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I’m a digital marketing and communications professional with over a decade of experience shaping impactful campaigns and compelling content across media, government, and corporate environments. I specialize in content creation, graphic design, video production, and data-driven marketing strategies that boost online presence and audience engagement. I’m passionate about innovative approaches to storytelling and expanding brand reach through social media and digital channels.…I’m a digital marketing and communications professional with over a decade of experience shaping impactful campaigns and compelling content across media, government, and corporate environments. I specialize in content creation, graphic design, video production, and data-driven marketing strategies that boost online presence and audience engagement. I’m passionate about innovative approaches to storytelling and expanding brand reach through social media and digital channels.

Sian Gunkel

Influencer Marketing Manager, Digital Marketer, Product Marketer, +7

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I’m a digital marketing and communications professional with over a decade of experience shaping impactful campaigns and compelling content across media, government, and corporate environments. I specialize in content creation, graphic design, video production, and data-driven marketing strategies that boost online presence and audience engagement. I’m passionate about innovative approaches to storytelling and expanding brand reach through social media and digital channels.…I’m a digital marketing and communications professional with over a decade of experience shaping impactful campaigns and compelling content across media, government, and corporate environments. I specialize in content creation, graphic design, video production, and data-driven marketing strategies that boost online presence and audience engagement. I’m passionate about innovative approaches to storytelling and expanding brand reach through social media and digital channels.

Available to hire

I’m a digital marketing and communications professional with over a decade of experience shaping impactful campaigns and compelling content across media, government, and corporate environments. I specialize in content creation, graphic design, video production, and data-driven marketing strategies that boost online presence and audience engagement. I’m passionate about innovative approaches to storytelling and expanding brand reach through social media and digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Communications Advisor at Department of Internal Affairs (NZ)

December 1, 2019 - Present

Led strategic guidance and content creation across diverse platforms; served as the Department's social media counsel; led the social media cohort; managed media requests; oversaw media relations and data reporting; contributed to all-of-government inaugural communications initiatives and national events such as Anzac Day 2024.

Digital Marketer (Remote Freelance) at HypeMaker

November 1, 2021 - Present

Delivered end-to-end digital marketing for multiple clients; produced graphic and photographic content, video production, and animation; led website development and enhancement; advised on social media strategy and scheduling using industry tools; provided client engagement and coaching, plus data reporting for strategic decision making.

Senior Lecturer and Course Leader at Orm's Cape Town School of Photography

October 1, 2018 - December 31, 2018

Developed a comprehensive social media course curriculum and delivered engaging lectures; guided hands-on assignments; authored and distributed a course book 'Beginner's Guide for Social Media' to support student learning.

Digital Marketing and Social Media at SpringAGE

July 1, 2012 - October 1, 2015

Created and managed social media strategies across diverse platforms; produced content and coordinated campaigns to increase brand visibility and engagement.

Social Media Consultant at Khusela iKaya

May 1, 2016 - October 1, 2016

Developed and executed dynamic social media strategies; conducted in-depth data analysis to optimize performance; collaborated with founders on content and outreach campaigns.