Available to hire
I am a marketing professional with over 15 years of experience driving brand growth and implementing B2B/B2C go-to-market strategies. I have a passion for marketing and enjoy creating high-impact campaigns that deliver measurable business outcomes. My expertise in multi-channel marketing allows me to lead teams effectively and coordinate with external partners.
Language
Romanian, Moldavian, Moldovan
Fluent
German
Fluent
English
Fluent
Work Experience
Marketing Lead at Admetrics
March 1, 2022 - PresentLed the full go-to-market strategy, scaled marketing operations by building and managing a cross-functional team, while coordinating external vendors. Implemented an automated SEO-first content strategy resulting in a spike in organic traffic and increased inbound lead volume.
Director of Marketing & Communications at TypingDNA
August 1, 2019 - March 1, 2022Led global marketing and communications strategy, shaping brand, GTM execution, and product positioning for B2B and developer audiences. Delivered 360° campaigns spanning SEO, webinars, inbound automation, and content marketing, leading to accelerated MQL growth.
Global PR & Communications Director at CyberGhost VPN
June 1, 2015 - July 1, 2019Defined and executed brand and communications strategy, doubling the user base from 5M to 10M+. Managed a team and external agencies across content, design, and PR. Delivered global media exposure and advocacy campaigns.
PR & Social Media Manager – DACH Region at Bitdefender
August 1, 2013 - June 1, 2015Managed regional PR and social media for DACH market, responsible for an annual budget. Led go-to-market strategies for B2B and B2C launches, earning placements in major publications.
Employer Brand Manager – DACH Region at Finastra
November 1, 2011 - August 1, 2013Led internal communication and employer brand strategy during the merger and acquisition. Managed recruitment marketing and organized the company’s presence at major branding events.
Education
MBA at Academy of Economic Studies, Bucharest
January 1, 2022 - December 31, 2022Master’s in Management & Business Communication at National School of Political and Administrative Studies, Bucharest
January 1, 2022 - December 31, 2022Bachelor’s in Communication & PR at National University of Political and Administrative Studies, Bucharest
January 11, 2030 - January 8, 2026Journalism & PR at Westphalian Technical University, Germany
January 11, 2030 - January 8, 2026Bachelor’s in Communication & PR at National University of Political and Administrative Studies, Bucharest
January 11, 2030 - April 17, 2026Master’s in Management & Business Communication at National School of Political and Administrative Studies, Bucharest
January 11, 2030 - April 17, 2026MBA – Business Administration at Academy of Economic Studies, Bucharest
January 11, 2030 - April 17, 2026Journalism & PR at Westphalian Technical University, Germany
January 11, 2030 - April 17, 2026Qualifications
Google Brand Development Workshop
January 11, 2030 - January 8, 2026Google Online Marketing Academy
January 11, 2030 - January 8, 2026Professional Media Training
January 11, 2030 - January 8, 2026Sworn German Translator Certification
January 11, 2030 - January 8, 2026Professional Media Training
January 11, 2030 - April 17, 2026Google Brand Development Workshop
January 11, 2030 - April 17, 2026Google Online Marketing Academy
January 11, 2030 - April 17, 2026Sworn German Translator Certification
January 11, 2030 - April 17, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
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