Founder & Creative Director at fifí silk scarves

Founded and developed an independent silk scarf brand (100% twill silk). Managed end-to-end work including brand identity and visual language (logo, packaging, communications), design of limited-edition scarf collections, supplier relationships, sampling, and production follow-up. Designed and developed the e-commerce experience using Shopify (product listings, content, user experience). Planned and managed social media content and digital marketing initiatives, and led creative direction across product, packaging, photography, and digital channels.

Founder & Creative Director at fifí silk scarves (fifi.es)

Founded and developed an independent silk scarf brand, overseeing all aspects of the business from concept to market. 100% twill silk scarves, handcrafted in Italy. Each design is produced in a limited edition of only ten pieces, reflecting a commitment to exceptional craftsmanship, small-scale production and sustainability. Every scarf is hand-rolled by artisans specialising in the traditional roulotté technique. Created the brand identity and visual language, including logo design, packaging, and brand communications. Designed original silk scarf collections from concept development through final production. Managed supplier relationships, product development, sampling, and production follow-up. Designed and developed the brand's e-commerce website using Shopify, creating a seamless and cohesive online customer experience. Developed and maintained the e-commerce platform, overseeing product listings, content, and user experience. Planned, created, and managed social media content and digital marketing initiatives. Led creative direction across product, packaging, photography, and digital channels. Website: fifi.es

Art Director at Akiabara - Little Akiabara

Led branding design development for both women’s and kids’ fashion brands, including hang tags, packaging, and shop window design. Planned seasonal campaign and lookbook photo shoots and coordinated production details across international locations. Supported on set with photographers and digitals, contributed to picture selection and retouch follow-ups, and ensured applications across websites, social media, magazines, and retail windows/billboards. Worked closely with fashion designers on seasonal color charts and fabric qualities; developed printed patterns and central artworks; designed product-related graphic components such as metal accessories, woven/printed labels, and supporting digital illustrations for store and kids brand materials.

Senior Art Director | Akiabara & Little Akiabara at AKIABARA and LITTLE AKIABARA

Akiabara is a leading fashion brand for women, complemented by Little Akiabara, its childrenswear line. Led the development and execution of all branding and visual communication projects for both brands, including packaging, hangtags, point-of-sale materials, window displays, and retail graphics. Conceived and developed seasonal creative concepts for advertising campaigns, lookbooks, and brand imagery. Managed international photoshoots across New York, Paris, Uruguay, and Argentina, working closely with photographers, stylists, and creative teams from pre-production through final delivery. Directed on-set art direction and supervised post-production processes, including image selection, retouching, and implementation across digital and print channels. Adapted seasonal campaign assets for websites, social media, magazines, outdoor advertising, retail environments, and e-commerce platforms. Collaborated with fashion designers on seasonal trend research, color palettes, fabric selection, print development, and key artwork concepts. Designed and developed branded product elements across all collections, including metal trims, accessories, hangtags, woven labels, printed labels, and packaging programs. Created exclusive illustrations and graphic assets for Little Akiabara, applied across shopping bags, packaging, stickers, in-store materials, and promotional campaigns. Coordinated product and branding developments with suppliers across Argentina, China, Peru, and India, overseeing production processes and ensuring quality and brand consistency. Contributed to the visual merchandising and overall brand experience across physical retail stores and digital channels. Websites: akiabara.com | littleakiabara.com

Senior Graphic Designer at Rip Curl Argentina / Cristóbal Colón

Worked across international and local fashion and lifestyle brands, including Rip Curl, 3D, and Ytuquique, developing brand communication, apparel graphics, and retail experiences. Developed branding and graphic design projects for Rip Curl and local fashion brands, ensuring consistency across all visual communication materials. Created original apparel graphics, artworks, prints, and graphic concepts for seasonal collections. Designed and developed brand assets including woven labels, hangtags, packaging, and product branding elements. Produced graphic concepts and applications for retail environments, including window displays, in-store graphics, and decorative elements. Adapted and localized global brand guidelines and creative assets from Rip Curl Australia for the local market. Collaborated directly with Rip Curl Australia's marketing and creative teams to ensure brand consistency across campaigns and product communications. Coordinated production processes and maintained relationships with local suppliers, overseeing developments from concept through final execution. Managed artwork approvals, production follow-up, and quality control for both product and branding applications. Websites: cristobalcolon.com | ripcurl.com

Senior Graphic Designer at Sony Argentina

Provided senior graphic design support for the Advertisement and Communication Department across categories including audio, car audio, TV, cameras, Walkman, and accessories. Produced branding design assets such as catalogs, brochures, stationery, special promotion cards, coupons, stickers for packaging, store posters, stand graphics, and advertisements/presentations. Coordinated with local suppliers and followed development cycles.

Senior Graphic Designer at Sony Electronics Argentina

Senior Graphic Designer of the Advertising and Communications Department, providing creative support across multiple product categories, including Audio, Car Audio, Television, Cameras, Walkman, and Accessories. Developed and executed branding and marketing communication materials for a wide range of consumer electronics products and campaigns. Designed catalogs, brochures, sales materials, corporate stationery, promotional cards, coupons, packaging stickers, point-of-sale materials, advertisements, and corporate presentations. Created graphic solutions for retail environments, trade shows, exhibitions, and branded stands, ensuring consistency with Sony's global brand guidelines. Collaborated closely with marketing and product teams to develop effective communication strategies across different product categories. Managed artwork production and coordinated projects with local suppliers, overseeing development from concept through final delivery. Ensured brand consistency and visual excellence across print, retail, promotional, and corporate communication materials. Supported product launches and promotional campaigns through the creation of integrated visual communication assets. Website: sony.com.ar

Graphic Designer at Bureau Creativo Studio

Designed branding materials and produced catalogs and brochures for multiple clients, including illustration work. Supported brand and communication deliverables across different creative formats.