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I am a results-driven fashion professional with over 12 years of experience in buying and merchandising within the fashion/luxury sector. I have a proven track record of analyzing market trends and consumer preferences to drive successful collection development and buying strategies. Currently freelancing while building a luxury footwear startup, I combine strategic insights with hands-on experience in fashion business operations and partner collaborations across design, product development, and go-to-market execution.…I am a results-driven fashion professional with over 12 years of experience in buying and merchandising within the fashion/luxury sector. I have a proven track record of analyzing market trends and consumer preferences to drive successful collection development and buying strategies. Currently freelancing while building a luxury footwear startup, I combine strategic insights with hands-on experience in fashion business operations and partner collaborations across design, product development, and go-to-market execution.

Silvia Olcese

Merchandiser, Project Manager, Brand Strategist, +2

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I am a results-driven fashion professional with over 12 years of experience in buying and merchandising within the fashion/luxury sector. I have a proven track record of analyzing market trends and consumer preferences to drive successful collection development and buying strategies. Currently freelancing while building a luxury footwear startup, I combine strategic insights with hands-on experience in fashion business operations and partner collaborations across design, product development, and go-to-market execution.…I am a results-driven fashion professional with over 12 years of experience in buying and merchandising within the fashion/luxury sector. I have a proven track record of analyzing market trends and consumer preferences to drive successful collection development and buying strategies. Currently freelancing while building a luxury footwear startup, I combine strategic insights with hands-on experience in fashion business operations and partner collaborations across design, product development, and go-to-market execution.

Available to hire

I am a results-driven fashion professional with over 12 years of experience in buying and merchandising within the fashion/luxury sector. I have a proven track record of analyzing market trends and consumer preferences to drive successful collection development and buying strategies.

Currently freelancing while building a luxury footwear startup, I combine strategic insights with hands-on experience in fashion business operations and partner collaborations across design, product development, and go-to-market execution.

Skills

Experience Level

Microsoft Office

Expert

Microsoft Excel

Expert

Data Visualization

Intermediate

Language

Italian

Fluent

English

Fluent

French

Intermediate

Work Experience

Product Manager at Swatch AG

March 1, 2018 - February 1, 2022

Responsible for the Sunglasses category from collection briefing to final selection, buying & Master Order creation; margin responsibility; development of new product lines from concept brief to industrialization; management of special projects and collaborations; partnership with Safilo Group; cross-functional coordination with Legal, Design, Logistics & Procurement, Communication, Sales, VM & PR; market trends gathering; ambassador for the category.

Senior Sales Planner at Joseph Ribkoff (Switzerland)

June 1, 2016 - January 1, 2018

Supported development of the European market; collaborated with VP of Sales on European market strategy; analyzed sell-in/sell-out performance, trends and competition; provided structured feedback to design teams to ensure product relevance; defined master orders for key accounts and ensured inventory optimization and appropriate product segmentation.

Marketing Operations Manager at Timex Group - Swiss Luxury Division

January 1, 2016 - June 1, 2016

Managed A&P plans, distributor initiatives, and commercial events aligned with the brand’s relaunch; engaged with global distributors to present new product lines and marketing activities; liaised with the Maison’s License Office for project approvals and to ensure mutually profitable business relationships.

WRTW Merchandiser - EMEA Wholesale at Michael Kors Switzerland (GmbH)

April 1, 2013 - January 1, 2016

Merchandising: pre-season planning, analysis of end-of-season sales, development of line plan and price structure; analysis of sell-ins/sell-outs, trends, competition; prototype review at New York headquarters for European assortment; price management and margins; presentation of the collection to the European Sales Team; key account order control; follow-up of quality tests (REACH); consolidation of production launches for Europe.

Merchandising Analyst at VF Corporation - Lugano Napapijri

August 1, 2011 - April 1, 2013

Market research to identify product trends, price architecture, and seasonal requirements; analyzed campaign performance to develop best-seller insights and suggest strategic product adjustments.

WW Junior Merchandiser Woman Shoes at Salvatore Ferragamo S.p.A.

April 1, 2011 - July 1, 2011

Analyzed performance by market, style, material; created ad hoc reports and presentations for top management; supported sales campaigns in the main showroom; gathered market feedback for future seasons; prepared Must Buy List; monitored Sell-In; supported Special Projects (MTO) and follow-up on deliveries and delays.

Marketing & Licensing Assistant at Salvatore Ferragamo S.p.A.

April 1, 2010 - January 1, 2011

Support to License Manager for eyewear and watches licenses with focus on business analysis: performance analysis of licensed product categories; quarterly licensee turnover and royalty/advertising budgets; support to licensees for special projects from product development guidelines to ad hoc communication and marketing.

Assistant Store Manager at Nara Camicie

June 1, 2008 - December 1, 2009

Management of the point of sale including customer service during purchase phase, layout care, stock monitoring and reorders, cash handling, window dressing, and warehouse management.