Simon Newman
I’m a passionate creative professional with a love for purposeful design. I thrive on challenges and enjoy collaborating with multidisciplinary teams to bring brands to life through effective visual storytelling.
About
I’m a passionate creative professional with a love for purposeful design. I thrive on challenges and enjoy collaborating with multidisciplinary teams to bring brands to life through effective visual storytelling. With experience across various sectors, I aim to create impactful designs that resonate with audiences and drive results. I believe in the power of thoughtful creativity to inspire change and elevate experiences.
- 23 years' experience
- Joined May 2026
Skills· 1
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Professional Services
- Retail
- Government
Work experience· 8 roles
Led creative across the VELO portfolio, shaping product launches, brand platforms and integrated campaigns. Developed creative for the VELO × McLaren Racing partnership, including packaging, retail, digital, experiential, and social projects.
Led packaging systems, product launches, marketing campaigns and social content across multiple consumer brands. Oversaw product testing initiatives and launch events while balancing strategic thinking with hands-on execution. During this period I also freelanced for Destination Canada, developing environmental graphics, event signage and print communications. Working with the agency of record to adapt assets for print.
Led creative for government, non-profit, and purpose-driven organizations, designing work for diverse audiences while managing small teams.
Education
1993-1997
Certifications and awards
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