Hi, I’m Silvia Peláez Castillejos, a motivated Digital Communication student at Rey Juan Carlos University in my final year. I am passionate about strategic marketing, brand communication, and campaign development, and I enjoy turning insights into creative, results-driven plans. I thrive in collaborative settings and love planning, managing, and delivering high-impact communication projects.
I am analytical and creative, with a strong interest in exploring social media’s impact and translating academic research into engaging content. I aim to grow through hands-on experiences in marketing, branding, and digital communication while contributing to innovative teams.
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Coordinated the III Artistic Swimming Open, bringing together 14 clubs, nearly 350 athletes, and 73 routines. Responsible for communication with participating clubs, competition schedule planning, coordination of judges and volunteers, score management, and medal ceremony organization. Event organized in collaboration with the Madrid City Council, the Madrid Swimming Federation, and BREATHEsport.
- Investigación de mercado y definición del buyer persona.
- Creación del funnel de conversión y customer journey.
- Desarrollo y diseño de flujos de email marketing y segmentación CRM.
- Planificación y diseño de campañas en Meta Ads y Google Ads.
- Investigación de keywords y redacción de anuncios.
- Distribución presupuestaria y coherencia estratégica entre canales.
Proyecto curricular de planificación y desarrollo de una estrategia digital integral para el lanzamiento de la línea infantil de Be Levels, con orientación a la captación y conversión.
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