Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a passionate creative professional with a love for purposeful design. I thrive on challenges and enjoy collaborating with multidisciplinary teams to bring brands to life through effective visual storytelling. With experience across various sectors, I aim to create impactful designs that resonate with audiences and drive results. I believe in the power of thoughtful creativity to inspire change and elevate experiences.…I’m a passionate creative professional with a love for purposeful design. I thrive on challenges and enjoy collaborating with multidisciplinary teams to bring brands to life through effective visual storytelling. With experience across various sectors, I aim to create impactful designs that resonate with audiences and drive results. I believe in the power of thoughtful creativity to inspire change and elevate experiences.

Simon Newman

Creative Director, Art Director, Designer, +2





I’m a passionate creative professional with a love for purposeful design. I thrive on challenges and enjoy collaborating with multidisciplinary teams to bring brands to life through effective visual storytelling. With experience across various sectors, I aim to create impactful designs that resonate with audiences and drive results. I believe in the power of thoughtful creativity to inspire change and elevate experiences.…I’m a passionate creative professional with a love for purposeful design. I thrive on challenges and enjoy collaborating with multidisciplinary teams to bring brands to life through effective visual storytelling. With experience across various sectors, I aim to create impactful designs that resonate with audiences and drive results. I believe in the power of thoughtful creativity to inspire change and elevate experiences.

Available to hire

I’m a passionate creative professional with a love for purposeful design. I thrive on challenges and enjoy collaborating with multidisciplinary teams to bring brands to life through effective visual storytelling. With experience across various sectors, I aim to create impactful designs that resonate with audiences and drive results. I believe in the power of thoughtful creativity to inspire change and elevate experiences.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Work Experience

Associate Creative Director / Creative Lead at VML/PASSPORT

January 1, 2022 - Present

Led creative across the VELO portfolio, shaping product launches, brand platforms and integrated campaigns. Developed creative for the VELO × McLaren Racing partnership, including packaging, retail, digital, experiential, and social projects.

Creative Lead at Starling Brands

December 31, 2020 - December 31, 2025

Led packaging systems, product launches, marketing campaigns and social content across multiple consumer brands. Oversaw product testing initiatives and launch events while balancing strategic thinking with hands-on execution. During this period I also freelanced for Destination Canada, developing environmental graphics, event signage and print communications. Working with the agency of record to adapt assets for print.

Senior Designer at Public Inc.

January 1, 2014 - January 1, 2018

Led creative for government, non-profit, and purpose-driven organizations, designing work for diverse audiences while managing small teams.

Senior Designer at Naked and Public Inc.

January 1, 2013 - January 1, 2017

Led creative across government, non-profit, and purpose-driven organizations, strengthening my understanding of designing for diverse communities.

Senior Designer / Art Director at Naked

January 1, 2012 - January 1, 2014

Developed digital campaigns for Ancestry.ca and managed editorial and subscription advertising for The Globe and Mail.

Senior Art Director at Grip Limited

January 1, 2010 - January 1, 2013

Developed integrated digital campaigns for global brands, expanding expertise across web, interactive design, and digital-first creative systems.

Art Director/Designer at Publicis

January 1, 2000 - January 1, 2010

Contributed to one of Canada's leading advertising agencies, working with major national brands and developing a strong foundation in brand thinking.

Art Director/Designer at Publicis

December 29, 1999 - December 29, 2009

Joined Publicis during a period of rapid growth, contributing to one of Canada's leading advertising agencies. Worked across major national brands including Alexander Keith's, Air Miles, Walmart, Kids Help Phone, Kia Motors, Home Depot, Rogers Communications and CIBC. It was here I developed a strong foundation in brand thinking, large-scale campaign development, pitching, presentation and the collaborative process behind enduring brands.