences, fostering a culture of innovation and continuous improvement. My expertise lies in building strong brand identities, launching successful products, and leveraging customer insights to drive both brand loyalty and business growth.…I am a dynamic and collaborative marketer who excels at uniting cross-functional teams around a shared brand vision. I am passionate about creating impactful campaigns that resonate with diverse audiences, fostering a culture of innovation and continuous improvement. My expertise lies in building strong brand identities, launching successful products, and leveraging customer insights to drive both brand loyalty and business growth.

Available to hire

I am a dynamic and collaborative marketer who excels at uniting cross-functional teams around a shared brand vision.
I am passionate about creating impactful campaigns that resonate with diverse audiences, fostering a culture of innovation and continuous improvement. My expertise lies in building strong brand identities, launching successful products, and leveraging customer insights to drive both brand loyalty and business growth.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Sinhala, Sinhalese

Fluent

Work Experience

Head of Marketing at Finetech Consultancy (Pvt) Ltd

January 1, 2025 - Present

Lead the marketing function, develop and execute strategic marketing plans, oversee brand positioning, drive digital campaigns, launch new products, and provide leadership to the marketing team while ensuring cross-functional alignment and measurable business impact.

Deputy Manager - Marketing at Viaana Cosmetics (Europe Cosmetics Manufacturers Pvt Ltd)

January 1, 2024 - December 31, 2025

Developed and implemented a B2B marketing plan to achieve business objectives, defined brand positioning, coordinated with Sales and Product teams to ensure alignment, planned and monitored integrated marketing campaigns, organized events, and managed digital campaigns and partnerships to raise brand visibility.