Simran Rawat

Developed content strategies, communication frameworks, and campaign concepts aligned to brand and marketing objectives across digital platforms. Created monthly content calendars, content pillars, and messaging frameworks. Conceptualized and executed product launch campaigns, promotional activations, and content-led marketing initiatives, including social media content, campaign messaging, and creative briefs. Partnered with design, influencer, and performance marketing teams to deliver integrated brand campaigns. Conducted trend analysis, audience research, and competitor benchmarking to identify content opportunities and improve engagement. Monitored content performance and audience insights to optimize strategy and campaign effectiveness, and supported influencer collaborations and community engagement initiatives to increase brand visibility.

Curated and managed a luxury brand’s digital presence across Instagram and other platforms. Conceptualized fashion campaigns and reels showcasing couture craftsmanship and brand storytelling. Collaborated with the design team to translate artisanal details into visually engaging content. Directed shoots and behind-the-scenes content to maintain the brand’s refined aesthetic and build audience connection, while improving engagement by aligning content with current fashion trends and brand vision.

Managed weekly content planning and collaborated with photographers to conceptualize storytelling campaigns. Co-developed brand voice and wrote captions reflecting a comfort-first yet stylish brand tone. Analyzed content performance and audience engagement to refine content strategy and improve relevance over time.