UX Designer & Researcher with over 7 years of experience, working on B2B SaaS financial, accounting applications, healthcare and security products. My journey began 12 years ago in testing, gradually evolving into a passion for UX Design. I believe that understanding users is key to creating intuitive and impactful solutions. As a co-organizer of the UX Sibiu Meetup, I gather people passionate about design and together build a community. I volunteer as a UX designer & researcher on projects with social impact, benefitting the local community. I work across user research, information architecture to prototyping and usability testing. I also lead climate-change focused initiatives as a team leader, planning roadmaps and facilitating collaboration to drive positive change for a better world.

Simina Harla

UX Designer & Researcher with over 7 years of experience, working on B2B SaaS financial, accounting applications, healthcare and security products. My journey began 12 years ago in testing, gradually evolving into a passion for UX Design. I believe that understanding users is key to creating intuitive and impactful solutions. As a co-organizer of the UX Sibiu Meetup, I gather people passionate about design and together build a community. I volunteer as a UX designer & researcher on projects with social impact, benefitting the local community. I work across user research, information architecture to prototyping and usability testing. I also lead climate-change focused initiatives as a team leader, planning roadmaps and facilitating collaboration to drive positive change for a better world.

Available to hire

UX Designer & Researcher with over 7 years of experience, working on B2B SaaS financial, accounting applications, healthcare and security products. My journey began 12 years ago in testing, gradually evolving into a passion for UX Design.

I believe that understanding users is key to creating intuitive and impactful solutions. As a co-organizer of the UX Sibiu Meetup, I gather people passionate about design and together build a community. I volunteer as a UX designer & researcher on projects with social impact, benefitting the local community. I work across user research, information architecture to prototyping and usability testing. I also lead climate-change focused initiatives as a team leader, planning roadmaps and facilitating collaboration to drive positive change for a better world.

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Language

English
Fluent
Spanish; Castilian
Beginner
German
Beginner

Work Experience

Quality Assurer Trainee at Visma
March 1, 2012 - March 1, 2012
Training program and early QA activities including test design, writing requirements and manual/exploratory testing.
Quality Assurer at Visma
January 1, 2015 - January 1, 2015
Quality Assurance, test design and test cases, writing requirements, conducting manual testing and exploratory testing.
User Experience Designer at Visma
April 1, 2019 - April 1, 2019
Understanding user needs and goals, identifying improvements to help users achieve their goals in the product. Conducting user research to identify users' needs and context, validating possible solutions through usability testing.
Senior User Experience Designer at Visma
February 1, 2022 - February 1, 2022
Prototyping solutions for easy access to health care, validating through usability testing, iterating; advocating for users' needs, conducting research projects and presenting results and improvements. Internal UX training and workshops facilitation across teams.
UX Lead at Visma
April 1, 2023 - April 1, 2023
UX research projects: conduct and analyze user research to identify needs and opportunities. Facilitated design sprint workshops, managed in-house UX training program, and led team planning and collaboration workshops.
Senior UX Designer & Researcher | UX Volunteer at Habits for a Better World
August 1, 2024 - November 6, 2025
Volunteer UX design & research on projects with social impact, benefiting the local community.

Education

Natural Sciences, bilingual English at Gheorghe Lazar College, Sibiu
January 1, 2002 - January 1, 2006
Bachelor's degree, International Economics at West University of Timisoara, Faculty of Economics and Business Administration
January 1, 2006 - January 1, 2009
Master's degree, Finance, General at Lucian Blaga University, Sibiu
January 1, 2009 - January 1, 2011

Qualifications

Nielsen Norman Group UX Certification
January 11, 2030 - November 6, 2025
ISTQB Foundation Level
January 11, 2030 - November 6, 2025
Cambridge Certificate in Advanced English
January 11, 2030 - November 6, 2025
UX Certificate
January 11, 2030 - November 6, 2025

Industry Experience

Software & Internet, Healthcare, Financial Services, Professional Services, Education