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I’m a multidisciplinary designer with a foundation in graphic design and a strategic focus on digital products and web experiences. I lead creative direction from concept to execution, partnering with founders, stakeholders and small, agile teams to shape clear, cohesive brand systems. My approach balances aesthetics with business objectives - ensuring that design not only looks refined, but performs with purpose. Future-focused and continuously evolving, I invest in developing both craft and thinking to create work that remains relevant and resilient.…I’m a multidisciplinary designer with a foundation in graphic design and a strategic focus on digital products and web experiences. I lead creative direction from concept to execution, partnering with founders, stakeholders and small, agile teams to shape clear, cohesive brand systems. My approach balances aesthetics with business objectives - ensuring that design not only looks refined, but performs with purpose. Future-focused and continuously evolving, I invest in developing both craft and thinking to create work that remains relevant and resilient.

Simon Mitchell

Brand Designer, Designer, UX Designer, +2

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I’m a multidisciplinary designer with a foundation in graphic design and a strategic focus on digital products and web experiences. I lead creative direction from concept to execution, partnering with founders, stakeholders and small, agile teams to shape clear, cohesive brand systems. My approach balances aesthetics with business objectives - ensuring that design not only looks refined, but performs with purpose. Future-focused and continuously evolving, I invest in developing both craft and thinking to create work that remains relevant and resilient.…I’m a multidisciplinary designer with a foundation in graphic design and a strategic focus on digital products and web experiences. I lead creative direction from concept to execution, partnering with founders, stakeholders and small, agile teams to shape clear, cohesive brand systems. My approach balances aesthetics with business objectives - ensuring that design not only looks refined, but performs with purpose. Future-focused and continuously evolving, I invest in developing both craft and thinking to create work that remains relevant and resilient.

Available to hire

I’m a multidisciplinary designer with a foundation in graphic design and a strategic focus on digital products and web experiences. I lead creative direction from concept to execution, partnering with founders, stakeholders and small, agile teams to shape clear, cohesive brand systems.

My approach balances aesthetics with business objectives - ensuring that design not only looks refined, but performs with purpose. Future-focused and continuously evolving, I invest in developing both craft and thinking to create work that remains relevant and resilient.

Skills

Brand Identity

Figma

Web Design

Experience Level

Brand Identity

Expert

Figma

Expert

Web Design

Expert

Language

Swedish

Fluent

English

Fluent

Work Experience

Independent Digital Brand Designer at Clay

January 1, 2024 - Present

Focused on developing an independent practice while selectively collaborating with clients. Delivered a digital rebrand encompassing website design and social media direction, creating a cohesive and modernised brand presence.

Senior Digital Brand Designer at ID Kommunikation

January 1, 2017 - January 1, 2023

Shaped digital and brand direction across complex client projects, leading UX/UI and digital design from discovery to delivery. Contributed strategic thinking while remaining hands-on in execution. Directed brand identity development and art direction, creating cohesive, scalable systems aligned with user and commercial goals.

Senior Digital Brand Designer at Meyer Bukdahl

January 1, 2014 - January 1, 2017

Delivered UX/UI, web and e-commerce design across commercial and cultural clients, contributing from concept and wireframing through to final execution in collaboration with senior creatives and developers. Contributed to brand identity development and designed annual reports and key communication materials across digital and print.

Partner & Creative Director at Studio Painted

January 1, 2011 - January 1, 2014

Joined as partner to lead creative direction across brand and digital projects for fashion and retail clients. Directed UX/UI, web and e-commerce initiatives while collaborating closely with developers to deliver cohesive, high-quality digital experiences. Guided projects from concept through execution within a small, agile studio environment.

Senior Art Director at ADtomic

January 1, 2009 - January 1, 2011

Led art direction and digital design across web, campaign and brand communication projects. Delivered UX/UI and advertising concepts in collaboration with cross-functional teams, translating strategic briefs into cohesive visual outcomes across digital and print.

Art Director & Senior Designer at International Agencies — Europe, Middle East & Australia

January 1, 1994 - January 1, 2008

Built a strong foundation in brand identity, advertising and early digital design across agencies in Copenhagen, Sydney, London, Los Angeles and the Middle East. Progressed from graphic designer to senior art director, leading campaigns and brand communication projects for international commercial and cultural clients.