Simon Tönhardt

Co-founder & Content/Marketing Lead at The Way

Concepted, produced, and published content across social media channels to resonate with audiences and boost engagement. Created campaigns centered on authentic storytelling, visual appeal, and community-driven interaction. Led brand identity efforts from visuals and product curation to social engagement, collaborating on cross-functional projects and leveraging data to optimize performance.

Tennis Coach & Shop Manager at Sigtuna Tennis Club

Delivered engaging training sessions for members of all ages, provided customer service and sales advice in the club shop, and fostered positive, lasting impressions for visitors. Developed communication and engagement skills transferable to content creation and community interaction.

Co-founder & Content/Marketing Lead at The Way

Conceived, produced, and published content across social media platforms that resonated with audiences and increased engagement metrics. Developed and executed campaigns emphasizing authentic storytelling, visual appeal, and community-driven interaction. Managed all aspects of brand identity, from visual design and product curation to social media engagement and collaborative projects. Leveraged data insights to optimize content strategy, ensuring posts aligned with audience preferences and brand objectives.

Tennis Coach & Shop Manager at Siguna Tennis Club

Delivered engaging training sessions while fostering strong relationships with members of all ages. Provided customer service and sales advice in club shop, ensuring positive, lasting impressions for visitors. Developed communication and engagement skills transferable to content creation and community interaction.

Summer Work – Gardening & Maintenance at Svenska Kyrkan

Contributed to landscape and maintenance projects, demonstrating reliability, teamwork, and organizational skills.

Tennis Coach at Siguna Tennis Club

Lead training sessions for children, youth and adults with tailored exercises and pedagogical approaches; responsible for the club's shop including sales, customer service, and product advice, as well as racket stringing; build and maintain relationships with players, parents, and club members, enhancing communication and customer interactions skills; create a positive and welcoming experience both in the shop and during training sessions; develop leadership, organization, and problem-solving abilities while balancing coaching and retail responsibilities.

Co-Founder at The Way (Streetwear Brand)

Co-founded and launched a streetwear label aimed at Gen Z culture and self-expression; increased following by 700% and generated over 100,000 impressions in three weeks through consistent daily content; focused on customer-first storytelling; documented day-to-day process; produced short-form video content such as interviews, trend pieces, and influencer collaborations; built strong brand identity through design, messaging, and community engagement.