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I am a Lisbon-based Marketing & Commerce executive with 10+ years driving growth for brands in E-commerce, fashion, and accessories. I specialize in Zero-to-One brand launches and distribution, often acting as the primary distributor to bring international brands into new markets and launch their first stores. I bridge creative storytelling with data-driven analytics across the full commerce stack—D2C, multi-category marketplaces (Amazon, Etsy), GTM for lifestyle products, and platforms like Shopify and WooCommerce. I've launched fashion and accessory collections, forged global partnerships with icons like Dolce & Gabbana and Samsung, and consistently grew regional revenue. Fluent in Portuguese, English, and Polish.…I am a Lisbon-based Marketing & Commerce executive with 10+ years driving growth for brands in E-commerce, fashion, and accessories. I specialize in Zero-to-One brand launches and distribution, often acting as the primary distributor to bring international brands into new markets and launch their first stores. I bridge creative storytelling with data-driven analytics across the full commerce stack—D2C, multi-category marketplaces (Amazon, Etsy), GTM for lifestyle products, and platforms like Shopify and WooCommerce. I've launched fashion and accessory collections, forged global partnerships with icons like Dolce & Gabbana and Samsung, and consistently grew regional revenue. Fluent in Portuguese, English, and Polish.

Simon Mikolajczyk

Marketing Strategist, Community Manager, Growth Marketer, +4

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I am a Lisbon-based Marketing & Commerce executive with 10+ years driving growth for brands in E-commerce, fashion, and accessories. I specialize in Zero-to-One brand launches and distribution, often acting as the primary distributor to bring international brands into new markets and launch their first stores. I bridge creative storytelling with data-driven analytics across the full commerce stack—D2C, multi-category marketplaces (Amazon, Etsy), GTM for lifestyle products, and platforms like Shopify and WooCommerce. I've launched fashion and accessory collections, forged global partnerships with icons like Dolce & Gabbana and Samsung, and consistently grew regional revenue. Fluent in Portuguese, English, and Polish.…I am a Lisbon-based Marketing & Commerce executive with 10+ years driving growth for brands in E-commerce, fashion, and accessories. I specialize in Zero-to-One brand launches and distribution, often acting as the primary distributor to bring international brands into new markets and launch their first stores. I bridge creative storytelling with data-driven analytics across the full commerce stack—D2C, multi-category marketplaces (Amazon, Etsy), GTM for lifestyle products, and platforms like Shopify and WooCommerce. I've launched fashion and accessory collections, forged global partnerships with icons like Dolce & Gabbana and Samsung, and consistently grew regional revenue. Fluent in Portuguese, English, and Polish.

Available to hire

I am a Lisbon-based Marketing & Commerce executive with 10+ years driving growth for brands in E-commerce, fashion, and accessories. I specialize in Zero-to-One brand launches and distribution, often acting as the primary distributor to bring international brands into new markets and launch their first stores.

I bridge creative storytelling with data-driven analytics across the full commerce stack—D2C, multi-category marketplaces (Amazon, Etsy), GTM for lifestyle products, and platforms like Shopify and WooCommerce. I’ve launched fashion and accessory collections, forged global partnerships with icons like Dolce & Gabbana and Samsung, and consistently grew regional revenue. Fluent in Portuguese, English, and Polish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

Portuguese

Fluent

German

Beginner

Work Experience

Head of Marketing at Redeemium / Boson Protocol

January 1, 2025 - January 1, 2025

Oversaw global marketing and communications for Redeemium, a leading AI RWA and commerce infrastructure. Led campaign strategy for release of Agentic Commerce Protocol, including content production, KOL activations, and product launches. Collaborated closely with the Founder to grow visibility and partner network.

Head of Marketing (Product/Growth) at NDA Project (RWA Space)

January 1, 2024 - January 1, 2024

Led daily marketing operations for the tokenization project of luxury assets, including precious stones and metals.

Founder at MAISONDAO

July 1, 2025 - July 1, 2025

Drove strategic partnerships and led community growth, collaborating with various organizations and organizing digital events in the fashion space.

Advisory Board Member at Metaverse Fashion Council

May 1, 2022 - November 26, 2025

Advising on Web3 fashion ecosystem development and community growth strategies.

Senior Marketing & Growth Manager at Merantix Labs

October 1, 2021 - October 1, 2021

Responsible for marketing AI products for insurance companies, hosting industry webinars to accelerate enterprise adoption.

Chief Marketing Officer at Colossyan

August 1, 2021 - August 1, 2021

Managed product marketing strategy and executed brand positioning and growth campaigns, leading to successful financing rounds.

Marketing Lead at Yolife (APX Accelerator)

July 1, 2020 - July 1, 2020

Spearheaded rebranding and messaging strategy, preparing for seed round through effective marketing asset creation.

Senior Blockchain Marketing Manager at CHAINWISE Group

August 1, 2019 - August 1, 2019

Developed blockchain-focused marketing and event strategies for emerging tech startups.

Affiliate & Sales Manager at Finiata

June 1, 2018 - June 1, 2018

Scaled the Polish market through affiliate and direct B2B channels, delivering record-breaking revenue.

Co-Founder & Head of Marketing at Neat Store / ICON

June 1, 2017 - June 1, 2017

Built a top Polish e-commerce brand in streetwear fashion and managed multiple trade shows and events.

Interim CEO & Head of Marketing at Reklama QQ

March 1, 2013 - March 1, 2013

Led operations during a crisis while retaining key accounts and stabilizing the business.

Co-Founder at Fity.pl & Hype’n’Hate.pl

January 1, 2012 - January 1, 2012

Created lifestyle platforms and built early-stage online communities around urban culture and fashion.

Head of Business Development

December 1, 2025 - Present

Leading growth strategy for a high-performance communication engine and API infrastructure.

Head of Marketing at Redeemium / Boson Protocol

June 1, 2024 - July 1, 2025

Led global marketing for the premier AI-driven commerce infrastructure and RWA protocol; secured flagship partnership with Dolce & Gabbana; launched the 'Agentic Commerce Protocol' narrative; directed global content and KOL activations to drive developer adoption and token utility.

Head of Marketing & Growth at Stealth Fintech (RWA)

October 1, 2023 - June 1, 2024

Managed marketing operations for a tokenization platform focused on high-value luxury assets; crafted investment narrative bridging TradFi and DeFi; aligned product roadmaps with investor messaging and liquidity events.

Founder & Strategic Lead at MaisonDAO

October 1, 2021 - December 1, 2025

Founded a digital ecosystem connecting culture, technology, and commerce; secured partnerships with Polygon, United Nations, WTA, and Ready Player Me; built community through 1,000+ sign-ups for digital fashion events; currently transitioned to advisory role to pursue full-time executive leadership.

Chief Marketing Officer (CMO) at Colossyan

October 1, 2020 - August 1, 2021

Led product marketing for AI synthetic media (Gen-AI); crafted core brand positioning and pitches that supported a $1M+ financing round; secured early high-profile clients including the World Economic Forum and Samsung News.

Marketing Lead at YOLIFE (APX Accelerator)

October 1, 2019 - July 1, 2020

Spearheaded full rebrand and growth strategy for an AI longevity app; prepared investor-ready marketing assets and significantly grew the active user base.

Senior Marketing Manager at CHAINWISE / SPIELWORKS GmbH

September 1, 2018 - June 1, 2019

Web3 GTM: Developed blockchain-focused marketing and event strategies for emerging tech startups; prepared showcase for Xain x Porsche collaboration at Dezentral; led editorial initiatives and content production to establish thought leadership and drive early adopter acquisition.

Affiliate & Sales Manager at FINIA TA (Fintech AI)

September 1, 2017 - June 1, 2018

Revenue Growth: Scaled the Polish market by 300% through aggressive affiliate channel optimization and B2B partnerships; negotiated key partner deals, delivering record-breaking revenue quarters.

Co-Founder at Neat Store / ICON

January 1, 2013 - January 1, 2017

Co-founded a top 10 Polish streetwear e-commerce brand; produced 30+ lifestyle events to build community and brand awareness.

Interim CEO at Reklama QQ

January 1, 2012 - January 1, 2013

Interim CEO; retained major accounts (Nivea, VW, Media Markt) during a critical restructuring phase.

CMO & E-Commerce Director at Neat Store / Neat Icon

March 1, 2013 - April 1, 2017

Led the launch and growth of a multi-channel marketplace and showroom, managing three product categories alongside a proprietary D2C brand. Directed the full lifecycle from concept and inventory to high-margin sales growth, while producing industry events for 2,000+ attendees. 50+ collection launches; distributor of international brands.

Head of Marketing at Redeemium

June 1, 2024 - July 1, 2025

Led the global go-to-market strategy for a high-tech commerce protocol; orchestrated partnerships with Dolce & Gabbana and WooCommerce to bridge luxury retail with commerce infrastructure. Architected scalable distribution for 3.9M+ merchants; led the Zero-to-One launch for an agentic commerce protocol and framework for Real-World Asset tokenization.

Head of Marketing & Growth at Steal TH Fintech (RWA)

October 1, 2023 - June 1, 2024

Managed marketing operations for a commerce platform focused on high-value luxury assets; developed asset positioning and liquidity-driven market cycles; aligned product roadmaps with market cycles to ensure liquidity and growth within the premium product segment.

Chief Marketing Officer (CMO) at COLOSSY AN

October 1, 2020 - August 1, 2021

Managed product marketing strategy for an AI synthetic media (Gen-AI) company; led fundraising efforts and secured marquee clients including the World Economic Forum and Samsung News.