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I'm a media and marketing enthusiast, passionate about driving innovation and connecting brands with people. I love turning data into smart, creative plans that deliver measurable results. With 360-degree planning experience for social-first and digital-led full-funnel campaigns, I've led initiatives across QSR, non-profit, and automotive sectors. My accounting background helps me master financial processes, budgeting, and strategic analysis, while collaborating closely with internal teams, agencies, and clients to achieve unified, high-impact outcomes.…I'm a media and marketing enthusiast, passionate about driving innovation and connecting brands with people. I love turning data into smart, creative plans that deliver measurable results. With 360-degree planning experience for social-first and digital-led full-funnel campaigns, I've led initiatives across QSR, non-profit, and automotive sectors. My accounting background helps me master financial processes, budgeting, and strategic analysis, while collaborating closely with internal teams, agencies, and clients to achieve unified, high-impact outcomes.

Simone Knifton

Marketing Strategist, Brand Strategist, Content Strategist, +7

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I'm a media and marketing enthusiast, passionate about driving innovation and connecting brands with people. I love turning data into smart, creative plans that deliver measurable results. With 360-degree planning experience for social-first and digital-led full-funnel campaigns, I've led initiatives across QSR, non-profit, and automotive sectors. My accounting background helps me master financial processes, budgeting, and strategic analysis, while collaborating closely with internal teams, agencies, and clients to achieve unified, high-impact outcomes.…I'm a media and marketing enthusiast, passionate about driving innovation and connecting brands with people. I love turning data into smart, creative plans that deliver measurable results. With 360-degree planning experience for social-first and digital-led full-funnel campaigns, I've led initiatives across QSR, non-profit, and automotive sectors. My accounting background helps me master financial processes, budgeting, and strategic analysis, while collaborating closely with internal teams, agencies, and clients to achieve unified, high-impact outcomes.

Available to hire

I’m a media and marketing enthusiast, passionate about driving innovation and connecting brands with people. I love turning data into smart, creative plans that deliver measurable results.

With 360-degree planning experience for social-first and digital-led full-funnel campaigns, I’ve led initiatives across QSR, non-profit, and automotive sectors. My accounting background helps me master financial processes, budgeting, and strategic analysis, while collaborating closely with internal teams, agencies, and clients to achieve unified, high-impact outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Media Planner at Cossette Media (Toyota)

November 1, 2022 - Present

Leads the Pacific and Prairies regions in strategic planning and campaign execution through comprehensive media strategies; collaborates with internal teams, creative agencies, media vendors, Toyota agents and dealership reps to maximize campaign impact; delivers monthly cross-functional media presentations and pitches incremental, adaptive plans and innovations.

Strategist at OMD Canada (McDonald's)

May 1, 2021 - August 1, 2022

Uses research tools to develop audience insights, campaign discovery and strategy aligned with client goals; plans full-funnel multi-channel campaigns based on strategy and budget; buys digital media directly from vendors and collaborates with activation teams to purchase programmatic, social, TV and radio; reports campaign results and maintains strong client relationships throughout the process.