Hi, I’m Silpa Menoth Unnikrishnan, a Marketing & Events professional based in Vienna, Austria. I specialize in creating engaging video content and coordinating seamless communications that connect brands with audiences. My focus is on producing platform-optimized videos and executing campaigns that boost engagement, grow followers, and promote events. In my current role at Tipsy Tuesday, I edited 50+ short-form videos and helped increase engagement by 35% while aligning with brand guidelines. I enjoy collaborating with cross-functional teams to conceptualize campaigns and streamline processes. My background spans digital marketing, event operations, and client communications, and I’m proficient in data analytics and project management, always aiming to deliver positive guest experiences and measurable results.

Silpa Menoth Unnikrishnan

Hi, I’m Silpa Menoth Unnikrishnan, a Marketing & Events professional based in Vienna, Austria. I specialize in creating engaging video content and coordinating seamless communications that connect brands with audiences. My focus is on producing platform-optimized videos and executing campaigns that boost engagement, grow followers, and promote events. In my current role at Tipsy Tuesday, I edited 50+ short-form videos and helped increase engagement by 35% while aligning with brand guidelines. I enjoy collaborating with cross-functional teams to conceptualize campaigns and streamline processes. My background spans digital marketing, event operations, and client communications, and I’m proficient in data analytics and project management, always aiming to deliver positive guest experiences and measurable results.

Available to hire

Hi, I’m Silpa Menoth Unnikrishnan, a Marketing & Events professional based in Vienna, Austria. I specialize in creating engaging video content and coordinating seamless communications that connect brands with audiences. My focus is on producing platform-optimized videos and executing campaigns that boost engagement, grow followers, and promote events. In my current role at Tipsy Tuesday, I edited 50+ short-form videos and helped increase engagement by 35% while aligning with brand guidelines.

I enjoy collaborating with cross-functional teams to conceptualize campaigns and streamline processes. My background spans digital marketing, event operations, and client communications, and I’m proficient in data analytics and project management, always aiming to deliver positive guest experiences and measurable results.

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Language

English
Fluent
German
Advanced

Work Experience

Operations & Communications Assistant at Independent Contractor
August 1, 2025 - October 1, 2025
Developed standardized communication processes and digital content, cutting response times by 30% and improving client satisfaction. Coordinated between service providers, hosts, and guests, improving satisfaction ratings by 15%. Scheduled and managed check-ins for 20+ guests weekly, ensuring smooth operations and positive experiences.
Marketing & Events Coordinator at Tipsy Tuesday
August 1, 2025 - Present
Edited and produced 50+ short-form videos (Reels, TikToks) that boosted average engagement rates by 35% and drove a 25% increase in follower interactions. Created platform-optimized video content across Instagram, TikTok, Facebook, and YouTube with multi-format aspect ratios, captions, and trend adaptation, resulting in a 40% growth in video impressions. Integrated graphics, text overlays, and audio effects to align with brand guidelines and boost viewer retention. Collaborated with the marketing team to conceptualize and execute 3–4 monthly video campaigns promoting events.

Education

Master's in International Management at University of Buckingham
April 1, 2024 - September 1, 2025
Bachelor of Technology in Biomedical Engineering at APJ Abdul Kalam Technological University
July 1, 2017 - July 1, 2021

Qualifications

Marketing Analytics
January 11, 2030 - October 1, 2025
Excel: Data Analysis
January 11, 2030 - October 1, 2025
Power BI Desktop
January 11, 2030 - October 1, 2025
Marketing AI Tools
January 11, 2030 - October 1, 2025
Brand and Marketing Integration
January 11, 2030 - October 1, 2025
Campaign Manager 360 Certification Exam
January 11, 2030 - October 1, 2025
Google Analytics Certification
January 11, 2030 - October 1, 2025
Google Skill Shop Campaign Manager 360 Certification Exam
January 11, 2030 - October 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other, Travel & Hospitality
    Social Media Video Campaign for Tipsy Tuesday Events

    Produced and edited 15+ short-form videos (Reels, TikToks, and YouTube Shorts) to promote weekly Tipsy Tuesday events.

    Applied trending formats, captions, and platform-specific optimizations, leading to a 45% increase in reach and consistent follower growth.

    Integrated graphics, text overlays, and audio effects to enhance event storytelling and audience engagement.

    Collaborated with the marketing and events team to align video content with brand identity and ensure timely promotion of each event.