Simon Tönhardt

Available to hire

Work experience· 8 roles

Marketing Associate · Pluggklar UFAug 2025 – Present · 1 yr 4 mos

Designing marketing campaigns and content for a student-focused project; creating social media posts and coordinating outreach to schools and communities; learned to balance creativity with brand consistency.

Co-Founder · The Way (Streetwear Brand)Aug 2025 – Sep 2025 · 2 mos

Co-founded and launched a streetwear label aimed at Gen Z culture and self-expression; increased following by 700% and generated over 100,000 impressions in three weeks through consistent daily content; focused on customer-first storytelling; documented day-to-day process; produced short-form video content such as interviews, trend pieces, and influencer collaborations; built strong brand identity through design, messaging, and community engagement.

Summer Work – Gardening & Maintenance · Svenska KyrkanJan 2025 – Present · 1 yr 11 mos

Contributed to landscape and maintenance projects, demonstrating reliability, teamwork, and organizational skills.

Co-founder & Content/Marketing Lead · The WayJan 2025 – Present · 1 yr 11 mos
Co-founder & Content/Marketing Lead · The WayJan 2025 – Present · 1 yr 11 mos
Tennis Coach · Siguna Tennis ClubFeb 2021 – Present · 5 yrs 10 mos
Tennis Coach & Shop Manager · Siguna Tennis ClubJan 2021 – Present · 5 yrs 11 mos
Tennis Coach & Shop Manager · Sigtuna Tennis ClubJan 2021 – Present · 5 yrs 11 mos

Education

Natural Science Program · Viktor Rydberg Gymnasium, Stockholm2030 – 2027
Secondary Education · Bergius Skolan, Märsta2022 – 2024
Naturals Science Program · Bergius School2030 – 2027

Certifications and awards

Entrepreneurship: Founder of streetwear brand and AI-learning app prototype2025
Entrepreneurship: Founder of AI-learning app prototype2025 – 2026

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