Simone Lacava

Available to hire

I’m Simone Lacava, a sports technology product manager focused on building AI-native, data-driven products that deliver measurable performance improvements.

About

I’m Simone Lacava, a sports technology product manager focused on building AI-native, data-driven products that deliver measurable performance improvements. I lead end-to-end product strategy and execution across web and mobile, from discovery and roadmap planning to delivery, launch, and iteration—working closely with C-level stakeholders and cross-functional teams.

What sets me apart is my ability to move quickly from idea to validated prototype. I use AI tools daily to prototype functional features and UI directly in the application code for user testing, which helps de-risk delivery before engineering implementation. With a strong background spanning sports performance systems, content/data products, and mobile app launches, I aim to turn insights from both users and data into products that teams can scale confidently.

  • Joined October 2026

Industry experience

  • Software & Internet
  • Education
  • Healthcare
  • Media & Entertainment
  • Professional Services

Projects · 3

Designed, built and launched a GPS load monitoring SaaS platform for sports scientists and coaches, working solo from idea to paying product. Built the full product in Next.js (App Router), TypeScript, PostgreSQL and Prisma, with NextAuth.js authentication and Stripe billing, deployed on Vercel and Neon. Wrote data import pipelines for messy Catapult OpenField and PlayerTek CSV exports (1,200+ columns, inconsistent formats), with deduplication so repeat uploads never create duplicate sessions. Turned my own published 2019 monitoring methodology into automated training-load metrics (EWMA, training stress balance, configurable velocity bands), shown in individual and team dashboards built with Recharts. Set the pricing strategy and three-tier model (Solo, Club, Pro), plus a Founder Access offer to convert early users. Ran user acquisition and research: a targeted outreach campaign to 48 practitioners, onboarding of trial users at professional clubs, and structured mid-trial and end-of-trial feedback surveys. Kept a production-grade setup: separate staging environment, architecture decision records and full technical documentation.

  • Full Stack Developer
  • Product Designer
  • Project Manager
  • +1

Designed, built and launched a GPS load monitoring SaaS platform for sports scientists and coaches, working solo from idea to paying product. Built the full product in Next.js (App Router), TypeScript, PostgreSQL and Prisma, with NextAuth.js authentication and Stripe billing, deployed on Vercel and Neon. Wrote data import pipelines for messy Catapult OpenField and PlayerTek CSV exports (1,200+ columns, inconsistent formats), with deduplication so repeat uploads never create duplicate sessions. Turned my own published 2019 monitoring methodology into automated training-load metrics (EWMA, training stress balance, configurable velocity bands), shown in individual and team dashboards built with Recharts. Set the pricing strategy and three-tier model (Solo, Club, Pro), plus a Founder Access offer to convert early users. Ran user acquisition and research: a targeted outreach campaign to 48 practitioners, onboarding of trial users at professional clubs, and structured mid-trial and end-of-trial feedback surveys. Kept a production-grade setup: separate staging environment, architecture decision records and full technical documentation.

  • Full Stack Developer
  • Product Designer
  • Project Manager
  • +1

Designed, built and launched a GPS load monitoring SaaS platform for sports scientists and coaches, working solo from idea to paying product. Built the full product in Next.js (App Router), TypeScript, PostgreSQL and Prisma, with NextAuth.js authentication and Stripe billing, deployed on Vercel and Neon. Wrote data import pipelines for messy Catapult OpenField and PlayerTek CSV exports (1,200+ columns, inconsistent formats), with deduplication so repeat uploads never create duplicate sessions. Turned my own published 2019 monitoring methodology into automated training-load metrics (EWMA, training stress balance, configurable velocity bands), shown in individual and team dashboards built with Recharts. Set the pricing strategy and three-tier model (Solo, Club, Pro), plus a Founder Access offer to convert early users. Ran user acquisition and research: a targeted outreach campaign to 48 practitioners, onboarding of trial users at professional clubs, and structured mid-trial and end-of-trial feedback surveys. Kept a production-grade setup: separate staging environment, architecture decision records and full technical documentation.

  • Full Stack Developer
  • Product Designer
  • Project Manager
  • +1

Work experience· 5 roles

Founder & Full-Stack Developer · Loadmark (Loadmark.app)Apr 2026 – Present · 8 mos

Designed, built and launched a GPS load monitoring SaaS platform for sports scientists and coaches, working solo from idea to paying product. - Built the full product in Next.js (App Router), TypeScript, PostgreSQL and Prisma, with NextAuth.js authentication and Stripe billing, deployed on Vercel and Neon. - Wrote data import pipelines for messy Catapult OpenField and PlayerTek CSV exports (1,200+ columns, inconsistent formats), with deduplication so repeat uploads never create duplicate sessions. - Turned my own published 2019 monitoring methodology into automated training-load metrics (EWMA, training stress balance, configurable velocity bands), shown in individual and team dashboards built with Recharts. - Set the pricing strategy and three-tier model (Solo, Club, Pro), plus a Founder Access offer to convert early users. - Ran user acquisition and research: a targeted outreach campaign to 48 practitioners, onboarding of trial users at professional clubs, and structured mid-trial and end-of-trial feedback surveys. - Kept a production-grade setup: separate staging environment, architecture decision records and full technical documentation.

Product Management · Brentford FC Football ClubOct 2025 – Present · 1 yr 2 mos

Lead end-to-end product strategy and execution for Beehive (web) and BeehiveGo (mobile), a dual-platform performance application supporting coaching, sports science, medical, and performance teams. Manage agile development cycles and coordinate cross-functional teams (engineering, design, QA) to deliver iterative releases and performance optimizations. Use AI coding tools to rapidly prototype new features directly in the codebase, gather feedback from staff, and reduce engineering risk before committing to larger implementations.

Product Management · SMARTODDS Statistical Research and ConsultingJun 2023 – Present · 3 yrs 6 mos

Own product planning and execution across the full product lifecycle, including gathering and prioritizing customer and product requirements and defining product vision. Establish product metrics that blend direct and indirect user feedback with data to understand behavior and inform strategy. Formalize and improve processes between development, sales, and support teams to enable tracking and monitoring, increasing operational efficiency across these functions.

Product Management (Apps and Web Product Lines) · Coach Paint & Tracab Vault (ChyronHego Group sports tech environment)Jun 2021 – Jun 2023 · 2 yrs 1 mo
First Product Manager (Product Management) · ITERPRO Sport Tech SaaS CompanyApr 2019 – Jun 2021 · 2 yrs 3 mos

Education

MSc Exercise Physiology · Loughborough University2014 – 2015
BSc Sports Science · Bologna University (Italy)2010 – 2013

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