Available to hire
I’m a creative professional with 5+ years of hands-on experience in content creation and personal branding, developed alongside a successful career in fitness and physiotherapy. I create visual content, short-form videos, and digital campaigns that strengthen brand identity and connect with audiences.
I’m experienced with tools like Adobe Illustrator, Premiere Pro, DaVinci Resolve, and Canva, with a strong understanding of visual storytelling, audience engagement, and consistent brand communication. I’m comfortable leading end-to-end creative processes—from concept and storyboarding to filming, editing, and final delivery.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Co-Founder & Brand / Social Media Designer at InCircle App
January 1, 2020 - PresentCo-founded a health-tech startup and built its brand identity, social media presence, and visual communication strategy from the ground up. Designed engaging visual assets and social media content for Instagram, TikTok, and YouTube, including static graphics, short-form videos, and platform-tailored campaign creatives. Led the end-to-end creative workflow: concept development, storyboarding, filming, editing, and final delivery. Managed the editorial content calendar to ensure consistent branding, storytelling, and publishing across digital platforms. Produced and edited video content using Adobe Premiere Pro, DaVinci Resolve, and CapCut, and created branded graphics and digital assets using Adobe Illustrator and Canva. Partnered with product and marketing teams to translate campaign briefs and business goals into compelling visual experiences, strengthening brand awareness and audience engagement through creative storytelling, organic campaigns, and consistent visual communication.
Co-Founder & Brand/Social Media Designer at InCircle App
January 1, 2020 - PresentCo-founded a health-tech startup from the ground up, building the brand identity, social media presence, and a visual communication strategy. Created engaging visual assets and social media content for Instagram, TikTok, and YouTube, including static graphics, short-form videos, and platform-tailored creative campaigns. Led the end-to-end creative process: concept development and storyboarding, filming, editing, and final delivery. Managed the editorial content calendar to ensure consistent branding, storytelling, and publishing across digital channels. Produced branded graphics and promotional materials using Adobe Illustrator and Canva, ensuring a cohesive visual identity across all touchpoints. Edited video content using Adobe Premiere Pro, DaVinci Resolve, and CapCut, collaborating with product and marketing teams to translate campaign briefs and business goals into compelling visual experiences. Strengthened brand awareness and audience engagement through creative storytelling, or
Co-Founder at In Circle
January 1, 2020 - PresentCo-founded In Circle, a fitness-focused platform powered by user-generated content. Shapes brand through visual content, social media strategy, and creative direction. Leads content creation across platforms, including pre- and post-production, develops campaigns, and manages the publishing calendar to maintain a consistent and engaging brand presence.
Personal Trainer & Physiotherapist at Downtown Fitness & World Class
April 1, 2018 - PresentBuilt long-term client relationships by understanding individual goals, adapting communication styles, and creating personalized customer experiences. Developed and grew a personal brand through educational and engaging content distributed on Instagram, TikTok, and other social platforms. Created visual content, reels, videos, and educational materials to translate complex health and fitness topics into clear, engaging, and shareable content. Balanced coaching, business development, and content creation simultaneously, demonstrating strong organizational and project management skills.
Physiotherapist at Orto surgery & Brodac Medical Center, Bucharest
April 1, 2018 - September 13, 2025Worked in physical therapy; translated complex concepts into clear, practical approaches; designed and implemented personalized programs; monitored progress; focused on prevention, recovery, and overall well-being. Maintained ethical standards and a client-centered approach.
Physiotherapist at Ortosurgery & Brotac Medical Center
November 1, 2016 - April 1, 2018Designed and delivered personalized rehabilitation programs while building trusted, long-term relationships with patients through clear communication and empathy. Simplified complex medical information into easy-to-understand guidance tailored to different audiences, strengthening communication and storytelling skills. Developed a customer-focused mindset by understanding individual needs, adapting recommendations, and creating personalized experiences. Worked in a fast-paced environment, managing multiple patients and priorities while maintaining a high standard of care and professionalism.
Physiotherapist at Ortposurgery & Brotac Medical Center
November 1, 2016 - April 1, 2018Designed and delivered personalized rehabilitation programs while building trusted, long-term patient relationships through clear communication and empathy. Simplified complex medical information into easy-to-understand guidance tailored to different audiences, strengthening communication and storytelling skills. Developed a patient-focused mindset by understanding individual needs, adapting recommendations, and creating personalized experiences. Worked in a fast-paced environment, managing multiple patients and priorities while maintaining a high standard of care and professionalism.
Education
Licenced degree - Physiotherapy and Special Mobility at National University of Physical Education and Sport, Bucharest, Romania
January 11, 2030 - September 13, 2025Complete Certification – Fitness Instructor at National University of Physical Education and Sport, Bucharest, Romania
January 11, 2030 - September 13, 2025Diploma at Kinetic Recovery Strength & Conditioning SRL
November 1, 2016 - November 1, 2016Degree - Physiotherapy and Special Motricity at National University of Physical Education and Sport, Bucharest
January 11, 2030 - August 25, 2026Complete Certification - Fitness Instructor (Performing Level) at National University of Physical Education and Sport
January 11, 2030 - August 25, 2026Master’s degree — Physiotherapy and Special Motor Skills at National University of Physical Education and Sport, Bucharest
January 11, 2030 - August 25, 2026Bachelor’s degree — Physiotherapy and Kinetic Recovery Strength & Conditioning SRL (license/program) at National University of Physical Education and Sport
January 11, 2030 - August 25, 2026Complete Certification — Fitness Instructor (Perfection Level) at National University of Physical Education and Sport
January 11, 2030 - August 25, 2026Qualifications
Complete Certification – Fitness Instructor
January 11, 2030 - September 13, 2025TRX Suspension Training Course
January 11, 2030 - September 13, 2025Digital Marketing
January 11, 2030 - September 13, 2025Illustrator Master Class
January 11, 2030 - September 13, 2025Digital Marketing Udemy
January 11, 2030 - September 13, 2025Brand Management Certification
January 11, 2030 - August 25, 2026Graphic Design Certification
January 11, 2030 - August 25, 2026Illustrator Master Class Certification
January 11, 2030 - August 25, 2026English for Business
January 11, 2030 - August 25, 2026“De la Idee la Reels” — Video Editing, Pre- and Post-Production
January 11, 2030 - August 25, 2026CRO Pro Project Entrepreneurship
January 11, 2030 - August 25, 2026International Conference of Physiotherapy
January 11, 2030 - August 25, 2026Kinetic Recovery Strength & Conditioning SRL
January 11, 2030 - August 25, 2026Move On Fit Fitness Education License - Fitness Instructor (Performing Level)
January 11, 2030 - August 25, 2026Brand Management Certification — Coursera
January 11, 2030 - August 25, 2026Graphic Design Certification — Coursera
January 11, 2030 - August 25, 2026Illustrator Master Class Certification — Udemy (Illustrator Master Class)
January 11, 2030 - August 25, 2026English for Business — Coursera
January 11, 2030 - August 25, 2026“De la idee la reel” — Video Editing, Pre- and Post-Production (Crop project)
January 11, 2030 - August 25, 2026Entrepreneurship Course — “CROP project”
January 11, 2030 - August 25, 2026Industry Experience
Healthcare, Education, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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