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I’m a multidisciplinary creative with a track record of shaping ideas into impactful, commercially successful work across design, motion, and storytelling. I’ve led creative campaigns for global brands, bringing together concept, craft, and collaboration to deliver standout results. My work sits between design, motion, and storytelling, with a focus on building engaging campaigns across multiple channels. I’m passionate about developing concepts and then collaboratively bringing them to life in a way that feels fresh, thoughtful, and effective. I enjoy mentoring designers and cross-functional teams, shaping brand narratives that translate across digital, retail, and experiential, and leading end-to-end projects from pitch to delivery.…I’m a multidisciplinary creative with a track record of shaping ideas into impactful, commercially successful work across design, motion, and storytelling. I’ve led creative campaigns for global brands, bringing together concept, craft, and collaboration to deliver standout results. My work sits between design, motion, and storytelling, with a focus on building engaging campaigns across multiple channels. I’m passionate about developing concepts and then collaboratively bringing them to life in a way that feels fresh, thoughtful, and effective. I enjoy mentoring designers and cross-functional teams, shaping brand narratives that translate across digital, retail, and experiential, and leading end-to-end projects from pitch to delivery.

Sim Dagger

Creative Director, Graphic Designer, Designer, +2

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I’m a multidisciplinary creative with a track record of shaping ideas into impactful, commercially successful work across design, motion, and storytelling. I’ve led creative campaigns for global brands, bringing together concept, craft, and collaboration to deliver standout results. My work sits between design, motion, and storytelling, with a focus on building engaging campaigns across multiple channels. I’m passionate about developing concepts and then collaboratively bringing them to life in a way that feels fresh, thoughtful, and effective. I enjoy mentoring designers and cross-functional teams, shaping brand narratives that translate across digital, retail, and experiential, and leading end-to-end projects from pitch to delivery.…I’m a multidisciplinary creative with a track record of shaping ideas into impactful, commercially successful work across design, motion, and storytelling. I’ve led creative campaigns for global brands, bringing together concept, craft, and collaboration to deliver standout results. My work sits between design, motion, and storytelling, with a focus on building engaging campaigns across multiple channels. I’m passionate about developing concepts and then collaboratively bringing them to life in a way that feels fresh, thoughtful, and effective. I enjoy mentoring designers and cross-functional teams, shaping brand narratives that translate across digital, retail, and experiential, and leading end-to-end projects from pitch to delivery.

Available to hire

I’m a multidisciplinary creative with a track record of shaping ideas into impactful, commercially successful work across design, motion, and storytelling. I’ve led creative campaigns for global brands, bringing together concept, craft, and collaboration to deliver standout results. My work sits between design, motion, and storytelling, with a focus on building engaging campaigns across multiple channels.
I’m passionate about developing concepts and then collaboratively bringing them to life in a way that feels fresh, thoughtful, and effective. I enjoy mentoring designers and cross-functional teams, shaping brand narratives that translate across digital, retail, and experiential, and leading end-to-end projects from pitch to delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Creative Designer at Prospekt Agency

March 1, 2022 - December 1, 2025

Led the creative output across global brands in food, drink, and beauty; defined art direction, built concepts, and guided campaigns across print, digital, retail, and social. Collaborated with clients to develop integrated campaigns that delivered both creatively and commercially; mentored junior designers and helped shape a collaborative studio culture.

Freelance Designer & Illustrator at ROAR agency (London)

January 1, 2017 - February 1, 2022

Developed creative concepts for retail environments and exhibition spaces for Schuh, Next, and Hummel; combined spatial design, storytelling, and hands-on execution to create 3D environments and customer journeys; managed external partners and budgets. Also worked in children’s publishing designing illustrated books and licensed packaging.

Creative Designer at ROAR Creativity

September 1, 2016 - January 1, 2017

Developed retail concepts and in-store experiences, including full retail rebrands; supported art direction on photoshoots; contributed to Schuh’s Oxford Street Christmas window; collaborated with fabricators and visual merchandisers to deliver at scale.

Graphic Designer (Publishing) at Pedigree Books

November 1, 2013 - July 1, 2016

Designed licensed children's publishing, including books, annuals, and packaging for brands such as Angry Birds, Beast Quest, Nickelodeon, DreamWorks, and Lucasfilm; worked within brand guidelines while keeping work engaging; collaborated with digital teams and external partners to bring augmented reality products to market.

Freelance Designer & Illustrator

April 1, 2011 - November 1, 2022

Worked across global magazine publishers, designing for lifestyle and technology titles; contributed to children’s publishing projects, taking concepts through from design to print; collaborated with digital teams and external partners to bring projects to life.

Graphic Designer at Devon and Cornwall Constabulary

October 1, 2008 - March 1, 2011

In-house role contributing to public-facing campaigns and communications; worked on high-profile campaigns, with two later award-nominated campaigns adopted by police forces across the UK.