Available to hire
I’m Shanice Norfleury, a bilingual marketing professional specializing in social media, content creation and digital marketing. I craft bilingual content aligned with brand guidelines, KPIs and audience needs, manage content calendars, publishing, and performance tracking, and I love turning metrics into actionable improvements. Over the years I’ve led marketing initiatives for B2B and B2C audiences, built sales funnels and email campaigns, and represented companies at networking events. I enjoy mentoring teams, coordinating cross-functional projects, and collaborating across HR, sales, and communications to drive growth.
Experience Level
Language
English
Fluent
French
Fluent
Work Experience
Web Content Publisher / Marketing Manager
January 1, 2021 - PresentResponsible for social media marketing, content creation, and digital marketing. Core skills include content creation, influencer marketing, SEO writing, email marketing, marketing analytics, project coordination, and bilingual content (EN/FR). Manage content calendars, publishing, and performance tracking. Plan and execute influencer marketing campaigns. Analyze metrics and optimize content for reach and engagement. Coordinate content approvals, translation workflows, and quality assurance in a fast-paced environment. Collaborate with cross-functional teams in HR, sales, and communications on digital content initiatives.
Content Marketing & CMS Specialist at Remi Leads
January 1, 2019 - December 31, 2021Publish and manage website content using CMS; ensure SEO and brand compliance; collaborate with HR, Sales, and Communications on digital content initiatives; coordinate content approvals, translation workflows, and quality assurance; perform content audits, maintenance, and optimization; work with cross-functional teams in a fast-paced corporate environment.
Head of Marketing & Communications at Remi Leads
January 1, 2017 - January 1, 2019Led marketing and communications strategies for B2B and B2C audiences. Built and optimized sales funnels and landing pages to improve lead generation. Planned and executed email marketing campaigns with segmented messaging. Represented the company in networking events and partnership meetings to support business development. Led, mentored, and coordinated a marketing team to deliver consistent, high-quality marketing outputs.
Lead Marketing and Communications Specialist at Remi Leads
January 1, 2017 - December 31, 2019Led marketing and communications strategies for B2B and B2C audiences. Built and optimized sales funnels; planned and executed email marketing campaigns; represented the company at networking events; collaborated with HR, Sales, and Communications on digital content initiatives; coordinated content approvals, translation workflows, and quality assurance; performed content audits, maintenance, and optimization; worked independently and with cross-functional project teams in a fast-paced corporate environment.
Education
Certificate – Foundations of Project Management (Google) at Google
January 1, 2023 - July 4, 2026Certificate – Social Media Marketing at Concordia University
January 1, 2020 - July 4, 2026College Diploma – Communications & Media at Vanier College
January 11, 2030 - July 4, 2026Foundations of Project Management – Google Certificate at Google
January 1, 2023 - January 1, 2023College Diploma – Communications & Media at Vanier College
January 11, 2030 - July 4, 2026Qualifications
Certificate – Foundations of Project Management
January 1, 2023 - July 4, 2026Certificate – Social Media Marketing
January 1, 2020 - July 4, 2026Foundations of Project Management – Google Certificate
January 1, 2023 - January 1, 2023Social Media Marketing – Concordia University
January 1, 2020 - January 1, 2020Industry Experience
Media & Entertainment, Professional Services, Software & Internet
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