I’m Simon. I’ve spent the last 25 years helping brands communicate with clarity, personality and impact — across every medium you can think of. For the past 12 of those, I’ve led design teams at some of London’s top agencies, working closely with creatives, strategists and clients to bring big ideas to life. Whether it’s a full brand identity, a TVC, or a social campaign that needs to stand out in a crowded feed, I’m passionate about the idea at the heart of it all — and how design can elevate and express it. I’ve worked across every sector and market imaginable, and I still get the same buzz from cracking a brief today as I did at the start of my career. I’m now looking to bring that experience and energy to a new creative environment — ideally an agency where collaboration, craft and strong ideas are front and centre. I’m as comfortable getting hands-on with the work as I am guiding a team, and I love helping brands find their voice and visual language in an ever-evolving landscape. If you’re looking for someone who can blend strategic thinking with creative execution - and who genuinely enjoys the process - I’d love to have a chat.

Simon Wakeman

I’m Simon. I’ve spent the last 25 years helping brands communicate with clarity, personality and impact — across every medium you can think of. For the past 12 of those, I’ve led design teams at some of London’s top agencies, working closely with creatives, strategists and clients to bring big ideas to life. Whether it’s a full brand identity, a TVC, or a social campaign that needs to stand out in a crowded feed, I’m passionate about the idea at the heart of it all — and how design can elevate and express it. I’ve worked across every sector and market imaginable, and I still get the same buzz from cracking a brief today as I did at the start of my career. I’m now looking to bring that experience and energy to a new creative environment — ideally an agency where collaboration, craft and strong ideas are front and centre. I’m as comfortable getting hands-on with the work as I am guiding a team, and I love helping brands find their voice and visual language in an ever-evolving landscape. If you’re looking for someone who can blend strategic thinking with creative execution - and who genuinely enjoys the process - I’d love to have a chat.

Available to hire

I’m Simon.
I’ve spent the last 25 years helping brands communicate with clarity, personality and impact — across every medium you can think of.
For the past 12 of those, I’ve led design teams at some of London’s top agencies, working closely with creatives, strategists and clients to bring big ideas to life.

Whether it’s a full brand identity, a TVC, or a social campaign that needs to stand out in a crowded feed, I’m passionate about the idea at the heart of it all — and how design can elevate and express it. I’ve worked across every sector and market imaginable, and I still get the same
buzz from cracking a brief today as I did at the start of my career.

I’m now looking to bring that experience and energy to a new creative environment — ideally an agency where collaboration, craft and strong ideas are front and centre. I’m as comfortable getting hands-on with the work as I am guiding a team, and I love helping brands find their voice and visual language in an ever-evolving landscape.

If you’re looking for someone who can blend strategic thinking
with creative execution - and who genuinely enjoys the process -
I’d love to have a chat.

See more

Language

English
Fluent

Work Experience

Head of Design at Accenture Song
January 1, 2025 - September 27, 2025
Lead concept development, brand identity systems, and integrated campaign design across print, digital, experiential, and OOH. Provide design leadership, strategy, and hands-on direction to multidisciplinary teams, driving scalable design systems, processes, and creative excellence across multiple touchpoints.
Head of Design at Karmarama
January 1, 2022 - September 27, 2025
Built and mentored a multidisciplinary design team, raised design standards, launched a design-led offering, and secured multiple pitches. Delivered award-winning work while nurturing a high-performing creative culture.
Head of Design at Crispin Porter + Bogusky
January 1, 2016 - September 27, 2025
Led the design function in a fast-paced advertising environment, steering creative direction and design quality across campaigns and client work.
Designer / Art Director at Libertine
January 1, 2007 - September 27, 2025
Creative design leadership on diverse briefs, delivering high-care design work within a dynamic agency setting.
Designer / Art Director at Beechwood
January 1, 2010 - September 27, 2025
Traditional and digital design for advertising, delivering projects across multiple channels for high-street clients.
Designer / Art Director at Freelance / Self-Employed
January 1, 2014 - September 27, 2025
Freelance design and art direction across multiple briefs, sectors, and clients, delivering flexible creative solutions and pitching effectively.
Designer at Advertising Agencies (HMV, Waterstones, Butlins, Matalan)
January 1, 2007 - September 27, 2025
Early career in advertising delivering traditional design across a range of high-street clients, producing a variety of outputs across multiple briefs.
Designer / Art Director at Beechwood
January 1, 2010 - September 27, 2025
Built and led a design function, raised design standards, launched a design-led offering, and secured multiple pitches in succession. Delivered award-winning work while mentoring teams and working across diverse client briefs.
Designer / Art Director at Libertine
January 1, 2014 - September 27, 2025
Traditional design for advertising across a broad range of high-street clients, delivering work across multiple formats and channels.
Designer / Art Director at Crispin Porter + Bogusky
January 1, 2016 - September 27, 2025
Highly creative role; chaotic at times but learned a lot and produced impactful work within a dynamic, integrated team.
Head of Design at Karmarama
January 1, 2022 - September 27, 2025
Built a design team from scratch, raised design standards, launched a design-led offering, and won multiple pitches in a row. Led award-winning creative work across multiple clients.
Head of Design at Accenture Song
January 1, 2025 - September 27, 2025
Leading concept development, brand identity systems, and integrated campaign design across print, digital, experiential, and OOH. Driving design leadership, stakeholder engagement, scalable design systems, and cross-touchpoint excellence. Proficient in Adobe Creative Suite, Figma, motion graphics, and AI.
Head of design at Accenture Song
January 1, 2025 - September 27, 2025
Leading concept development, brand identity systems, and integrated campaign design across print, digital, experiential, and OOH. Design leadership, mentoring multidisciplinary teams, fostering innovation, and cultivating inclusive, high-performing creative cultures. Strategic thinking translating business objectives into compelling creative outcomes with strong commercial awareness in UK and international markets. Client & stakeholder engagement; process & operations; technical proficiency in Adobe Creative Suite, Figma, motion graphics, and AI.
Head of design at Karmarama
January 1, 2022 - September 27, 2025
Led design discipline, mentored teams, and delivered design-led solutions across campaigns and branding; built scalable design systems and processes.
Head of design at Crispin Porter + Bogusky
January 1, 2016 - September 27, 2025
Established and led a design function, directing concept development and brand design for integrated campaigns.
Designer / Art Director at Libertine
January 1, 2014 - September 27, 2025
Traditional design for advertising; delivered creative across a range of clients and campaigns.
Designer / Art Director at Beechwood
January 1, 2010 - September 27, 2025
Built a design team from scratch, raised design standards, launched a design-led offering, won multiple pitches, and delivered award-winning work.
Designer at First Job in Advertising (HMV, Waterstones, Butlins, Matalan)
January 1, 2007 - September 27, 2025
Early-career role in advertising across major retail and entertainment brands; enjoyed the experience.

Education

BA(Hons) Graphic Communication at University of Northampton
January 1, 1997 - January 1, 1999
HND Graphic Design at University of Northampton
January 11, 2030 - September 27, 2025
Foundation Diploma in Art and Design at Croydon College
January 11, 2030 - September 27, 2025
A-Levels in Art and Design at Langley Park School and Sixth Form
January 11, 2030 - September 27, 2025
GCSEs at Various
January 11, 2030 - September 27, 2025
BA(Hons) Graphic Communication at University of Northampton
January 1, 1997 - January 1, 1999
Foundation Diploma in Art and Design at Croydon College
January 1, 1993 - January 1, 1994
A-Levels in Art and Design at Langley Park School and Sixth Form
January 1, 1995 - January 1, 1997
GCSEs at Langley Park School
January 1, 1985 - January 1, 1993
GCSEs at Langley Park School and Sixth Form
January 1, 1985 - January 1, 1993
Foundation Diploma in Art and Design at Croydon College
January 1, 1993 - January 1, 1994
HND Graphic Design at University of Northampton
January 1, 1995 - January 1, 1997
BA(Hons) Graphic Communication at University of Northampton
January 1, 1997 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other