Simon Wang is an experienced brand and product communication specialist with a strong background in the automotive industry. With a proven record at Ford China and leading media organizations, he excels in crafting compelling narratives that connect products with audiences through creative storytelling, multimedia content, and strategic communication planning. Simon’s expertise spans integrated marketing, public relations, and social media management, where he has led numerous national campaigns and product launches—transforming complex technical features into engaging stories that resonate across both traditional and digital platforms. He combines strategic thinking with hands-on execution, often writing scripts, hosting videos, and filming original content himself to deliver authentic and impactful brand communication. As a bilingual communicator, Simon bridges global perspectives with local insights, effectively managing press events, influencer collaborations, and customer engagement activities. His passion lies in creating high-quality visual and written content that not only informs but inspires audiences, helping brands build strong emotional connections and long-term loyalty.

Simon Wuang

Simon Wang is an experienced brand and product communication specialist with a strong background in the automotive industry. With a proven record at Ford China and leading media organizations, he excels in crafting compelling narratives that connect products with audiences through creative storytelling, multimedia content, and strategic communication planning. Simon’s expertise spans integrated marketing, public relations, and social media management, where he has led numerous national campaigns and product launches—transforming complex technical features into engaging stories that resonate across both traditional and digital platforms. He combines strategic thinking with hands-on execution, often writing scripts, hosting videos, and filming original content himself to deliver authentic and impactful brand communication. As a bilingual communicator, Simon bridges global perspectives with local insights, effectively managing press events, influencer collaborations, and customer engagement activities. His passion lies in creating high-quality visual and written content that not only informs but inspires audiences, helping brands build strong emotional connections and long-term loyalty.

Available to hire

Simon Wang is an experienced brand and product communication specialist with a strong background in the automotive industry. With a proven record at Ford China and leading media organizations, he excels in crafting compelling narratives that connect products with audiences through creative storytelling, multimedia content, and strategic communication planning.

Simon’s expertise spans integrated marketing, public relations, and social media management, where he has led numerous national campaigns and product launches—transforming complex technical features into engaging stories that resonate across both traditional and digital platforms. He combines strategic thinking with hands-on execution, often writing scripts, hosting videos, and filming original content himself to deliver authentic and impactful brand communication.

As a bilingual communicator, Simon bridges global perspectives with local insights, effectively managing press events, influencer collaborations, and customer engagement activities. His passion lies in creating high-quality visual and written content that not only informs but inspires audiences, helping brands build strong emotional connections and long-term loyalty.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Sales Consultant at Armstrong's Green Lane
June 20, 2025 - October 14, 2025
Demonstrated the full sales cycle from lead generation to deal closure; consistently achieved sales targets in a fast-paced environment; built trusting relationships with customers and delivered tailored service to enhance loyalty.
Sales Expert at Armstrong's Green Lane
June 20, 2025 - October 14, 2025
Maintained strong relationships with key national media outlets, creating valuable media opportunities that amplify Ford's market position in China. Led the creative development and execution of PR campaigns and CX activities, including new vehicle launches, test drives, press conferences, and media events, and created valuable communication content. Led cross-functional teams to deliver impactful PR campaigns for Ford Beyond initiatives, driving substantial engagement metrics and securing prominent industry media coverage. Developed creative storytelling approaches that transformed technical product features into compelling narratives, capturing broad audience interest in Ford's innovation ecosystem. Supported sales training by translating communications strategies to effective sales messaging aligned with market trends.
Campaign Manager - Ford Bronco China Market Launch at Ford China
March 20, 2025 - October 14, 2025
Led China market launch campaigns including static previews, national pre-sale launches, NCAP safety workshops, test drives, press conferences, and media events; organized cross-border media events; delivered extensive media coverage and engagement.
Brand and Product Communication Manager at Ford China
March 20, 2025 - October 14, 2025
Partnered with the marketing team to develop GTM strategies and communication plans for off-road products; led cross-functional teams and PR campaigns; managed relationships with national media outlets and executed PR/CX activities across vehicle launches.
Brand and Product Communications Manager at Ford China
March 20, 2025 - October 14, 2025
Developed GTM strategies and communication plans for off-road products; led cross-functional teams; translated technical features into compelling narratives; managed PR and media outreach; planned and executed product launches and media events; drove substantial engagement through national media coverage and activations; led campaigns for Ford Ranger and Ford Bronco China launches; managed major events including media previews and off-road demonstrations.
Brand and Product Communication Manager at Ford China
March 20, 2025 - October 14, 2025
Partnered with the marketing team to develop GTM strategies and communication plans for off-road products. Maintained strong relationships with national media, led PR campaigns including new vehicle launches and media events, and delivered compelling storytelling around Ford's innovation ecosystem. Led cross-functional teams to deliver impactful PR campaigns for Ford Beyond initiatives, driving engagement metrics and securing industry media coverage. Created creative storytelling approaches to transform technical product features into compelling narratives, capturing broader audience interest. Supported sales training by translating communications strategies into effective sales messaging aligned with market trends.
Brand Campaign Manager at Ford Bronco China
March 20, 2025 - October 14, 2025
Planned and led media previews and national campaigns for Ford Bronco; organized off-road test drives, press conferences, and media events; coordinated with Dakar rally driver for off-road testing.
Brand and Product Communication Manager at Ford China
March 20, 2025 - October 14, 2025
Partnered with the marketing team to develop GTM strategies and communication plans for off-road products; led cross-functional teams; delivered PR campaigns and media events to communicate Ford's innovations.
Editor-in-Chief at Cheshi.com - Pickup Truck
June 20, 2023 - October 14, 2025
Led editorial strategy, oversaw content creation, and managed writer teams.
Editor in Chief at Cheshi.com - Pickup Truck
June 20, 2023 - October 14, 2025
Pioneered multimedia content strategy, oversaw video content creation, topic selection, creative direction, filming, and production; negotiated commercial advertising deals; planned and managed large-scale regional auto shows and fan events; edited editorial calendar and coordinated content across teams.
Content Lead at Pioneer Multimedia Content
June 20, 2023 - October 14, 2025
Pioneered multimedia content, oversaw video content creation, topics selection, creative direction, filming, and production. Negotiated commercial advertising deals and collaborated with automotive companies on content planning and execution. Planned and managed large-scale events, including regional auto shows and commercial fan gatherings.
Editor in Chief at Cheshi.com - Pickup Truck
June 20, 2023 - October 14, 2025
Led editorial strategy, oversaw content creation, managed writer teams.
Editor in Chief at Cheshi.com - Pickup Truck
June 20, 2023 - October 14, 2025
Led editorial strategy, oversaw content creation, and managed writer teams for automotive media.

Education

Bachelor of Arts in International Business at Ningbo University
September 20, 2009 - March 20, 2014
Bachelor of Arts in Journalism and Mass Communication at Ningbo University
September 20, 2009 - June 20, 2013
Bachelor of Arts in International Business at Ningbo University
September 20, 2009 - March 20, 2014
Bachelor of Arts in Journalism and Mass Communication at Ningbo University
September 20, 2009 - June 20, 2013
Bachelor of Arts in International Business at Ningbo University
September 20, 2009 - March 20, 2014
Bachelor of Arts in Journalism and Mass Communication at Ningbo University
September 20, 2009 - June 20, 2013
Bachelor of Arts in International Business at Ningbo University
September 20, 2009 - March 20, 2014
Bachelor of Arts in Journalism and Mass Communication at Ningbo University
September 20, 2009 - June 20, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Professional Services, Retail, Transportation & Logistics, Other, Consumer Goods

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