Results-driven social media leader with 6+ years of experience building and scaling multi-platform digital programs for globally recognized institutions. As Assistant Director of Social Media at MIT Sloan Management Review, she directs strategy across multiple platforms and drives significant follower growth and engagement improvements through data-driven content, audience development, and emerging technology adoption. She holds dual Master’s degrees in International Business and International Marketing from Hult International Business School, enabling her to translate complex research into compelling, accessible content for diverse international professional audiences. She is skilled in short-form video repurposing, paid social optimization, influencer/thought-leader activations, analytics reporting, and team leadership at the Director level.

Silvana Boaheng

Results-driven social media leader with 6+ years of experience building and scaling multi-platform digital programs for globally recognized institutions. As Assistant Director of Social Media at MIT Sloan Management Review, she directs strategy across multiple platforms and drives significant follower growth and engagement improvements through data-driven content, audience development, and emerging technology adoption. She holds dual Master’s degrees in International Business and International Marketing from Hult International Business School, enabling her to translate complex research into compelling, accessible content for diverse international professional audiences. She is skilled in short-form video repurposing, paid social optimization, influencer/thought-leader activations, analytics reporting, and team leadership at the Director level.

Available to hire

Results-driven social media leader with 6+ years of experience building and scaling multi-platform digital programs for globally recognized institutions. As Assistant Director of Social Media at MIT Sloan Management Review, she directs strategy across multiple platforms and drives significant follower growth and engagement improvements through data-driven content, audience development, and emerging technology adoption.

She holds dual Master’s degrees in International Business and International Marketing from Hult International Business School, enabling her to translate complex research into compelling, accessible content for diverse international professional audiences. She is skilled in short-form video repurposing, paid social optimization, influencer/thought-leader activations, analytics reporting, and team leadership at the Director level.

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Experience Level

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Expert
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Expert
Expert
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Intermediate
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Language

English
Fluent

Work Experience

Assistant Director, Social Media at MIT Sloan Management Review
May 1, 2022 - Present
Architects and executes multi-platform social media strategy across LinkedIn, Instagram, Facebook, X/Threads, Bluesky, and YouTube Shorts. Drives 200K+ combined follower growth, including 436% Instagram growth and 112% LinkedIn growth, and a 54% engagement lift through data-driven content optimization and audience segmentation. Translates MIT Sloan faculty research into accessible content for international professional audiences across formats. Builds and scales a LinkedIn Newsletter to 52,000+ subscribers. Edits and appears in short-form video using CapCut, repurposing long-form content for platform-specific performance, and provides on-camera/video training. Leads influencer/thought-leader activations, manages budgets/workflows, produces analytics reports for senior leadership, and tests emerging platforms and AI tools (e.g., Claude, Adobe InDesign) to improve team productivity. Leads paid social campaigns across LinkedIn and Instagram and mentors junior staff and contractors.
Social Media Marketing Specialist at Specialty Commerce Corp (Beyond Extensions)
October 1, 2020 - May 1, 2022
Directed multi-platform social strategy across TikTok, Instagram, Facebook, and YouTube while maintaining brand voice and optimizing content performance for consumer segments. Partnered with executive leadership to build platform relationships and identify growth opportunities and early adoption strategies across major social platforms. Led crisis communications and brand reputation management. Managed an integrated social calendar balancing evergreen content, seasonal campaigns, and product launches across brand categories. Owned regular performance reporting, translating analytics into actionable recommendations for leadership.
Digital Marketing Intern at Colibri Inc.
June 1, 2019 - September 1, 2019
Executed integrated digital marketing campaigns for product launches on Instagram and Twitter/X. Optimized SEO/SEM strategies and developed targeted paid ads across multiple client accounts, adjusting budgets based on performance data. Delivered campaign performance analysis and strategic recommendations to improve client outcomes.

Education

Master of Science in International Marketing (MIM) at Hult International Business School
August 1, 2018 - March 1, 2020
Master of International Business (MIB) at Hult International Business School
August 1, 2018 - March 1, 2020
Bachelor of Science in Mathematics at Alcorn State University
August 1, 2013 - May 1, 2016
Master of Science in International Marketing (MIM) at Hult International Business School
August 1, 2018 - March 1, 2020
Master of International Business (MIB) at Hult International Business School
August 1, 2018 - March 1, 2020
Bachelor of Science in Mathematics at Alcorn State University
August 1, 2013 - May 1, 2016

Qualifications

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Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization