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Hi, I’m Sijia Li. I’m a bilingual digital marketing professional with a background in journalism and experience as a brand specialist. I love turning data and insights into stories that help brands connect with their audiences. I’m passionate about storytelling as a powerful tool to boost brand visibility and engagement, and I enjoy collaborating with cross‑functional teams to deliver creative campaigns that resonate locally and globally.…Hi, I’m Sijia Li. I’m a bilingual digital marketing professional with a background in journalism and experience as a brand specialist. I love turning data and insights into stories that help brands connect with their audiences. I’m passionate about storytelling as a powerful tool to boost brand visibility and engagement, and I enjoy collaborating with cross‑functional teams to deliver creative campaigns that resonate locally and globally.

Sijia Li

Brand Designer, Copywriter, Graphic Designer, +4

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Hi, I’m Sijia Li. I’m a bilingual digital marketing professional with a background in journalism and experience as a brand specialist. I love turning data and insights into stories that help brands connect with their audiences. I’m passionate about storytelling as a powerful tool to boost brand visibility and engagement, and I enjoy collaborating with cross‑functional teams to deliver creative campaigns that resonate locally and globally.…Hi, I’m Sijia Li. I’m a bilingual digital marketing professional with a background in journalism and experience as a brand specialist. I love turning data and insights into stories that help brands connect with their audiences. I’m passionate about storytelling as a powerful tool to boost brand visibility and engagement, and I enjoy collaborating with cross‑functional teams to deliver creative campaigns that resonate locally and globally.

Available to hire

Hi, I’m Sijia Li. I’m a bilingual digital marketing professional with a background in journalism and experience as a brand specialist. I love turning data and insights into stories that help brands connect with their audiences.
I’m passionate about storytelling as a powerful tool to boost brand visibility and engagement, and I enjoy collaborating with cross‑functional teams to deliver creative campaigns that resonate locally and globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Spanish; Castilian

Beginner

Work Experience

Digital Marketing & Social Media Specialist at ABC Motor Services

July 1, 2025 - Present

Created and managed engaging video and image content across Facebook, TikTok, and Instagram to strengthen brand awareness and attract local customers. Executed targeted Facebook Ads campaigns to promote services, optimizing performance for reach and cost efficiency. Utilized CapCut to produce professional short-form videos with subtitles, transitions, and voiceovers, ensuring high-quality social media output on a weekly basis.

Brand & Public Relations Specialist at Cunxin Fintech Company

April 1, 2021 - October 22, 2025

Contributed to a fintech company specializing in financial data mining and cleansing. Conducted market and industry research that refined brand strategy, resulting in stronger market positioning and competitiveness. Boosted brand awareness and digital presence through SEO optimization, social media thought leadership, and online reputation management. Strengthened industry relationships and expanded client engagement by leading external communications and organizing large-scale exhibitions with 10,000+ participants.

Brand Strategy Consulting Project at Club (Irish Soft Drink Brand)

August 31, 2025 - October 22, 2025

Conducted market and competitor analysis to address Club’s declining share against Fanta in the Irish soft drink market. Designed creative campaigns and brand activation ideas to enhance awareness and customer engagement.

Big Data Analytics Project at Allianz (Irish Insurance Company)

July 31, 2025 - October 22, 2025

Utilized Gemini to process and analyze Allianz’s insurance datasets, extracting business insights. Built predictive models with tree-based algorithms to forecast trends and support data-driven decision-making.

Digital Marketing & Social Media Specialist at ABC Motor Services

July 1, 2025 - Present

Brand & Public Relations Specialist at Cunxin Fintech Company

April 1, 2021 - October 22, 2025

Brand Strategy Consulting Project at Club (Irish Soft Drink Brand)

August 1, 2025 - October 22, 2025

Big Data Analytics Project at Allianz (Irish Insurance Company)

July 1, 2025 - October 22, 2025